As the Executive Director of deluxewords, I lead a team of talented editors, linguists, writers, and cultural analysts who provide strategic and crisis communications services to the luxury industry's most important brands. With over 14 years of experience in this field, I have managed PR and content creation projects for high-end consumer facing companies in China, South Korea, Europe, and the United States, delivering nuanced and effective messages that resonate with Asian and global audiences.I also advise globally renowned enterprises on how to build purpose and impact through sustainability, diversity, inclusion, and community outreach initiatives. My company encourages me to pursue my passion for learning and creativity, and I have recently completed an MA in Creative Writing and five years of training in psychotherapy and psychoanalysis. I believe these skills help me to better understand and connect with the emotions and processes of creatives and consumers in the luxury space. Based in Shanghai and Paris, I welcome opportunities to collaborate with luxury, fashion, and beauty brands who are looking for guidance on communications in China, or who need English language editing. I am also happy to share my strategic insights on luxury retailing and cultural trends with executives who want to make their brands more relevant, cool, and culturally connected.
Listed skills include Investigative Reporting, Editing, Fashion, Editorial, and 46 others.