As part of the senior leadership team delivering digital advertising activations for the world’s biggest brands, I led an in-house team of 12 digital marketing and social media specialists in London, New York, and Tokyo, responsible for delivering industry-leading performance and the highest levels of client service on commercially funded content marketing projects. Additionally, my role was to continually advance the FT’s performance marketing capabilities and drive digital transformation to grow advertising revenues.Key achievements at the Financial Times:- Part of the senior leadership team for commercial content that has grown revenues 400% in six years, including a 50% year-on-year increase in 2021- Built the Performance Marketing team from two individuals based in London in 2014, to a global team of 12 industry-leading marketing and paid media specialists across three continents. This included restructuring the team to ensure a clear focus on marketing strategy and paid media delivery.- Grown professionally from the position of Marketing Executive to Marketing Director in under eight years.My responsibilities included:- Own the global strategy for performance marketing at the Financial Times, fostering a culture of innovation, optimisation and excellence to achieve the very best results and client service for our partners.- Oversee the delivery of 250+ branded content campaigns per year for some of the world’s biggest brands. This includes implementing a first-class acquisition strategy across all digital channels, including display advertising, PPC, paid social media, email, affiliates and SEO.- Drive the consistent evolution of digital marketing capabilities through the implementation of new ad technology, marketing automation and the ways we utilised our data.- Lead and mentor an in-house marketing and paid social media team responsible for a multi-million pound marketing budget.

Endpoint work across the complete spectrum of brand change, helping organisations realise their brand potential by transforming 2D brand identity and guidelines into something 3D that people can see, touch and experience.Responsibilities:-• Part of the Business Development team creating tailored multi-channel marketing campaigns, developing strategic marketing plans and generating new business leads• Write the company’s annual marketing plan and manage the programme, timeline and budget• Project managed the redesign of the company’s website(s) and other key company programmes• Write and design company credentials, new business proposals and pitch presentations• Identify new business opportunities and design and write direct marketing campaigns to target them• Manage the content of the website (Word Press) and all online activity; SEO, AdWords and Google Analytics• Control all social media activity; Twitter, LinkedIn and Google+• Write editorial pieces, news articles and case studies for the website and other external publications• Provide support to Endpoint’s teams in Dubai and Doha

Founded in 1999 The Concept Farm combines an award winning ad agency, production house and entertainment development group with complete digital marketing capabilities.Responsibilities:-• Worked alongside the account executives on the multi-million dollar Bank of New York Mellon account• Analysis and management of campaigns, creating subsequent reports for the Accounts team. • Managed the day-to-day relationships with the client and design agencies• Office Manager responsibilities including simplifying office processes, ordering supplies, preparing for meetings and the management of a central calendar for the entire agency• Served as a production assistant on client video and photo shoots