Daniel Hooker Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Build and scale a marketplace for Target from the ground up. I drive hundred-million-dollar business results, and my 2024 category net sales have grown 20%, overdelivering on both forecast and goal.Provide attentive client service to high priority marketplace sellers. I build a strategic approach to each client by forecasting projected results using current performance and expected returns of potential investments. This year, my top two accounts have grown sales by 20% and 37% YoY, respectively.Create digital strategy by using analytics, competitive intelligence and qualitative methods, including user research design. My implementation of this strategic vision has led to YTD growth in visits (+10%), conversion (+15%) and demand sales (+29%) across my categories.Work within Target’s marketing technology stack to execute strategic marketing optimizations driving business to Target.com, leading to a 15% increase in marketplace search impressions YoY.Lead cross-functional teams across product, engineering and UX. I use site forecasts and analytical techniques to provide robust business cases supporting technical prioritization. My clear, influential communication has secured multi-million-dollar product investments on several occasions.

Minneapolis, Mn, Us

Designed and managed the foundational product data structure for all items sold at Target. Led engagement with product, UX and engineering teams to build in-house taxonomy software.Built business case using financial models and time studies to drive prioritization and feature development saving millions in contractual obligation and team member efficiency.Used merchandising insights to translate key assortment details into competitive and customer-friendly product attributes. I redesigned the data model for the most used filter on Target.com, achieving 2x growth in customer interaction and 10% YoY conversion rate increase.Created simplified, cross-category methodology to show data quality across the enterprise. By distilling complexity, I inspired leadership confidence leading to increased team budget. Aligning workflows across categories also unlocked several hours of team member productivity every week.

Minneapolis, Mn, Us

Supported marketing and creative teams at Target by improving processes to save time and cost of creative photography and production. Established data standards for the ingestion of hundreds of thousands of assets into a new digital asset management system. Asset re-use saved tens of millions of dollars in the first year.Supported users with on-demand requests for digital assets. I provided hands-on service and created processes for scale, reducing fulfillment time by an average of 12 hours per request.

Tempe, Az, Us

Led digital marketing and PR communications for a scientific research program. I managed all platforms including social media, email, blog, in-person events, and university press releases.Created marketing strategy for grant proposals that secured millions of dollars in federal reinvestment in our office’s public communications efforts.

Vancouver, British Columbia, Ca

Consulted with clients consisting of medical researchers and hospital units to create eHealth implementation plans and marketing strategies that incorporated digital and other emerging tools.Led all digital marketing channels and built a Twitter following of over 4,000 medical professionals. I hosted and livestreamed bi-annual public health events drawing hundreds of community members.

Vancouver, British Columbia, Ca

Conducted research administration activities, drafted grant proposals and coordinated resources for healthcare research. Organized, tagged and archived data for analysis.

Maintained large online database of curricular material, research data and publications related to health and medical education. Created organizational standards, cataloged data, and assisted users with search and retrieval.

Master Of Library & Information Science (Mlis), Library And Information Science

Bachelor Of Arts (Ba), English