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Transformational CRO, GM, Sales Leader, Investor & Advisor, with extensive B2B Go-To-Market Revenue Growth experience.Scaled early stage companies to $35MM+ ARR, driven $150MM in revenues with clients in the U.S./globally, 3x'd revenues achieving a $200MM exit to Oracle, and set foundation for a ~$20MM Series B fundraise. Agile leader with ability to recognize and swiftly act on changing customer needs and new opportunities within rapidly disrupting markets.Operating at the forefront of A.I. Tech and Data, with emphasis in digital marketing and advertising for major Brands, Publishers, Media and Ecommerce companies. Trifecta skillset for Driving Growth:• Deep Sales, Partnerships, Marketing expertise in Enterprise B2B SaaS, DaaS and Media• Deep Strategic Business Consulting & Leadership expertise, MBA with Entrepreneurial Instincts• Deep Technical background in Electrical Engineering, Computer ScienceI live and breathe Growth Mindset and Conscious Leadership principles, forging authentic human connection with integrity, diversity, transparency, empowerment, and accountability to deliver success for my teams, our business and stakeholders.Trusted partner and advisor to Founders and CEOs. Providing high value candid inputs and guidance on investment, leadership, team dynamics, product market fit, GTM strategies, voice of the customer, recruitment, winning culture, deal making, first sales, scaling sales, solving complex problems of all types.
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Founder And PartnerHarrison X VenturesNew York, Ny, Us -
Gm, MonetizationVideoelephant May 2023 - PresentDublin, County Dublin, IeBuilding a Video Advertising business that drives revenue for our Publisher and Broadcasting Clients across their video distribution websites, streaming apps, CTV and FAST channels. Also focused on packaging up audience and opportunity at scale, for Brands and Agencies to achieve their advertising goalsLeveraging our massive diverse library of unique premium short and long form content, to create engaging experiences that are high value to viewing audiences, publishers, and brands. This also includes our Owned & Operated Video Channels available across well known TV platforms. -
Founder / PartnerHarrison X Ventures Jan 2023 - PresentConsulting and advising CEOs, Founders and their teams on sales, marketing, partnerships, and product strategy, aligned into a cohesive winning GTM plan that delivers against tough goals. Focus on: Early to mid stage growth companies that need to execute a rapid transformation, leveraging rigorous methodology, entrepreneurial instinct, bold strategies and proven ability to deliver. -
Advisor/Mentor - Nyu Innovation Venture Fund & Entrepreneurial InstituteNew York University Jan 2012 - PresentNew York, Ny, UsAdvisor to the Innovation Venture Fund. Mentor to startup founders on fundraising, corporate development, go-to-market and revenue growth strategies in the U.S and international. -
Executive MemberPavilion Sep 2019 - PresentNew York, Ny, UsPavilion (formally Revenue Collective) is an invitation-only community of Go To Market leaders in enterprise sales, marketing, and customer success at growth-focused companies. -
Gm, Svp Sales, North AmericaPiano Feb 2022 - May 2023Amsterdam, NlLed the North American Sales, SDR/BDR, and Solutions Engineering teams for a provider of digital content monetization, journey orchestration, and user engagement solutions to drive subscription, commerce, and advertising revenue. Clients include WSJ, Insider, BBC, L’Oréal, and other major media companies and brands worldwide. -
General Manager U.S., SalesHybrid Theory Mar 2020 - Feb 2022London, Select, GbLed the North American commercial organization for Hybrid Theory Global achieving 200% YOY Growth. Hybrid Theory is a digital services partner for brands and agencies, offering programmatic media execution and strategic consulting. Leveraged proprietary audience data + technology + talent to power smarter, data-driven advertising across the full customer journey, making the complex simple. -
