As a one-man crew, I have held the sole responsibility of creating videos from ideation and scriptwriting to the capture of footage and audio in the field and, lastly, to the editing room and delivery of finalized content.My experience creating videos has given me exposure to marketing techniques and practices and has taught me the intentionality behind capturing the attention of targeted audiences and communicating clearly to them in the hopes that they fulfill a certain call-to-action. I understand the power of video in the marketing industry, as visual media is able to emotionally connect and build trust with audiences in ways that other media forms cannot.