Dan Hodder Email & Phone Number

Greater St. Louis Area

Greater St. Louis Area

Greater St. Louis Area

• Managed the automotive Paint Protection Film segment, one of four key initiatives for the Performance Films business. Acted as the focal point for multi-brand offer and strategy development, including new product development and launches, multi-generational technology plans, service offering portfolio creation and in-house capability build out, global activation strategies, and manufacturing asset programs. This resulted in a segment growth CAGR of 40% from 2014-2017, more than three times the estimated industry average. • Owned overarching strategy direction for the Performance Films business and acted as the strategy focal point for the organization, including leading market segmentation and offer development initiatives in key regions of North America and China, M&A portfolio and valuation projects, and the Annual Business Review process that culminates in reviews with the Eastman Executive Team and Board of Directors.

Greater St. Louis Area

• Managed the development and execution of Performance Films’ North American auto dealership channel strategy as one of the key growth initiatives for the business. Led a cross-functional team of sales, marketing and technical service in strategic choices on channel segmentation, product and service offerings, value proposition development, consumer and channel communication tools, geographic expansion and resource deployment. This program resulted in a channel growth CAGR of 24% between 2013-’17 and included securing single-source supply agreements with two of the four largest automotive dealer groups in the United States. • Conducted an 8-month market assessment and research project on the automotive window film category in Brazil, including primary research with window film distributors, car dealerships, aftermarket shops, auto OEMs, glass replacement companies and auto insurance companies. The project also included a consumer survey and secondary research with industry consultants. This research led to the development of multiple strategic options around how to engage in the Brazilian market and the implementation of a pilot program in 2015 to test various window film sales and communication models; this resulted in a refreshed strategy and a return to positive revenue growth in a challenging macroeconomic environment.• Owned in-market requirements gathering and performance target development for the new product development process, resulting in the creation of multi-generational product roadmaps. Led the development and execution of market activation plans for new product launches, including channel strategies, benefits messaging, and point-of-sale and sell-in tools for both consumer and channel. • Rewarded with the 2014 Everest Club Award for Marketing Excellence, given to only one Eastman marketing employee annually.

Kingsport, Tennessee

• Developed and executed market and value-based pricing strategies across regions to proactively manage raw material price movements, competitive material pricing and asset capacity utilizations, resulting in a 5% year-over-year contribution margin growth in the Packaging segment and 2% growth over target margins in the Retail segment despite intensifying competition. • Formulated supply contracts, sales incentives and formula pricing structures to secure volumes at strategic customer accounts and encourage growth in focus segments while maintaining customer alignment and executing on channel strategies. • Led cross-functional teams of marketing, sales and technology contributors to develop economic value estimations of product offerings in key market segments to support value-based pricing initiatives and new product development.

Rochester, New York

• Led a financial sustainability and economic impact analysis study for a humanitarian electrification project at a Ugandan hospital complex and development zone, resulting both in a grant application to the ACP-EU Development Cooperation that was successful in securing project funding, and in a financially sound budget for the project launch. • Estimated cash flows, expenses and capital investments for the project life cycle, creating financial models for net present value projections, asset depreciation schedules, pro forma financial statements and sensitivity tables.

Trappes, France

Bedford, Massachusetts

Master Of Business Administration, Pricing, Strategic Management, Marketing

Business

Diplôme D’Etudes Supérieures Européennes De Management, International Management, Marketing, Human Resources

Bachelor Of Science (B.Sc.), International Business, Marketing

Activities and Societies: NSCS, Beta Gamma Sigma, Phi Kappa Phi