We help biotech companies turn scientific discovery into commercial success by supporting startups, venture capital firms, and established companies with expert knowledge and flexible resources.My work spans the full commercialization journey, from advising on go-to-market strategies in complex markets to scouting new technologies for investment, resource acquisition, and capability expansion.I develop robust business cases to drive new investments and innovations, lead product and portfolio innovation for sustainable growth, and identify and qualify strategic partners, including suppliers, CMOs, and potential customers. With a focus on impactful commercialization, I advise on marketing mix strategies and craft effective go-to-market plans tailored to each client’s unique needs.For investor engagement, I design compelling pitch decks that resonate with customers and funding partners alike. Additionally, I support organizational design and coach leaders to optimize team motivation and performance, ensuring that each facet of the business is aligned for success in the biotech landscape.

B2B and B2C commercial leadership in biosolutions for human health.Contributions:Led the EMEA sales team, driving growth and achieving key sales objectives across diverse markets.Developed a comprehensive commercial strategy for the EMEA region, aligning with corporate goals and regional market demands.Managed and optimized B2B and B2C business operations, fostering cross-functional collaboration to maximize revenue and customer satisfaction.Designed a restructured sales organization model, enhancing commercial efficiency and supporting sustainable business success.Contributed to the strategic enhancement of the product portfolio, identifying growth opportunities and adapting offerings to meet evolving customer needs.Drove customer engagement initiatives, strengthening client relationships and boosting long-term loyalty and retention.

Human Health biosolutions based on science and consumer understanding.Started the position with Novozymes, which became Novonesis after the merger with Chr. Hansen.Contributions:Developed and executed go-to-market strategies for innovative biosolutions, successfully driving market entry and growth in the health sector.Led the launch of the first commercial B2B products in the gut and brain health space, establishing a pioneering market presence.Collaborated cross-functionally with R&D, marketing, and operations to ensure alignment and seamless product rollouts.Enhanced product-market fit by leveraging consumer insights and competitor analysis, ensuring innovations met market demands and customer expectations.Built strategic partnerships and distribution channels to accelerate market penetration, maximizing reach and brand visibility.Established data-driven decision-making processes and KPI frameworks, using analytics to refine commercial strategies and track launch success.Optimized internal processes to increase operational efficiency, supporting innovation and improving time-to-market for new products.Engaged with customers to build traction for new innovations, fostering interest, early adoption, and valuable feedback for continuous improvement.

Head of Category, Commercial Development at Chr. Hansen Human Health division. Leadership and commercial development within the Infant, Children and Women's health categories.Contributions:Led the category team, driving strategy and alignment to achieve key business goals.Developed and implemented a revised women’s health strategy, resulting in a fourfold revenue increase over two years.Represented Chr. Hansen’s innovations through webinars and public speaking engagements, strengthening brand presence and market interest.Directed the category innovation pipeline from initial concept to successful commercial launch, fostering continuous growth.Contributed to the seamless integration of recent acquisitions, aligning new assets with existing operations and strategy.Collaborated cross-functionally to develop pioneering innovations that met evolving market demands.Enhanced the product portfolio to maximize performance and elevate customer relevance of established technologies.

Driving commercial development within the Infant and Women's Health categories.Contributed to the development and go-to-market strategy for new infant health offerings, expanding product reach and relevance.Played a key role in the due diligence process for two acquisitions, ensuring strategic alignment and value creation.Engaged directly with customers to generate interest and momentum for new technology advancements.Partnered with customers to co-develop product offerings, fostering collaboration and tailored solutions.Worked cross-functionally within the organization to bring innovative technologies to market, driving product launch success.

