. Customize Brightspace courses, ensuring student success with a suitable pace for the weekly schedule. Maintain communication with students from enrollment to completion of the certificate (welcome, orientation session, weekly office hours, monthly live sessions, reminders, milestones). Grade projects and provide meaningful feedback to students

. Lead the strategy for the growth and optimization of the technology stack used in marketing operations for the Online MS programs (Salesforce, Act-on, Accredible, Formstack, Slate, GotoWebinar, Zoom, Rebrandly, Coursera, LinkedIn, Twilio, Timetrade, WordPress, Google Analytics/TM). Provide training and support to enable all activities surrounding the marketing and enrollment operations. Fine tune data collection to nurture prospective students for optimal functionality, system performance, and yield across all communication channels (Email, Phone, SMS, Live Chat). Support the scheduling and production of online and onsite events for the B2C channel and corporate clients. Enable analytics and insight access for the Marketing funnel stakeholders (Salesforce reports and dashboards, Tableau, Act-on Data Studio, Google Data Studio)

. Plan and implement the marketing automation for the online graduate student leads acquiring process - Act-on and Salesforce.com connection set-up and administration for 10 users and 50k leads. Provide support to the marketing activities for gathering new and nurturing existing leads - webinar administration and live online-streaming events promotion and production. Identify, evaluate and implement novel services for the online students community - new students orientation website project management

. Helped with the incorporation, establishment and grow of 2 independent businesses: a food and beverages franchise, and a real estate service advisory office. Performed optimization on the operations of the businesses with a data-centric approach. Improved their throughput by achieving better customer relationships, yielding higher revenue per ticket and incremental repeat purchase

. Managed the implementation of the Salesforce.com platform and the program Atendimento Premium in the dealers network - 30 branches, US$3M budget. Co-administered the Chevrolet technical training program with a 3rd party provider - over 1,5k technicians. Lead one analyst in the development of business cases for other initiatives - Fleets Excellence and ACDelco Service Centers

. Controlled the district’s parts & accessories wholesale quota - US$18M per year. Performed follow up for the execution of the dealers aftersales marketing budget - US$400k per year. Assessed and growth the market coverage expansion of dealers within the district - 5 new site openings

. Managed the Customer Care Level based on CSI and Retention indexes . Approved warranty claims over US$3k. Assessed the dealer workshops capacity

. Supported the release of SAP GWM (Global Warranty Management) for Argentina, Chile, Colombia, Ecuador and Venezuela. Processed warranty transactions. Consolidated the service department business intelligence database