Strategically allocate budgets for individual campaigns to maximize return on investment.Design and implement data-driven promotional strategies and campaigns, with a focus on tracking sales performance.Ensure all website and app content remains current and aligned with business objectives.Manage invoices and contracts, ensuring accurate allocation within the overall budget.Conduct in-depth market research to identify and collaborate with influencers in key target areas, while negotiating competitive rates.Oversee content development and publishing across key social media platforms, including TikTok, Facebook, YouTube, and Instagram.Analyze campaign performance metrics to refine future strategies and drive continuous improvement.Manage marketing efforts across multiple brands under the Palenque Group umbrella, including Taco Palenque, Palenque Grill, Casa Palenque, and Pollo Palenque.Innovate and implement new marketing strategies, including paid ad campaigns on Snapchat and other emerging platforms.Successfully close franchise deals with a focus on sales and brand awareness.Leverage data analytics through Power BI to create performance dashboards and track campaign success.Facilitate regular meetings with clients and prospects to align on business goals and initiatives.Direct creative agencies in producing organic social content, ensuring alignment with brand vision through set design and monthly photoshoots.Guide paid media agencies in executing campaigns that reflect company culture and objectives.Utilize push notifications and email marketing to boost engagement and drive revenue.

- Brand Awareness- Event Coordinator - Agency Coordinator - Creative Direction- Influencer Marketing - UGC Marketing - Google Ads- Meta Ads- TikTok Ads- Content Creation - Closer for partnerships

• Oversaw analytics for clients’ campaigns to better reach their target demographic.• Utilized tools such as Google Analytics, Excel, and Tableau to identify insights and campaign performance.• Managed digital marketing channels including social media, email marketing, and paid advertising.• Worked with esteem clients such as Google, Prime Video, eBay, Bacardi, NFL, and Puma to plan and manage campaigns to the US audience.

• Assisted in strategic coordination with the PR and Marketing teams that led to over 11,900 membership enrollments before officially opening.• Forged strong relationships with influencers and effectively communicated with fitness industry partners that ensured a consistently evolving world class experience.• Oversaw day to day membership operations while supporting management as a strategic team player in a fast-paced environment.

• Managed editorial pieces for Epic Games, Behaviour Interactive, Respawn Entertainment, and META.• Assisted in producing advertising pieces for high-profile clients and participated in negotiating meetings with the executive team.• Acquired knowledge in various types of code, strategic planning, and campaign management.

• Produced over 100 marketing pieces of digital content for Snapchat, Instagram, Facebook, TikTok, and YouTube.• Created compelling content and worked closely with high profile influencers such as Ace Family, Stokes Twins, Brent Rivera, Pierson, and Now United Agents to discuss future productions and campaigns.• Utilized advanced editing techniques with Final Cut Pro, Adobe Lightroom, Premier, After Effects, and Photoshop to bring my clients visions to life and increase their online engagement.