Manager Of Demand Gen & Content Strategy
CurrentContent Team Management: Continue to manage a team of four content strategists, setting both team and personal goals. These include identifying and hiring team members, driving and providing direction on content development and performance, topic assignment based on business priorities, and individual goal setting and reviews.Content Team Education and Development: Training the team on new content strategy skills and focusing them on the new directions and opportunities being taken on by the organization and the various marketing teams.Digital Site Strategy: Evaluate and lead changes to all CDW associated websites, identifying key goals and setting tasks and responsibilities across multiple teams.Lead Generation Strategy Creation and Execution: Develop a new lead generation strategy for all on domain activities by coordinating landing pages, collateral, publication, promotion, and performance measurement. Provide feedback and guidance to key stakeholders and teams on successes and areas of opportunity, further refining and improving the process.Expand and Enhance the Customer Journey: Evaluate current gaps and opportunities in the on domain customer journey and, in correlation with the newly developed lead generation strategy, create a more engaging and expansive journey.SEO Strategy: Partner with the SEO team to develop and execute on a new SEO strategy to improve traffic and yield better engagement. Cross-Team Collaboration: Identify and build relationships with members on teams that support content initiatives, as well as benefit from the content my team produces. Maintain relationships to continuously identify new and innovative collaboration opportunities. Analytics: Work with Adobe Analytics to build performance tracking dashboards for team reviews, as well as using the data collected to identify new content opportunities, address content gaps, evaluate and enhance low performing content, and replicate high performing content types.