Scouting, negotiation and ownership of strategic partnerships for the Americas

Drive strategies across all sales channels, ensuring clear direction and unified voice for ecommerce, tele-sales, retail and franchisees. • Ensure the development of effective and efficient sales processes and the orchestration of solid ecosystems to support consumer engagement, manage segmentation, and deliver excellent customer service. • Coach, mentor, and support four direct reports and 20 indirect; travel to market centers in the Caribbean and Latin America providing onsite guidance.

 Created and implemented end-to-end organization-wide marketing and revenue generation campaigns, successfully and consistently exceeding $200 million dollars per year in revenue targets. Responsible for profit and loss, budgeting, and strategic deployment of $50 million-dollar marketing budget across 21 countries, ensuring consistent customer value propositions, new customer acquisition, customer engagement & customer retention. Leading a company wide retail transformation project, with strategic partnerships to drive customer experience & education via the retail channel. Innovating via customer journeys and interactions in a omni channel presence. As well as through third party local partners. Built sales channel initiatives from the ground up, leading expansion efforts and ensuring that new market penetrations were grounded in the cultural context of the country and region

Served as head of marketing tasked with maximizing subscriber and revenue growth with a primary focus on optimizing customer experience, operations, and product promotions across 17 markets in Latin America and the Caribbean. • Oversaw the planning and execution of all marketing functions including events, content development, email campaigns, organic / social, and paid media performance marketing. Notable Accomplishments: • Drove continuous process improvements throughout the customer lifecycle resulting in improved efficiencies, reduced costs, and higher levels of customer satisfaction. o Authored the strategy for base management customer value proposition for 10 markets, reduced churn by 15% within the first 90 days. o Oversaw the successful launch of a new product catalogue; increased overall revenue by 8% among existing and former client base.• Improved internal and external communications, developed marketing and brand messaging content that were clear and on target, including training materials, product catalogs and presentations. • Architected the corporate marketing budget strategy, restructuring, and alignment for all markets with a focus on opportunity vs. landscape strategy. o Developed Customer Onboarding Program for omni channel usage- based on customer base & churn reduction. o Created an End-to-End customer journey for retail channel (60% sales) across the LATAM region.

Developed comprehensive end-to-end marketing strategies for the retail channel, focused on elevating the customer experience versus transactional relationships. New strategy helped improve in-store productivity, omni channel experience and overall sales. Notable Accomplishments: • Improved corporate engagement by remodeling the overall design and feel of customer journey, from end-to-end, including in-store and digital platforms across a wide retail footprint. o Achieved a 5% YOY revenue growth and reduced costs by 6% across 11 markets. o Elevated customer engagement, developed learning & development program for customers that focused on customer empowerment. o Authored a targeted retail marketing calendar strategy that leveraged seasonality & local activities enabling strategic up-sell and cross selling opportunities.

 Developed and implemented market penetration strategy for new dealer options and own store sales structures, increasing revenue by 29% year over year and driving 75% sales growth year-over-year. Oversaw product lifecycles and product management for e-commerce platform, deploying 8 new products with 45% market penetration in the first year. Developed strategic partnerships with banking sector to drive new customer journey and ensure channel optimization.

 Manage strategic partnership with Wal-Mart to drive category development Drive category product strategy in POS to drive up-tier initiatives Responsible for P&L for the account