Senior Demand Generation Manager
Current- In my current role I am responsible for the strategy and execution of our global demand generation activities, partnering closely with Sales to ensure alignment and ultimately grow the business.
- Strategic development and management of demand generation campaigns (inc. ABM).
- Ongoing campaign measurement, evaluation, and reporting to ensure all tactics are continually optimised for maximum ROI and effectiveness.
- Execute global, regional, and local activity in multiple languages.
- Creation of effective email marketing campaigns to nurture leads through the buying cycle.
- Management of PPC agency. Also highly experienced with LinkedIn Campaign Manager, and currently undertaking Google Ads certification.