Daniel Horton Email & Phone Number

Sydney, New South Wales, Australia

Through an e-commerce focus, I plan and execute multi-media channel strategy for a vast portfolio of clients across a broad spectrum of industries and categories. This included experiencestrategy planning from acquisition strategy into post-acquisition/customer retentionstrategies. Analyse marketing & e-commerce industry trends, insights and consumer behaviour to inform marketing strategy and implement new initiatives.Develop and maintain trustworthy client relationships to effectively manage and grow retainers.Implement a robust test & learn framework to develop & document platform best practices.Mentor junior marketing team members by conducting relevant training sessions; audit client accounts to provide feedback and recommendations to improve performance.Establishing KPI's with forecasted budget and performance. Defining testing andbenchmarking agendas, and identifying areas for optimisation.Defining customer personas, data backed customer journey mapping andidentifying areas of optimisation.Lead strategy discussions with confidence to clients with strong communicationskills discussing performance media, business goals, and strategy with a focuson strategic leadership and driving business growth.Clear and concise internal project briefing and management.

Gold Coast, Queensland, Australia

Online brand and reputation management for SME companies.Plan, lead, and execute media strategy for a portfolio of clients across differentindustries and categories. Lead acquisition strategy and post-acquisition/clientretention strategy. Multi-platform content strategy planning and executing.Data-backed direction with copywriting and advanced creative briefing withexternal teams.Website/landing page build and design management through my external team

Gold Coast, Queensland, Australia

Plan and execute media strategy for a vast portfolio of clients acrossa broad spectrum of industries and categories. This included experiencestrategy planning from acquisition strategy into post-acquisition/client retentionstrategies. Establishing KPI's with forecasted budget and performance. Defining testing andbenchmarking agendas, and identifying areas for optimisation.Defining customer personas, data backed customer journey mapping andidentifying areas of optimisation.Lead strategy discussions with confidence to clients with strong communicationskills discussing performance media, business goals, and strategy with a focuson strategic leadership and driving business growth.Clear and concise internal project briefing and management.Data backed direction with copywriting and advanced creative briefing.Advanced knowledge in a wide range of ad management platforms, integrationsoftware, eDM platforms and CRM management systems. Customer journey mapping, measurement, and optimisation.

Southport

Lead customer acquisition strategy and execution for multi-million dollar,bi-lingual accounts on all major online advertising platforms. Some of the biddingstrategy was managed through the Adobe Media Optimizer (AMO).Planned and executed testing framework for optimisation of landing pageprojects. Planned deep customer insights and intelligence campaigns through heatmaps,recordings, surveys, interviews, and questionnaires.Customer experience planning, mapping, and optimisation through on-siteand EDM communications and promotions. Implemented data-driven customersegmentation for personalized strategy and customer experience.Content strategy creation and management through external Kenyan team for allCupid Media social platforms.

Queensland, Australia

In this role I helped develop a marketing strategy for Oliver Black working closely with designers and marketers. I also had the opportunity to further my knowledge in digital marketing platforms, content creation, market research and some designer tools such as Photoshop.

Gold Coast

Sales and Acquisition Market ResearchNegotiation CRMDesign of marketing and sales brochures