Helping CPGs & consumer brands connect with high-intent consumers across all devices when it matters most.- Location-based behavioral audiences- Real-time Targeting- Weather Triggering MediaReaching consumers across:- Mobile- Desktop- CTV/OTT- Social- DOOH- Direct Mail

Helping CPGs & consumer brands connect with high-intent consumers across all devices when it matters most.- Location-based behavioral audiences- Real-time Targeting- Weather Triggering MediaReaching consumers across:- Mobile- Desktop- CTV/OTT- Social- DOOH- Direct Mail

Media, re-imagined by Target.•Develops multi-channel, integrated marketing approaches across digital channels and platforms that best achieve client's desired outcomes•Effectively communicates with clients in a timely fashion to field requests and proactive resolution of potential issues•Analyzes retail & industry trends, historic client performance and consumer insights to advise client strategy and make informed decisions in campaign planning•Authors concise media briefs to build marketing campaigns with effective targeting & differentiated channel mix that best suits client needs•Examines consumer data & behavior to build compelling stories for clients to strengthen partnership and secure incremental budget•Builds impactful media targeting with Target's first party data to target high converting consumers to drive awareness, consideration and conversion

Target.comMen's Apparel | Performance Wear | Swimwear | Jewelry, Accessories & Shoes• Elevates the Target.com product detail experience, bringing the digital assortment to life through trusted content, inspiring consumer purchase confidence• Collaborates with Product Design+Development, Merchandising and external agency partner to build a new brand copy voice and creative content to launch All in Motion with best-in-class product detail pages• Leads creative direction on over 40 product detail badge redesigns across apparel & accessories categories to unify the cross-category guest messaging• Creates product level content strategies based on consumer trends & feedback and technology innovations• Measures content conversion, click-through rate & financial benefits to drive strategic business decisions• Collaborates with internal branding and external agency partners to bring private brand site experiences to life

Target.comFood & Beverage | Essentials & Beauty • Elevates the Target.com product detail experience, bringing the digital assortment to life through trusted content, inspiring consumer purchase confidence• Creates product level content strategies based on consumer trends & feedback and technology innovations• Partners with hundreds of consumer packaged goods companies to optimize digital retail experience for internal & external search rank• Measures content conversion, click-through rate & financial benefits to drive strategic business decisions• Collaborates with internal branding and external agency partners to bring private brand site experiences to life

Food & Beverage | Frozen & Processed Meats• Facilitated relationships with over 45 vendor partners, collaborating on supply chain and marketing solutions to drive optimal sales for a $130 million dollar business• Implemented new presentation tools to department advertising review process to add visibility and detail for leadership• Aligned planning team on key promotions and managed department timeline for content creation, proofing and finalization of presentation materials for major holiday advertising meetings• Planned and executed promotional inventory strategies to position products at the right place and right time• Analyzed SKU sales, perishable shrink, and profitability to make recommendations on category assortment• Investigated supply chain problems and partnered with cross-functional logistics teams to increase product availability• Solved system issues to ensure replenishment and allocation of inventory was properly distributed across SKU portfolio

• Managed over 40 callers in raising over $1.2 M for the St. Thomas Annual Fund, exceeding goal by over $100,000• Analyzed caller and prospect segment statistics to keep shifts on target to meet dollar, participation and other goals• Coached fellow peers on how to provide meaningful rapport and better implement negotiating techniques• Encouraged callers to stay motivated and persistent throughout shifts and during difficult situations experienced with prospects• Trained over 20 new employees in communication skills, rapport building and overcoming prospect objections• Generated extra additional funds by calling on challenging and important prospects

• Managed relationships and collaboration with clients and marketing partners from Land O’Lakes, Kozy Shack, Galbani and Twin Cities Orthopedics• Designed an excel based client intake form allowing for increased specificity and clearer understanding of clients needs • Refined client website content to maximize search engine optimization and consumer site navigation through metadata and thoughtful content• Spearheaded research & execution for CPG client daily sweepstakes driving consumer trial and retention• Collaborated with creative team on in-store, print, direct mail, digital and experiential marketing strategies to reach consumers in innovative ways• Generated and presented reports on competitive analysis for clients and company hosted interactive webinars

• Collaborated with internal marketing team to develop a marketing strategy to promote the Acceleration Now product showcase, which generated $1.4 million in projected revenue in three events• Aligned sales team with marketing campaign through creation of direct mail, email, digital content, event brochures, scripts, and other creative marketing materials• Implemented multiple touch points to potential showcase attendees in personal, digital and physical mediums• Personally captured 10% of event attendance by implementing and executing personal selling techniques to soft leads• Managed social media and created content to post driving social engagement and increased followers