Dan Horan, Mba's Location
Marietta, Georgia, United States, United States
Dan Horan, Mba's Contact Details
Dan Horan, Mba work email
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About Dan Horan, Mba
As an accomplished General Manager and Sales/Marketing executive, I have driven growth and executed effective go-to-market strategies. I specialize in launching innovative and premium products, leading performance turnarounds, and restructuring organizations. My approach is data-driven, solving problems and identifying opportunities, advocating for the customer, and having an unwavering sense of urgency. Skills:-delivering growth objectives-driving go-to-market strategies-digitally-focused marketing investments-empowering talent-strategic partnerships-account and channel management-cross-functional team leadership-solution selling-initiating operational improvements such as SIOP and forecastingI recently served as the General Manager and Senior Vice President of North America at Solenis for the Pool Solutions business, a global leader in specialty chemicals and water technologies. During my tenure, I doubled sales from $300M to $600M in under four years while tripling profits by delivering annual pricing of over $20M, expanding with current customers, opening new customers and channels, and opening new markets.I hold an MBA from the University of Wisconsin-Madison and a BBA from the University of Miami. Key Verticals: Garden, Hardware, Pool and Spa Chemicals, Home Appliances, Power Tools, Hand Tools, Lighting, Mattresses, and Small AppliancesKey Channels: eCommerce, Mass, Club, Wholesale, Home Centers, Co-op, Hardware, Dealer, Commercial, Distributors, National ChainsI'm always looking to grow my personal and professional network. Please feel free to contact me via LinkedIn or directly at dhoran123@gmail.com
Dan Horan, Mba Work Experience Details
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Chief Commercial OfficerPetmate Jun 2024 - PresentArlington, Tx, Us -
Svp Sales | Commercial Strategy | New Business Development | Go-To-Market | Channel GrowthSelf-Employed Aug 2023 - Jul 2024
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Senior Vice President | General Manager North AmericaSolenis Nov 2019 - Aug 2023Wilmington, De, UsI led Solenis's North American Pool business (formerly Sigura), where I focused on driving growth and profitability while increasing market share.- I revamped the commercial team structure, achieving remarkable growth from $300M to $600M and tripling EBITDA to over $100M within the initial three years of leadership in a 100+ employee organization.- I spearheaded the launch of the Customer Success and Sales Enablement teams, prioritizing vetted, tailored solutions to enhance the customer experience and drive substantial sales growth in a multi-billion-dollar company.- I pioneered the establishment of Customer Success and Sales Enablement teams, emphasizing data-driven bespoke solutions, enhancing customer experience, and driving sales revenue to record levels.- I introduced a state-of-the-art digital training platform to enhance sales team skills in traditional channels, resulting in a 30% performance improvement. I strategically channeled investments towards emerging sales channels like DIY, e-commerce, and DTC models, leading to a 50% growth in the customer base within the professional dealer channel and a 50% increase in profits.Vertical: Pool and Spa Chemicals, Private Label, ChemicalsPrivate Equity backed by Platinum Equity -
Chief Sales Officer | Commercial Leadership | Business Transformation | Business DevelopmentSerta Simmons Bedding, Llc Aug 2018 - Mar 2019Doraville, Ga, UsI was the Chief Sales Officer for a three-billion dollar and three-hundred-person team. By instituting innovative go-to-market strategies, I refocused priorities from traditional channels to digitally native players while investing in new and existing national partners. I also transformed a 350-person sales team by leveraging performance management tools and instituting change management strategies. Key Achievements:• Restructuring efforts are to generate over $3B in annual revenues while decreasing selling expenditures by 25%. • Ensured predatory online pricing protection by establishing a Minimum Acceptable Pricing (MAP) programVertical Expertise: I have a deep understanding of the 'mattress and Bedding' industry, having successfully navigated its unique challenges and opportunities. -
