Dan Herriges Email & Phone Number

Minneapolis, MN, US

Bentonville, AR, US

Bentonville, AR, US

New York, NY, US

Helping CPGs & consumer brands connect with high-intent consumers across all devices when it matters most.- Location-based behavioral audiences- Real-time Targeting- Weather Triggering MediaReaching consumers across:- Mobile- Desktop- CTV/OTT- Social- DOOH- Direct Mail

New York, NY, US

Helping CPGs & consumer brands connect with high-intent consumers across all devices when it matters most.- Location-based behavioral audiences- Real-time Targeting- Weather Triggering MediaReaching consumers across:- Mobile- Desktop- CTV/OTT- Social- DOOH- Direct Mail

Minneapolis, Minnesota, US

• Media, re-imagined by Target.
• Develops multi-channel, integrated marketing approaches across digital channels and platforms that best achieve client's desired outcomes
• Effectively communicates with clients in a timely fashion to field requests and proactive resolution of potential issues
• Analyzes retail & industry trends, historic client performance and consumer insights to advise client strategy and make informed decisions in campaign planning
• Authors concise media briefs to build marketing campaigns with effective targeting & differentiated channel mix that best suits client needs
• Examines consumer data & behavior to build compelling stories for clients to strengthen partnership and secure incremental budget

Minneapolis, MN, US

Minneapolis, MN, US

• Target.comMen's Apparel | Performance Wear | Swimwear | Jewelry, Accessories & Shoes
• Elevates the Target.com product detail experience, bringing the digital assortment to life through trusted content, inspiring consumer purchase confidence
• Collaborates with Product Design+Development, Merchandising and external agency partner to build a new brand copy voice and creative content to launch All in Motion with best-in-class product detail pages
• Leads creative direction on over 40 product detail badge redesigns across apparel & accessories categories to unify the cross-category guest messaging
• Creates product level content strategies based on consumer trends & feedback and technology innovations
• Measures content conversion, click-through rate & financial benefits to drive strategic business decisions

Minneapolis, MN, US

• Target.comFood & Beverage | Essentials & Beauty
• Elevates the Target.com product detail experience, bringing the digital assortment to life through trusted content, inspiring consumer purchase confidence
• Creates product level content strategies based on consumer trends & feedback and technology innovations
• Partners with hundreds of consumer packaged goods companies to optimize digital retail experience for internal & external search rank
• Measures content conversion, click-through rate & financial benefits to drive strategic business decisions
• Collaborates with internal branding and external agency partners to bring private brand site experiences to life

Minneapolis, MN, US

• Food & Beverage | Frozen & Processed Meats
• Facilitated relationships with over 45 vendor partners, collaborating on supply chain and marketing solutions to drive optimal sales for a $130 million dollar business
• Implemented new presentation tools to department advertising review process to add visibility and detail for leadership
• Aligned planning team on key promotions and managed department timeline for content creation, proofing and finalization of presentation materials for major holiday advertising meetings
• Planned and executed promotional inventory strategies to position products at the right place and right time
• Analyzed SKU sales, perishable shrink, and profitability to make recommendations on category assortment

St. Paul, Minnesota, US

• Managed over 40 callers in raising over $1.2 M for the St. Thomas Annual Fund, exceeding goal by over $100,000
• Analyzed caller and prospect segment statistics to keep shifts on target to meet dollar, participation and other goals
• Coached fellow peers on how to provide meaningful rapport and better implement negotiating techniques
• Encouraged callers to stay motivated and persistent throughout shifts and during difficult situations experienced with prospects
• Trained over 20 new employees in communication skills, rapport building and overcoming prospect objections
• Generated extra additional funds by calling on challenging and important prospects

Minneapolis, MN, US

• Managed relationships and collaboration with clients and marketing partners from Land O’Lakes, Kozy Shack, Galbani and Twin Cities Orthopedics
• Designed an excel based client intake form allowing for increased specificity and clearer understanding of clients needs
• Refined client website content to maximize search engine optimization and consumer site navigation through metadata and thoughtful content
• Spearheaded research & execution for CPG client daily sweepstakes driving consumer trial and retention
• Collaborated with creative team on in-store, print, direct mail, digital and experiential marketing strategies to reach consumers in innovative ways
• Generated and presented reports on competitive analysis for clients and company hosted interactive webinars

US

• Collaborated with internal marketing team to develop a marketing strategy to promote the Acceleration Now product showcase, which generated $1.4 million in projected revenue in three events
• Aligned sales team with marketing campaign through creation of direct mail, email, digital content, event brochures, scripts, and other creative marketing materials
• Implemented multiple touch points to potential showcase attendees in personal, digital and physical mediums
• Personally captured 10% of event attendance by implementing and executing personal selling techniques to soft leads
• Managed social media and created content to post driving social engagement and increased followers