Daniel Hui Email & Phone Number

• Formulate content strategy for all customer touchpoints and advertising levers to enhance and deliver on Tyger Auto's branding initiatives to reflect its core values.• Oversee content creation by working in conjunction with various creative teams to ensure the design vision are precise • Engage with potential and current customers to achieve success and retention.• Develop and leverage network of influencers and brand ambassadors to further the brand's reach.Tyger Auto is a North American aftermarket automotive brand which focuses on off-road and outdoor lifestyle accessories. Being a market leader on several product categories, Tyger is a champion on Amazon, eBay and Walmart with a robust B2B distribution network.

Vancouver, Canada Area

Oversaw company's global Amazon portfolio and managed its end-to-end business processes involving sales, marketing, and operations.

Oversaw LTL, TL, Container shipment for direct-to-store & owned-inventory sales programs for retailers such as Walmart, Amazon.com, K-Mart, Sears Canada. Coordinated with new 3PL partners to establish and enforced expectations to execute sales programs.Planned Direct Import shipments for Amazon.com.Organized domestic and cross-border internal inventory transfers in conjunction with transportation providers to optimize inventory levels between facilities.

Overhauled storkcraft.com with a refreshed design and an optimized UX. Implemented a new and simple CMS to enable easy in-house updates. Incorporated the expanded Stork Craft family of brands to align with its current digital marketing needs.Strategized to boost social media presence and advertised promotions on Facebook, Pinterest, and Instagram. Monitored Facebook Insight and Google Analytics to identify market trends. Coordinated with retailers to establish digital marketing calendar.Maintained product data and executed product set ups for sales programs such as Walmart.com, Amazon.com, Babiesrus.com, Wayfair.com etc. to ensure on-time product launches.

Developed and orchestrated B2B eCommerce operations for leading sales program including Walmart.com, Amazon.com, Babiesrus.com, Wayfair.com etc.. Monitored and executed order lifecycle and inventory feeds through effective use of EDI transactions such as 850, 856, 810, and 846 to help establish Stork Craft as the leader of baby furniture distributor in the eCommerce world.