Head Of Global Marketing
London, United Kingdom
Head of Global Marketing employed to create, launch and grow TIDAL music streaming brand in 2014, 5 months later was bought by JAY-Z for $56m and relaunched at the beginning of 2015. As TIDALs Head of Global Marketing, Daniel was responsible for overseeing TIDAL's marketing strategy, responsible for driving brand awareness and subscribers across all ATL and BTL platforms. Managing all external media and creative agencies whilst developing the internal TIDAL marketing team.Leading the creation of the TIDAL brand and original new brand launch in UK and US (6 months later relaunched with it's new Artist Owners). Then overseeing TIDAL's marketing and brand strategy, responsible for driving brand awareness and subscribers across all ATL and BTL platforms. Managing all external media and creative agencies whilst developing the internal TIDAL marketing team.About TIDALTIDAL is a High Fidelity music streaming service with HD video content, curated editorial, and owned by a collection of the world's biggest artist led by JAY Z, with HQ located in Oslo, Norway. The service launched in the US and UK in 2014, and is now present in over 40 markets.The founding TIDAL artists are Alicia Keys, Arcade Fire (Win Butler and Regine Chassagne), Beyonce, Calvin Harris, Chris Martin, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole, Kanye West, Lil Wayne, Madonna, Nicki Minaj, Rihanna, Shawn “JAY Z” Carter and Usher. For further information, visit http://tidal.com