Driving commercial development within the Infant and Women's Health categories.Contributions:Led in-depth market research and analysis to identify emerging customer needs and trends, informing the development of innovative product concepts.Developed compelling product positioning and value propositions, effectively communicating the unique benefits of new offerings to target audiences.Designed and implemented go-to-market plans that streamlined product launches, reducing time-to-market and ensuring alignment with customer demand.Collaborated with the sales team to develop tools, training, and resources that empowered them to effectively sell new technologies and offerings.Monitored competitive activity to adapt strategies, ensuring offerings remained ahead of industry trends and competitive threats.Developed and tracked key performance indicators (KPIs) to assess the market performance and impact of new products, using insights to guide future innovations.

Head of the MEALS organization in Denmark, member of the Nordic leadership team.Building an organization and growing the business through leadership, commercial development and impactful execution.Contributions:Led the MEALS organization in Denmark, fostering growth through strategic leadership and operational excellence.Built and scaled the MEALS organization, establishing a strong foundation for commercial success in the Danish market.Created and maintained a positive organizational culture, inspiring engagement, collaboration, and high performance.Achieved commercial growth targets through a focus on impactful execution and customer-centered development.Collaborated as an active member of the Nordic leadership team, contributing to regional strategy and alignment across markets.Drove commercial development initiatives, identifying new opportunities to expand market share and strengthen the brand.

Head of the Trade Marketing team.Optimizing sales via consumer insights, analysis and trade marketing paired with thorough sales execution.Contributions:Led the Trade Marketing team, driving strategic initiatives to enhance sales performance and market impact.Revised the trade marketing approach, optimizing for cost-efficiency and maximizing campaign impact.Collaborated cross-functionally with sales, marketing, and product teams to align strategies and achieve unified business goals.Utilized consumer insights and data analysis to inform trade marketing decisions, ensuring targeted and effective campaigns.Played a key role in the successful market launch of new products, supporting entry strategies through optimized trade marketing.Enhanced sales execution by aligning trade marketing efforts closely with consumer demand, driving improved sales outcomes.

Head of the Coffee & Food category team.Developing the Coffee & Food portfolio through analysis, category optimization and launch management.Contributions:Led the Coffee & Food category team, overseeing strategic planning and execution for portfolio growth.Developed and optimized the Coffee & Food portfolio through in-depth market analysis, identifying opportunities for category expansion and improvement.Conducted category optimization initiatives to enhance product positioning and maximize revenue potential.Managed the successful launch of new products within the category, coordinating efforts to ensure seamless market entry.Collaborated with cross-functional teams to align category strategies with broader business objectives, driving consistency and growth.Utilized consumer insights and competitive analysis to refine the product mix, aligning offerings with market demands and consumer preferences.

Developing a wide range of categories through pricing, campaigns, POS optimization and joint product development with suppliers.Contributions:Developed and managed a diverse portfolio of product categories, implementing pricing strategies, promotional campaigns, and product positioning to drive sales growth.Optimized point-of-sale (POS) displays and strategies, enhancing visibility and engagement to maximize in-store sales.Collaborated closely with suppliers on joint product development initiatives, fostering partnerships to introduce tailored offerings that met customer demand.Executed effective pricing models and promotional strategies, balancing profitability with competitive market positioning.Analyzed category performance and consumer trends, using insights to adapt category strategies and capitalize on emerging opportunities.Led category initiatives aimed at improving operational efficiency and enhancing the customer shopping experience.

Category Responsibility for Electronics and Entertainment, Kvickly chainDeveloping category sales through analysis, category optimization and POS optimization.Contributions:Held category responsibility for Electronics and Entertainment within the Kvickly chain, driving category growth and performance.Developed and optimized sales strategies through detailed analysis, ensuring alignment with customer preferences and market trends.Enhanced category performance through targeted category optimization initiatives, improving assortment and profitability.Implemented POS optimization techniques to maximize product visibility and drive impulse purchases in-store.Conducted ongoing market and sales analysis to adjust strategies, ensuring competitiveness and responsiveness to market shifts.Collaborated with key stakeholders to refine category offerings, tailoring selections to meet evolving customer needs.

Head of Retail Development in the Copenhagen area.

Retail development.

Sport Marketing and Product Publicity