Daniel Horton Email & Phone Number

Sydney, New South Wales, Australia

Through an e-commerce focus, I plan and execute multi-media channel strategy for a vast portfolio of clients across a broad spectrum of industries and categories. This included experiencestrategy planning from acquisition strategy into post-acquisition/customer retentionstrategies. Analyse marketing & e-commerce industry trends, insights and consumer.

Gold Coast, Queensland, Australia

Online brand and reputation management for SME companies.Plan, lead, and execute media strategy for a portfolio of clients across differentindustries and categories. Lead acquisition strategy and post-acquisition/clientretention strategy. Multi-platform content strategy planning and executing.Data-backed direction with copywriting and advanced creative.

Gold Coast, Queensland, Australia

Plan and execute media strategy for a vast portfolio of clients acrossa broad spectrum of industries and categories. This included experiencestrategy planning from acquisition strategy into post-acquisition/client retentionstrategies. Establishing KPI's with forecasted budget and performance. Defining testing andbenchmarking agendas, and identifying areas.

Southport

Lead customer acquisition strategy and execution for multi-million dollar,bi-lingual accounts on all major online advertising platforms. Some of the biddingstrategy was managed through the Adobe Media Optimizer (AMO).Planned and executed testing framework for optimisation of landing pageprojects. Planned deep customer insights and intelligence campaigns.

Queensland, Australia

In this role I helped develop a marketing strategy for Oliver Black working closely with designers and marketers. I also had the opportunity to further my knowledge in digital marketing platforms, content creation, market research and some designer tools such as Photoshop.

Gold Coast

Sales and Acquisition Market ResearchNegotiation CRMDesign of marketing and sales brochures