• Managed paid search campaigns globally for US, UKI, DE, Canada, Asia, ANZ, and Japan with annual budget of $1.5MM, coordinating with stakeholders to increase Marketing-Engaged Leads (MELs) for B2B SaaS products• Led the launch and optimization of Japan’s first paid search campaign, collaborating with APJ directors, demand generation specialists, creative teams, and media agency using a 30-60-90-day optimization roadmap • Solved complex problems with Salesforce and PowerBI data quality, ensuring accurate KPI reporting of MELs and MQLs tracked as form fills on campaign landing pages • Regularly updated PowerPoint slide decks ad hoc and monthly for key stakeholders, including SVP of Advertising and Media for MEL, MQL, CPL, and marketing-influenced pipeline KPIs• Pulled monthly paid search impressions from Google Ads and Microsoft Ads, SMB/Non-SMB lead volume for marketing operations team and media agency’s reporting process• Approved paid search campaign ad copy and image asset updates globally with stakeholders and legal team to improve CTR, Quality Score, and Ad Rank• Owned implementation of Google Ads’ Enhanced Conversions to optimize campaign bidding using Salesforce data, interfacing with web team, business operations, media agency, and Google reps• Reviewed measurement plans, monthly campaign, ad-group, brand vs non-brand keyword performance, and A/B tests for standard CPC vs machine learning bidding strategies

• Jindal School recognized by Forbes' The Best Business Schools, Bloomberg’s Best B-Schools, and U.S. News & World Report rankings• Two years of experience with graduate-level projects, digital marketing platforms, large datasets, data analysis• Utilized advanced Excel, Google Ads, Meta Ads, Adobe Analytics, Google Analytics, Tableau, Looker Studio, WordPress, Shopify, HubSpot, and various platforms in the MarTech ecosystem • Coached graduate students across marketing career tracks (digital, advertising, analytics, insights, PM, sales) and networked with corporate marketing leaders in Dallas-Fort Worth

• Executed QA process of US and Western Europe B2B campaign updates and launches on display, social, and paid search channels based on P2 media plan and advertising handoff docs; interfaced directly with global agency to coordinate campaigns worth $500K of quarterly spend • Led transition of A/B testing and experimentation with VWO in replacement of Google Optimize, owning implementation of VWO JavaScript code on Shure.com, methodology, strategy within Agile, and collaborative plans for Web team, Content teams, and Performance Marketing teams for B2B and B2C global marketing; recommending, designing, and launching A/B tests to improve UX, engagement, and conversion for B2B• Developed opportunity analysis of Systems products in UCANZ, Western Europe, China, and Japan for goal setting, utilizing Salesforce and marketing-influenced opportunities, AOV, and breakdown by product line and vertical; creating models to report $150MM+ of opportunities MoM and YoY• Analyzed performance across 11 KPIs and projected $506K+ of yearly spend on LinkedIn SMB and Enterprise always-on advertising campaigns by job title, industry, and company size, optimizing $32K+ spend and $45K+ spend by matching campaigns with audience sizes for US and Western Europe; insights enhanced mobile UX and lead gen of retargeting campaigns• Initiated project and collaborated to launch first $50K cross-vertical SEM campaign for US to experiment with 9 B2C and 4 B2B ecommerce products in sitelink extensions and microphone category pages as destination URLs, selecting products based on relevance to query and B2C and B2B team’s KPIs; campaign achieved CTR as high as 36.28% and average CVR of 7.99% for Shure.com• Built and launched $96K of TechPartner SEM campaigns with average CTR of 6.29% for US and Western Europe, optimizing $9K of spend by refinement and expansion of target keywords through MSV, CPC and budget projections, competitor analysis, enhancement of ad copy and landing pages

• Trained in programmatic trading, account management, sales, and PM with a global programmatic media partner in a paid 3-month program

• Built new YoY and MoM spreadsheets for 4 SEM prospecting campaigns with $1.3MM in total, reporting spend, conversions, clicks, impressions, CPA, CVR, CPC, CPM, CTR by brand keyword and match type• Analyzed and cleaned 19 datasets from Google Ads to report performance over time in spreadsheet models for LOB executives to optimize SEM brand search spend within monthly ~$200K SEM budget, ~$20 CPA allowable, and $1MM+ channel budget • Implemented paid search policy to monitor 378+ affiliate partners on Impact Radius in compliance with custom terms set by affiliate and legal teams, liaising internally and externally to manage affiliate platform • Reported to VP of Performance, Growth, and CRM; and Performance Marketing Manager

• Audited ASO performance for Pandora app (50MM+ MAU) on Google Play Store and Apple App Store to formulate A/B testing strategy, analyzing data from store listing experiments, benchmarking competitors' ASO, and identifying 4 variables in app store screenshots to A/B test and optimize for Pandora side of SiriusXM• Interfaced with Pandora Android and iOS software engineering teams

• Selected for cohort of 350 students out of 2000+ applicants nationwide• Coached by 16+ executives in digital strategy, project management, Agile, AI/ML and analytics strategy

• Exposed to SEO projects, SEO spreadsheet modeling in Excel and Google Sheets, and local SEO optimization using Google Analytics, SEMrush, Ahrefs, and Moz for 20+ SMB clients in Dallas• Wrote SEO blog posts to drive qualified traffic to website, enhance credibility of SEO services

• Formed digital strategies at SaaS tech startup to enhance brand awareness and increase leads on Facebook, LinkedIn, and YouTube with B2B audience of entrepreneurs • Researched 14 SaaS competitors to benchmark UX/UI features to improve digital product design• Collaborated across multiple time zones with CEO, Co-Founders, and team of interns• Built reports day-to-day to inform strategic decisions in highly competitive space of AI

• Presented market research report for CEO and Co-Founder to scale their startup business in US, UK, and Australia in corporate and personal wellness services for hospital networks and consumers• Identified alternate revenue streams for B2C and B2B customer acquisition within limited budget by partnering with community centers and investing in online advertising via Google Ads to drive traffic

• Beta Gamma Sigma is a business honors society that is restricted to the top 10% of undergrads, top 20% of MBA students and select doctoral candidates at the world's most prestigious, AACSB-accredited business schools

• Liaised as President between Dean and business student council for 6000+ students and 15 student organizations to improve policies • Reported to Dean Harry Dombrowski, former executive of Hunt Oil Company in Dallas • Collaborated with business school's Marketing Coordinator to execute events and communications • Led team and business school students during coronavirus pandemic in 2020• Innovated process by allowing student organization leaders to function as members and connect directly • Interviewed and hired journalists for UT Arlington student newspaper

• Led all marketing activations for networking events from Wells Fargo, Charles Schwab, GM Financial, and Southside Bank

• Started business teaching piano lessons resulting in a high level of satisfaction from students• Provided personalized teaching and problem-solving for each scheduled lesson to achieve goals