Global Chief Revenue OfficerIris.Tv Mar 2018 - Mar 2020Los Angeles, California, UsI led the global sales, partnerships, marketing and programming strategist accounts teams.• Closed the company’s largest revenue SaaS license deals.• Delivered a cohesive go-to-market (GTM) strategy unifying our teams towards product/market alignment.• Closed new global channel partnerships with Oracle, IBM Watson and Verizon Media, working together with our executive team. • Increased company value by extending our business into Contextual Video Ad Targeting to solve for Brand Safety and Suitability. This enables our clients to capture new revenues via direct and programmatic deals, in ways that adhere to new data and privacy legislation such as the EU’s General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and others on the horizon.• Packaged and positioned complex Artificial Intelligence and Machine Learning solutions into easily understood offerings with clear value propositions. • Activated new opportunities using account based marketing (ABM) and marketing automation techniques, presenting at global prestigious events (Cannes, DMEXCO, NAB, IBC, CES, IAB).IRIS.TV is a leader in A.I. Video Personalization and Programming for Broadcasters and Publishers. We drive audience growth, engagement and monetization across all Owned & Operated media properties including desktop, mobile web and app, over-the-top (OTT) and connected TV (CTV) environments. -
Head Of Advanced Tv Solutions, Oracle Data CloudOracle Jun 2016 - Mar 2018Austin, Texas, UsI led the Advanced Television team building product, closing business development partnerships, delivering first sales and revenues for the business• Launched Oracle’s Advanced Television & Video business.• Delivered first partnerships and revenues with TV networks, multichannel video programming distributors (MVPDs), and streaming video providers.• Delivered first solutions that enable audience targeting, analytics, and measurement into Advanced Linear TV, Addressable TV, Connected TV and OTT.• Recruited agile “special-ops” team of cross-functional leaders from key areas of the Oracle business, including the Chief Data Scientist, Heads of Analytics Products and Cross-Device ID Graph, and Business Development Heads of CPG, Retail, Auto, Finance, Telecom, Media and Entertainment verticals. This was to validate the opportunity, to speed up our internal buy-in within a matrixed org, and to gain rapid traction in this new market.Oracle Data Cloud (ODC) is a leader in Data as a Service (DaaS) and Software as a Service (SaaS), providing audience insights, targeting, measurement, viewability, attention analytics and data management platforms (DMP). It was formed via the integration of BlueKai, Datalogix, AddThis, Crosswise, MOAT, and Grapeshot. The largest trusted source of data that includes offline purchase and consumer behavior on billions of consumers globally. Used heavily by the top 100 advertisers to maximize their marketing spend. -
Vice President National SalesAddthis (Acquired By Oracle) Oct 2015 - May 2016Reston, Virginia, Us• Led the U.S. Brand, Agency, and Trading Desk revenue organization through the successful sale and transition of the business to Oracle Data Cloud in May of 2016• 3x'd revenues and exceeded audience demand growth goals• Provided immediate proof points and leverage that assisted AddThis executive team in its acquisition by Oracle for ~$200MM. Assisted in post-acquisition integration.• Successfully transitioned a national sales team of expert media sellers into expert Data and Software as a Service sellers.• Packaged, positioned and delivered new custom audience SaaS products to market.• Defined & managed sales process to maximize growth, achieve revenue goals, and create value for our clients. Territory planning, quota, and compensation structure.AddThis is Ranked #1 by comScore for Distributed Content, reaching 98% of the US internet, with global scale on 15+ million web domains and mobile sites. Audience Discovery & Data Activation solutions help brands and agencies to identify consumer interests and behaviors, and target their highest value best performing audiences. -
Senior Vice President, Sales & Business DevelopmentAdextent Sep 2013 - Sep 2015New York, Ny, Us• Led new business and partnerships with marketers, agencies, trading desks, and platforms.• Established first U.S. offices in New York City.• Recruited, trained, and led a team of Sales Development Reps (SDRs) targeting direct brand marketers, agencies, channel partners. AdExtent is an early stage company in the development phase, providing a platform and service for Ecommerce Retail customer acquisition. The company leverages personalized behavioral shopping recommendations, audience analytics & retargeting. The platform captures all shop details, creates customizable dynamic creative ads, defines, optimizes, and reaches high-value target audiences without requiring multiple partners, IT resources, product feeds or manual management work. -
