Daniel Hammel Email & Phone Number

Benicia, CA, US

Toronto, ON, CA

Act as the main point of contact for your portfolio of clients across a wide range of verticals Design unique campaign strategies within the StackAdapt platform Ensure client campaigns are successful by providing regular reporting on their campaign goals, providing strategic solutions and optimizations to meet identified KPIs Set up/traffic advertising.

San Francisco, CA, US

• Highlights: Grew YoY team revenue by 400% through scaling client investment via performance optimizations and creative channel expansion. Trained and managed a remote team of nine high-performing technical account.
• Own technical strategy for a portfolio of accounts within the sales channel, including AMC+, Major League Baseball, Cirque du Soleil, and others.
• Grew AMC+ account from $1M to $4M YOY through optimizations and scaling; doubled spend of MLB account YOY via regular client check-ins and performance updates; grew Cirque du Soleil from $500k to $2.5 million by.
• Masterfully aligned technical solutions with client business goals, scaling partnerships effectively. Achieved notable client satisfaction and investment increases by delivering tailored insights and strategies that.
• Develop training materials and onboarding plans/processes for new hires and junior employees. Serve as mentor and point of escalation for more issues that involve cross-functional support from engineering and product.

San Francisco, CA, US

• Serve as client contact on site tagging strategies to achieve performance objectives while setting realistic campaign expectations, streamlining turnaround time, and minimizing launch errors.
• Mentor technical account specialists in performance investigation, allowing for better cross-functional understanding and delegation of tasks.
• Vigilantly monitored traffic acquisition costs, identifying trends and implementing strategies that reduced costs by 15% YOY while simultaneously contributing to a 20% revenue growth across the Corporate Sales division.

New York, NY, US

• Handling multiple campaigns at any one time and meeting tight deadlines while providing support to clients on Flashtalking systems while assisting with onboarding, training, and best practices for new hires
• Taking a pro-active lead in understanding potential problem areas and ensuring they are avoided or resolved
• Troubleshooting creative, site tagging and tracking issues that may arise throughout the process and identifying and escalating issues to platforms teams and Campaign Directors
• Identifying process inefficiencies and ways to improve operations workflow
• Assisting with identifying process inefficiencies and maintaining best practices
• Build and advise on customized approaches for clients

New York, NY, US

• End-to-end campaign management from timeline management, campaign setup, delivery of adfiles / Flashtalking ad tags through to troubleshooting and reporting.
• Implement third-party tracking such as DFA or Atlas on behalf of agency partners.
• Build out comprehensive Decision Trees (delivery rules) per client strategy.
• Liaise regularly with internal teams as well as creative agencies, media buyers, publishers and media owners to ensure smooth delivery of all aspects of a campaign.
• Handle multiple campaigns concurrently and meet tight deadlines, while providing support to clients on Flashtalking systems.
• Take a pro-active lead in understanding potential problem areas and ensuring they are avoided or resolved.

Sunnyvale, CA, US

• Closely monitor delivery and adjust buying strategies and inventory sources to ensure successful delivery.
• Regularly analyze optimize campaign data and metrics to refine and improve performance on an ongoing basis with the goal of exceeding performance goals.
• Work in AppNexus and internal tools to make adjustments to campaign setup in pursuit of campaign success.
• Share insights and provide a solution-based approach to sales partners on key factors to campaign success.
• Manage and prioritize multiple campaign related projects and maintain necessary processes, controls and procedures to insure data accuracy, business functionality and compliance with privacy and security policies.
• Evaluate and improve internal ad operations processes and tools to support project and campaign management efficiency and effectiveness.

New York, NY, US

• Daily management of 30+ monthly media campaigns in DFP, including set-up of targeting per IO specifications, QA of third-party creative, technical troubleshooting, and ongoing delivery analysis and optimization.
• Communicate campaign status to Account Executives as needed; prepare weekly updates outlining pacing, performance and additional incremental revenue opportunities.
• Prepare month-end billing summaries for each campaign using Excel.
• Proactively assess and make recommendations for any campaign pacing concerns.
• Collaborate with SEM team to allocate spending to increase pageviews and campaign delivery.
• Assist with trafficking of remnant providers (e.g. Rubicon, Pubmatic) and backfilling unsold inventory.

Mountain View, CA, US

• Utilize DART for Publishers (DFP) to traffic, serve and implement ads.
• Work with 3rd party partners including Media Mind Pointroll, MediaMind, and Eyewonder.
• Manage inventory, maintain ad mix, and serve as the final point of quality control, tracking, testing, and adjusting ads and their delivery to ensure we always serve ads that meet Polyvore’s standards and that we meet.
• Forecast inventory and perform campaign wrap-up.
• Established a process that has increased banner traffic to the highest paying affiliates, increasing conversions for the highest rate-payers and increasing revenue to Polyvore

US

• Utilized DART for Publishers (DFP) to traffic, serve and implement ads. Tracked all Digital RFPs and campaign performance in DART for national sales team.
• Worked with management team to utilize Google Analytics data.
• Worked with 3rd party partners including Media Mind and DFA to manage ad trafficking and ensured optimization of campaigns.
• Executed all digital orders, facilitated all digital billing reports and maintained detailed records of current and past delivery, and created Pivot Tables for reporting on current ad performance.
• Ensured contracts were created properly, sent to Sales Planning and ad server partners.
• Handled creative implementation and trafficking.

US

• Assisted a sales team of 7 reps for the largest news and traffic company in the broadcast industry.
• Identified prospects; prepared ideas to generate new business for the sales team.
• Worked with National Account Managers to determine client needs and objectives to create successful sales strategies.
• Utilized Arbitron and Scarborough media research programs to prepare detailed demographic reports Incorporated research into customized sales presentations for each client.
• Trusted with client relations, budget management, and radio copy revisions.
• Verified delivery of client sponsorships (air time) and performed quality assurance and assisted with client billing verification and processing.

• Coordinated National campaign for motorcycle program including all promotional material and press releases.
• Maintained press contacts and organized motorcycle safety training classes.
• Wrote Grant proposal and obtained national funding through Federal Department of Labor/OSHA Oregon.
• Handled high volume of phone and email inquiries, providing excellent client service.