Global Performance Marketing Director
As part of the senior leadership team delivering digital advertising activations for the world’s biggest brands, I led an in-house team of 12 digital marketing and social media specialists in London, New York, and Tokyo, responsible for delivering industry-leading performance and the highest levels of client service on commercially funded content marketing projects. Additionally, my role was to continually advance the FT’s performance marketing capabilities and drive digital transformation to grow advertising revenues.Key achievements at the Financial Times:- Part of the senior leadership team for commercial content that has grown revenues 400% in six years, including a 50% year-on-year increase in 2021- Built the Performance Marketing team from two individuals based in London in 2014, to a global team of 12 industry-leading marketing and paid media specialists across three continents. This included restructuring the team to ensure a clear focus on marketing strategy and paid media delivery.- Grown professionally from the position of Marketing Executive to Marketing Director in under eight years.My responsibilities included:- Own the global strategy for performance marketing at the Financial Times, fostering a culture of innovation, optimisation and excellence to achieve the very best results and client service for our partners.- Oversee the delivery of 250+ branded content campaigns per year for some of the world’s biggest brands. This includes implementing a first-class acquisition strategy across all digital channels, including display advertising, PPC, paid social media, email, affiliates and SEO.- Drive the consistent evolution of digital marketing capabilities through the implementation of new ad technology, marketing automation and the ways we utilised our data.- Lead and mentor an in-house marketing and paid social media team responsible for a multi-million pound marketing budget.
