Manager, Marketing Automation
CurrentOwner of the marketing automation platform and all marketing technology integrated into it. Identify, plan, and deploy initiatives to mature technology adoption, onboard new technology, and perform routine system and database maintenance.Develop responsive and engaging email marketing campaigns and automated programs for all customer lifecycle stages leveraging industry best practices.Responsible for creating target list segmentation, forms, landing pages, automation processes, report email performance, A/B testing, and campaign optimization.Advise project managers and leadership teams on decisions as the subject matter expert of marketing automation.