• Direct business and product development, marketing, and sales efforts for The CORE Group, a division of Vanguard Pharma. • Grew division’s annual sales from $500K to $27M (a 5300% increase).• Retained 96+% of customers. Identified ideal customers through data analysis, industry insights, and market intelligence. Successfully upsold existing clients on additional programs or services, increasing value of retained accounts. • Since FY2018, created and rolled out 40+ unique products and services. Developed and tested products; determined commercial feasibility; elicited feedback from end users; oversaw each product’s lifecycle; and owned the creative, legal, marketing, sales, and operations functions. • Grew sales of in-office genetic pathogen lab testing program by 300+%. Pivoted product to target urology and podiatry practices; vetted multiple suppliers; and pitched and closed key practices. • Launched take-home deep vein thrombosis (DVT) prevention device. Pivoted product to target workers’ compensation and personal injury protection (PIP) cases. Closed high-volume clients, increasing annual units sold by 1200%. • During the COVID-19 pandemic, created My PPE Pal™ to supply critical PPE for hospitals, government agencies, and medical practices. Rapidly scaled My PPE Pal™ from $0 to $20M within 1 year. Built an omni-channel marketing strategy that captured a diverse clientele. Secured high-profile clients, including Mount Sinai, Stonybrook Medicine, and UMass Amherst. • Insourced our technical capabilities, which expanded our product profit margins by 16%. Personally set up and validated in-office genetic pathogen lab testing, a high-complexity testing system, at 20 CLIA-accredited laboratories. Spent 100+ days setting up, testing, and validating equipment; establishing compliant workflows; troubleshooting and resolving lab-specific issues; and training and qualifying doctors, technicians, and staff.

• Successfully conceptualized, deployed, marketed, and sold a CRM platform tailored to the pharmaceutical industry. Generated 75% profit margins by deploying a solution that costs significantly less to operate; passed some savings on to customers, reducing clients’ software costs by 23%.• Defined and gathered software’s business requirements and functional specifications. Oversaw and directed software’s initial build and ongoing development. Audited and validated the software’s architecture, accuracy, efficiency, and internal logic. Conducted quality assurance (QA) and user acceptance testing (UAT). Added new functionalities to grow software’s value and expand its capabilities.• Implemented company-wide IT solutions within a highly regulated industry. Configured and deployed laptops, mobile tablets and cell phones to contract sales representatives. Trained end users, helping IT make sense to non-IT people. • Increased efficiency of vehicle routing and territory management by 98%.• Saved 32% by switching online backup providers.• Migrated company to a new e-mail system and oversaw corporate websites.

• Promoted to serve as managing editor of The Produce News, which has covered the global fresh produce industry since 1897.• Overtook our key competitor, securing the #1 market share within the produce industry. Grew subscribers by 20+%. • Launched a daily e-newsletter, which enhanced customer value, added advertising sales opportunities, and diversified our revenue stream. Quickly grew subscriber list to 55K daily subscribers; this outpaced our key competitor’s daily distribution by 100x. • Increased overall advertising sales by 20+%. Grew my territory’s advertising revenue by 400%.• Added digital ads. Helped clients save 55% in cost per marketing exposure, while simultaneously reaching a larger audience.• Led art direction, editorial calendar, editorial content, final editing, page 1 layout, production, and quality control. • Managed team of 15-20 writers and editors. Assigned stories; approved angles; edited content; mentored junior staff; and hired and trained new employees. • Conceived and implemented new editorial features, including “Generation Next,” which spotlights young produce leaders. (This remains one of the publication’s most popular features.) • Cultivated relationships with key industry leaders, and personally authored significant volumes of weekly content.• Redesigned the newspaper's website.

• Created, wrote, and produced a magazine-style 6-minute news story for Access New Jersey, which aired in 222.5K+ homes. Conducted live, on-camera interviews with local newsmakers. Led segment’s camera work, soundboard, and post-production editing. (The Access New Jersey series received the 2001 Professional Magazine Format Award from the International Conference of the Alliance for Community Media.) • Mastered complex technical systems that run an original material-producing broadcaster.• Operated cameras during live broadcasts.