Comercio minorista especializado en la venta de quesos artesanales y productos complementarios tales como sandwiches y tablas. Hacemos convenios corporativos y servicio de catering para empresas y personas naturales

As a consultant I have collaborated with numerous companies, predominantly within the food industry, providing guidance on the holistic management of their enterprises with a specific emphasis on commercial operations and marketing. Leveraging my extensive network, I have successfully facilitated the generation of new business opportunities for my clients. This achievement is manifest in the substantial growth of their sales, ranging from 10% to 90% compared to their pre-engagement figures. Furthermore, we have enhanced the profit margins of the majority of my clients by implementing processes that foster operational efficiency. This has been accomplished though the formulation of effective pricing and promotion strategies, along with the strategic expansion into new sales channels.

As the commercial manager of the company, I am responsible for the commercial management of the group's brands as well as the distribution company (Former Regional Food). I have to lead a work team of 7 people distributed in traditional, retail and corporate channels, in addition I am given the responsibility of creating and implementing the commercial/mkt strategy of the company (includes e-commerce channel)I was able to increase distribution margins and reduce costs by an average of 2.5% through good negotiations with suppliers. I was also able to increase the coverage of the group's own brands (The Live Green Co, Gibit, Aztlan) with a commercial agreement with a distributor in Temuco, which allowed the inclusion of company products in regional supermarkets which reports additional monthly sales of 30 mm net . In the distributor, more than 60 brands are managed, among which are: Wild Foods, Ama, Tika, Perfect Choice and Puyehue, to mention a few, which are positioned as FMCG brands in the traditional channel.

As Chief Commercial Officer of LoGo (Logistica Gourmet) I had to lead a team of 6 people who worked as salespeople for the traditional channel, retail, and customer service. I had the responsibility of creating, implementing and executing new commercial strategies, improving commercial conditions with national and international suppliers, as well as being responsible for the supply of the warehouse, looking for new brands as well as expanding the coverage of the brands that the company represents in Chile.I managed to improve payment terms and prices, generating better cash flow management, as well as increasing the gross margin by approximately 5%. Together with KAM retail, we achieved the inclusion of 2 new brands (Bettr and Nakd) and 7 different SKU's in the large supermarket chains (Unimarc, Walmart and Jumbo). With the methodology implemented to buy, I was able to reduce stock breaks by approx. 20%, managing to increase the FR at a rate of approx. 90%.

National coordinator of the United Nations Development Program (UNDP). Responsible of administration of the annual budget of the program, contract management with external adivisors and institutions, create management reports to report on the use of UNDP funds and elaboration of new UNDP agreement 2019 - 2022. I was responsible of the search and management of terrains for the execution of the ministry's programs as well as managing the acquisition of terrains in conjunction with the Technical Division (DITEC) of MINVU.

Responsible of the creation, implementation and development of the business.Commercial and Marketing strategies: 150K USD annual sales, 30K Instagram followers, 1.200 customers subscribed to the loyalty programSupply Chain and Operations: Negotiation of terms and conditions with suppliers, inventory control, general operation of the business Finance and Administration: Payroll, Shift allocation of staff, invoice and taxes payments.

Responsible for the Yamaha music division (musical instruments and professional audio equipment). In charge of the creation and implementation of new commercial strategies to expand / increase sales in the different sales channels of the division, achieving to increase sales by 15% YTD. Responsible of marketing activations according to the needs of each sales channel. Responsible for maintaining a healthy inventory and a high level of turnover. Responsible for the opening of a new Yamaha store achieving 500K USD of sales during the first year of operation.

Postgraduate studies at the prestigious IE Business School in Madrid

In charge of all sales of the retail channel, which represent 8% of the company's total sales. Team leader for a sales team of 15 sales people. In charge of creating and implementing Trade Marketing promotions. Responsible for the negotiation of terms and conditions with big retailers as well as the POS within the stores. Sales of 1.5 million dollars per year are achieved and 8 new points of sale are opened.

Responsible for negotiating terms and conditions as well as commercial agreements with suppliers. In charge of creating, developing and implementing its own brand of nails, generating sales of 8MM USD / year. Responsible for analyzing the national and international market in order to ensure fair prices to our clients. Responsible of seeking for new suppliers and products, managing to incorporate 4 new brands to the portfolio