Vice President Sales | Commercial Strategy | Business Development | New Product LaunchesSamsung Electronics America Jun 2017 - Sep 2018Ridgefield Park, Nj, UsAfter successfully building Samsung’s home appliance market share while serving as Vice President/General Manager at The Home Depot, I became the Vice President of US Sales managing the $4B US Home Appliance business unit. With nine direct reports, over 80 other team members, and 100 3rd party retail execution specialists, we successfully launched two major products and drove the company’s transition to Salesforce.com. Leveraging my eCommerce and digital marketing expertise, we created new channels to drive customer engagement and purchasing. Key Achievements:• Launched Samsung.com online sales platform, leading to an increase in consumer engagement.• Captured the #1 overall market share position by creating deep platform teams to drive digital marketing, in-store execution, and online digital supremacy. -
Vice President | General Manager | Channel Marketing | Share Gain | Strategic PartnershipsSamsung Electronics America Aug 2015 - Jun 2017Ridgefield Park, Nj, UsI oversaw all The Home Depot business aspects, including sales, sales operations, trade marketing, and business center teams. We achieved $300 million in growth in just two years, increasing sales from $650 million to $1 billion and securing Samsung's top market share. Our success was driven by collaborating with The Home Depot marketing team, enhancing operational excellence, reducing returns, improving forecast accuracy, and enhancing retail execution across multiple channels. To reach our objectives, I led a team of twenty. I established the JBP (Joint Business Planning) process and quarterly business reviews with Samsung and The Home Depot senior leaders.Some of my key achievements include:- During challenging times, I implemented communication strategies that increased our market share by 4 points and built consumer confidence, developed trust, and fostered long-term relationships with key account executives. This achievement demonstrated our resilience and strategic thinking.- I also implemented a first-of-its-kind omnichannel content strategy for a successful new product launch, incorporating digital, social media, website, and in-store experiences.
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Executive Vice President Sales | Private Label | New Product Launch | Channel StrategyLighting Science Group Jan 2015 - Aug 2015I successfully developed the relationship between Lighting Science Group and The Home Depot, LSG's top customer and a key focus of our private label efforts. I improved the sales organization's effectiveness by implementing innovative processes for planning, reporting, quota setting, sales process optimization, and training.Although I intended to continue growing new businesses and nurturing long-term customer relationships, I received a compelling offer from Samsung that has turned out to be a career game changer.Key Achievement:- Through a collaborative effort with The Home Depot, we successfully implemented advanced forecasting processes, which led to a substantial 15% improvement in sales forecasting accuracy in less than three months, a testament to the value of our work.Key Customer: The Home DepotVertical: Lighting, Private Label, China SourcingPrivate Equity Backed
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Vice President Sales - Kenmore, Craftsman & Diehard | Global Expansion | Business DevelopmentSears Holdings Corporation Apr 2012 - Jan 2015Chicago, Il, UsI expanded non-competing domestic partnerships and international growth development by establishing global growth strategies to identify local distributors and create language-specific point-of-purchase materials. Under my leadership, my 20-member sales team made significant performance improvements in several key areas, including sales, trade marketing, and customer service. I also led the development of global sales channels for Kenmore, Craftsman, and DieHard brands.Key Achievements:Launching the Craftsman brand at Ace Hardware stores Enabled 100% sales growth in the first three years.- Established a re-launch strategy for the Craftsman industrial brand, including adding new distributors, creating entire retail/industrial catalogs, developing a sales team, and partnering with Grainger. -
Vice President Sales | Channel Growth | Business Development | TransformationFiskars Mar 2007 - Apr 2012Espoo, Uusimaa, FiUnder my leadership, the previously underperforming Garden and Home sales and category management divisions experienced a significant turnaround. Through strategic relationship building with key retailers like The Home Depot and Walmart, we transformed the Home and Garden division, leading it to its first profitable year in 5 years. My sales team also flourished, thanks to the implementation of my multifaceted selling approach, which encompasses fact-based sales, rigorous category management, forecasting accuracy, and customer relationship management.Key Achievements:• Received the 2010 “Global Sales Team of the Year” Award for driving the most growth within the organization.One of my notable achievements was Securing exclusive garden tool and back-to-school business at The Home Depot and Walmart. This business, valued at more than $50 million annually, significantly bolstered our revenues.• Reduced SG&A expenses by 32% and increased year-over-year shipments by 9% after creating an across-the-board sales structure to integrate the Home and Garden sales teams and develop the sales operations and planning group.Channels: Home Center, Hardware, Co-op, Club, Wholesale, Two-Step, eCommerce, Mass, Food, Drug, GroceryVerticals: Lawn and Garden, School Supplies, Crafting, Scissors, CuttingGlobal Organization -
