Field Sales Manager
Carlstadt, Nj
- Managed 27 top sales reps for all of northern and central New Jersey while increasing overall sales volume.- Managed all aspects of wine, liquor and beer sales, merchandising, and customer service, to assigned on and off-premise accounts in all central northern NJ counties with the intent to develop and promote company priorities.- Managed the overall assigned strategic account coverage, managed multiple key customer relationships with assigned accounts, drove sales volume and market share growth on an annual basis, and increased the distribution of exclusive products through implementation of sustainable long term account development strategies.- Coordinated the merchandising of assigned accounts with key supplier monthly display and sales programming, while increasing the volume and distribution of divisional exclusives, and the market share of non-exclusive brands through floor, shelf, well, and cold-box management.- Developed key supplier relationships to create support, resources, and materials for key accounts to implement brand based staff training, promotions, brand education seminars, WBTG programs, wine lists, drink menus, food pairing menus, stockroom, back bar, and well management and liaison with multiple promotional companies to manage the execution of on-premise promotional events.- Managed assigned account relationships with suppliers, sales management, customer service, credit compliance, POS, and shipping; expanded account base for the development of exclusive brands through new account canvassing and exclusive brand introduction and education.