Vice President, North American SalesConversant, Inc. Nov 2005 - Aug 2013Chicago, Illinois, Us• For 8 years I led national sales, strategic sales, and our various national and regional sales teams, also personally closing the largest Enterprise SaaS deals for the business.• Consistently achieved 100-200% of national team revenue and individual revenue goals. • Sold 100+ enterprise level deals and generated over $50M in cumulative top line revenue across all industry verticals.• Spearheaded Direct to Brand Sales Strategy and a Targeted Agency Strategy that each netted a 4x increase in deal closing ratio.• Consistently won business from our top two competitors of the time: Google DoubleClick, Microsoft/Facebook Atlas.• Led Global Deals working closely with counterparts in Europe and Asia/Pacific.• Recipient of sales and management awards: Company Leadership Award, Top Strategic Sales leader, Most Valuable Deals Closed and Greatest Revenue YOY Increase. Regularly invited to Global Executive Retreat. • Led successful process improvements, Salesforce CRM upgrade and adoption, created competitive intelligence database, and a company-wide account management transition plan that reduced new client implementation time by 60%, doubling revenue recognition during launches.Conversant, Inc. (NASDAQ: CNVR, now Publicis Groupe / Epsilon), one of the world's largest online marketing services companies. Technology division Mediaplex (merged with ValueClick Inc.) provided cross-channel advertising technology SaaS and consultative service-oriented solutions that include: Tag Management (TMS), Data Management (DMP), Real-time Bidding (DSP), Rich Media & Video, Search Engine Marketing (SEM/SEO), Email (ESP), Third-party Ad Serving, Cross-Channel Marketing Analytics and Attribution Measurement. -
Venture Investment And Startup Strategy AdvisorHarrison Enterprises, Inc. Jun 2008 - Jan 2012High-tech investment and management consulting firm. Responsible for periodically reviewing and advising on investments that have a technology focus; Also periodically advising on strategy and first sales for various startups.
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Director Of Business DevelopmentReel Biography Inc. Aug 2004 - Nov 2005Reel Biography is an internet video production, digital marketing and communications company.Responsible for developing strategic focus, building out product offerings, identifying and securing sales and partnerships, and managing production projects from inception to completion. Clients included: The New York Times, INSEAD Business School, Friedman Billings Ramsey Group, Washington Mutual, and Viewpoint
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Founder And CeoChoobahouse, Inc. Aug 2002 - Jul 2004New York, UsFounded marketing strategy and events company which developed and managed both in-house and client projects. Produced 100+ large-scale innovative entertainment events, independent music and movie promotions, led the US launch of the top South Asian lifestyle and entertainment magazine of the time, and conducted advisory work for various Venture Capital firms and NYC startups. -
Business Consultant, Electronics & High Tech Industry PracticeAccenture Jul 2000 - Aug 2002Dublin 2, IeTechnical business consultant within Accenture’s Electronics and High Tech industry group, developing and deploying solutions for Lucent Technologies, Sharp Consumer Electronics, and various start-up companies.Accenture is a US $21 billion global management consulting, technology services and outsourcing company, with more than 215,000 people serving clients in more than 120 countries.
Daniel Harrison Education Details
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Nyu Stern School Of BusinessFinance -
University Of Wisconsin-MadisonComputer Science And Acoustics -
The New SchoolAudio Production And Sound Engineering
Frequently Asked Questions about Daniel Harrison
What company does Daniel Harrison work for?
Daniel Harrison works for Harrison X Ventures
What is Daniel Harrison's role at the current company?
Daniel Harrison's current role is Founder and Partner.
What is Daniel Harrison's email address?
Daniel Harrison's email address is da****@****ail.com
What is Daniel Harrison's direct phone number?
Daniel Harrison's direct phone number is +121284*****
What schools did Daniel Harrison attend?
Daniel Harrison attended Nyu Stern School Of Business, University Of Wisconsin-Madison, The New School.
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