Director Of Marketing
Shenzhen, Guangdong, China
Lead marketing and marcom activities, and leading a creative team, reporting to the COO of the AAC Technologies (a $3B revenue company).Developed branding strategies for new technologies and solutions, focusing on optics but also involving acoustics. I conducted some partner collaboration, most notably with DXOMARK.Organized and lead all activities for tradeshows, both domestic and overseas, including Mobile World Congress (MWC) in Barcelona and Shanghai, CES in Las Vegas, Smart China Expo in Chongqing and China International Import Expo (CIIE) in Shanghai etc. Lead event companies through initial pitches, stand and exhibit design, graphics as well as on-site construction, set-up and quality control. I negotiated and organized sponsorships of IEEE and ISEAT events.AAC also held yearly events for our customers, where I lead design, logistics and ran the event on the day, ensuring a smooth customer experiences and directing the live event in terms of speakers, visuals, sound and lighting. I was also a keynote opening speaker at a couple of events. I lead our presence at customer events, such as Xiaomi Supplier Day.I lead the design of multiple showrooms, creating initial concepts for agencies, conducted design and construction drawing reviews and supervised construction. I worked set-up with my team and designed multimedia. I also lead the marketing effort for opening of our office in Tampere, Finland.Video and motion graphics was also brought into AAC, where I created storyboards, wrote scripts, directed both the animation studio and live shoots, and guided editing, colour grading and subtitling. I thoroughly enjoy video creation and created segments for a Xiaomi product launch as well as corporate and product specific videos. I also worked with freelancers for specific projects.