* Lead teams to superior conversion rates, order value, and quality! * Improved Conversion rates every month 2018-2019.* Project improved Call QA Scores for 100 agent department.* Developed creative strategies to drive operational efficiency and revenue.

* Negotiated, purchased and managed paper inventory, printing requirements, database contract for direct business* Negotiated savings on paper, print, and data processing exceeding $250K annuallyImplemented web seasonal and holiday plans to align operational priorities for 4 business units* Circulation planning and budgetingRefined Web promotion and print catalog merchandise analysis* Drove 100% on time production* Standardized segmentation for catalog prospecting across multiple business units

Generate sales through inbound calls and highly qualified leads. Demonstrate optimal listening and persuasive skills to identify needs, seek solutions and motivate customers to optimize results. Customer relationship management (CRM).* Exceeded performance metrics for productivity (revenue $), efficiency, and quality (QA)scores. * Successfully collaborate with senior management on effective strategies to drive marketing messaging and sales presentations.

Developed and implemented strategic processes and procedures for all product fulfillment:* forecasting* purchasing* production planning* fulfillment vendor liasonExceeded operation metrics including managing on time fulfillment, and managing inventory levels.

Directed division accounting for thousands of product TV exposures and over $370MM/ year. Grew sales 400%, and web sales 500% during tenure. Direct the auto-delivery program (auto-renew).* Merchandising* Planning* Promotions (direct mail and email)* Broadcast strategy* Web product content

Managed $10MM+ annual advertising budget, and over $50MM in sales.Project manage the catalog life cycle process for corporate catalogs. * merchandising* website merchandising* forecasting* circulation & contact strategy* testing strategies* annual planning

Direct sales and direct marketing activities for Australia and New Zealand markets. * media planning* house list mailings* marketing operationsAnnual sales accountability over $30MM with advertising budget over $10MM.