Director Of Sales - Walmart | Revenue Growth | Distribution Expansion | Strategic PartnershipsSpectrum Brands Apr 2004 - Mar 2007Middleton, Wi, UsPartnering with cross-functional teams proved to be one of the keys to my success in overseeing the complete sales function for Rayovac and Remington brands at Walmart. By collaborating with the product development group, I successfully established customized offerings explicitly tailored to its customer base. As a leadership team member, I led a group of 5 direct reports responsible for $250M in annual sales. In this job, I experienced my first turnaround successes, initially with the Remington brand and then with the Rayovac brand. The National Account Managers I hired and trained experienced tremendous success under my leadership and have since enjoyed impressive careers as leaders in their own right. Key Achievements:• Created the most successful personal care category launch in company history, leading the Remington team to create a sustainable/repeatable model for speed-to-shelf within ten days and a launch kit complete with product info and sales tracking. • Received Vendor of the Quarter recognition from Walmart by implementing an innovative personal care product launch.• Leveraged competitive line review process to grow portable lighting and hearing aid businesses by 25%. -
National Account ManagerBlack & Decker Dec 1997 - Apr 2004Towson, Md, UsI was promoted to National Account Manager (NAM) after achieving consistent success at Black & Decker. As NAM, I led sales and category management for all of Walmart's outdoor, home goods, and small appliance product lines. This role provided me with the opportunity to collaborate with internal channel/trade marketing and Walmart, allowing me to develop and utilize crucial professional skills such as building and maintaining relationships, using analysis and category management for actionable insights, delivering presentations, sales execution, forecasting, POS review, and promotional planning.My previous positions included Sales Representative and Territory Manager calling on The Home Depot, Regional Event Marketing Manager for the Black & Decker Brand, Regional Accessory NAM calling on The Home Depot, and District Manager calling on The Home Depot.Key Achievement:• Received the Eagle Award twice, recognizing me as one of the top 1% of all sales and marketing team members during my time at Black & Decker.
Dan Horan, Mba Skills
Consumer Products
Sales Operations
Sales
Pricing
Competitive Analysis
Forecasting
P&l Management
Cross Functional Team Leadership
Market Planning
Merchandising
Customer Insight
Sales Management
Product Development
Key Account Management
Trade Marketing
Shopper Marketing
Wal Mart
Product Marketing
Key Account Development
Retail
P&l Responsibility
Marketing Management
Product Launch
Fmcg
Pricing Strategy
B2b
Market Analysis
Strategy
Sales Presentations
Account Management
Multi Channel Marketing
Marketing Strategy
Management
Strategic Planning
New Business Development
Marketing
Dan Horan, Mba Education Details
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Wisconsin School Of BusinessBusiness Administration - Executive Program -
University Of MiamiMarketing - Management
Frequently Asked Questions about Dan Horan, Mba
What company does Dan Horan, Mba work for?
Dan Horan, Mba works for Petmate
What is Dan Horan, Mba's role at the current company?
Dan Horan, Mba's current role is Chief Commercial Officer.
What is Dan Horan, Mba's email address?
Dan Horan, Mba's email address is dh****@****ail.com
What is Dan Horan, Mba's direct phone number?
Dan Horan, Mba's direct phone number is (800) 726*****
What schools did Dan Horan, Mba attend?
Dan Horan, Mba attended Wisconsin School Of Business, University Of Miami.
What skills is Dan Horan, Mba known for?
Dan Horan, Mba has skills like Consumer Products, Sales Operations, Sales, Pricing, Competitive Analysis, Forecasting, P&l Management, Cross Functional Team Leadership, Market Planning, Merchandising, Customer Insight, Sales Management.
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