Hey LinkedIn - Welcome! I graduated from James Madison University in 2020 with a B.B.A. in Marketing and a concentration in Digital Media.After graduating, I immersed myself into the digital marketing landscape, where I developed an advanced proficiency in PPC best practices, particularly within Google Ads. My expertise spans the full campaign lifecycle—from conducting in-depth keyword research to crafting and implementing high-performing strategies, and constantly optimizing based on analytical insights. I excel at translating complex Google Ads metrics into clear, actionable insights for clients, whether in person or on calls!Beyond Google Ads, I am well-versed in Microsoft Office and Google Workspace, particularly Google Sheets (I love a spreadsheet). I also have advanced knowledge of platforms like CallRail, Google Analytics 4, and Google Tag Manager. I am able to adapt seamlessly from client-facing roles to analytical and strategic planning, all while meeting tight deadlines and managing both short-term objectives and long-term initiatives. My curiosity and proactive mindset drive me to continually enhance my skills and never stop learning!Additionally, I have intermediate experience with Paid Social strategies, as well as knowledge of other digital marketing strategies, including SEO and Programmatic. I am skilled in editing and proofreading in order to ensure the highest quality in all deliverables, and I am always seeking to expand my expertise and stay ahead in the rapidly evolving digital landscape.I am currently the Sr. Digital Account Manager at Spark Solutions, a digital marketing agency in RVA that specializes in Google Ads and SEO. We focus on a client-centered approach, maintaining regular communication, reporting, and driving real, tangible results for both our local and national clients!I love meeting new people and sharing PPC wisdom, so let's connect!