Daniel Marshall Email & Phone Number

Florida

Florida

• Developed and managed multi-channel marketing plan resulting in a record-setting 10% increase in year over year same-store sales.
• Directed the budget allocation, strategic direction and creative execution of digital advertising, including: PPC -paid search (Google Adwords), display advertising- GDN (Google Display Network), social media.
• Directed the budget allocation, strategic direction and creative execution of traditional advertising, including TV, newspaper, direct mail and catalog, out of home (Billboard), sports partnerships (NFL, MLS, MLB, NBA).
• Used key performance indicators, tracking tools and market research to provide reporting, forecasts, competitive analysis, campaign results and, consumer trends.
• Managed corporate partnerships, sponsorships and various agency/vendor relationships.
• Used a data-driven approach to identify and speak to customers along each stage of the customer journey (acquisition, retention, and reactivation) leading to a year over year increase in overall brand awareness (+5%).

Tamarac, Florida

• Managed the digital marketing budget, budget allocation and all aspects of digital marketing campaigns to generate web traffic and shopper site entry.
• Through a targeted and optimized use of SEO/SEM/PPC, mobile, display, YouTube advertising, City Furniture saw a +20% increase in web traffic and ecommerce sales growth.
• Worked closely with Marketing and Creative teams to establish and implement a new operational processes to support daily emails and trigger email program.
• Worked with agency and digital team to establish digital marketing KPI’s and performance reporting for all programs.
• Promoted from Sr Digital Marketing Manager to Director of Marketing in September 2017.

Miami/Fort Lauderdale Area

• Developed, evaluated, and executed the direct marketing techniques for omni-channel retailers, online retailers, and catalogers.
• Designed and implemented marketing efforts aimed at customer acquisition, retention, and reactivation, using both online and offline channels. Efforts included long range strategic planning, market analysis, sales.
• Drove an increase in customer acquisition by streamlining prospecting segmentation and adding additional marketing touch points during the catalog in-home with Facebook audiences.
• Developed multi-level attribution reporting that incorporated direct mail, email, and other digital data points.
• Designed successful multi-channel acquisition strategy which varied the channel (and cost per acquisition) based on the prospect profile.

Delray Beach, FL

• Directed the planning, web analytics, execution and optimization of advertising campaigns, and marketing efforts across multiple channels.
• Strong emphasis on statistical analysis, CRM, customer lifetime value (LTV), lead generation and data mining.
• Created and executed an omni-channel strategy, including: email, digital advertising, direct mail, mobile, print, co-branding, and retail.
• Developed annual sales and expense planning, campaign reporting, analytics, consumer research and promotional analysis.
• Managed both internal and external teams in creating marketing materials, executing campaign efforts, implementing, and maintaining brand standards.
• Led Levenger's transition from a catalog/direct mail centric brand to more digitally focused.

Boca Raton, Florida

Sunrise, Florida

• Planned, executed and analyzed multi-channel marketing efforts for the HR Direct title.
• Marketing efforts included direct mail (catalog and feature mailings), digital marketing (search engine optimization, paid search), broadcast fax, and telemarketing.
• Performed strategic planning, competitive analysis, product conception and targeted romotions.
• Worked closely with telemarketing team to ensure brand tone was consistent throughout customer experience.
• Led HR Direct’s entry into e-commerce by launching online marketing efforts; PPC, SEO, email marketing, and analytics based site optimization.
• Managed the team that executes PR and marketing events including sports sponsorship, in store events, and philanthropic efforts.

Sunrise, Florida

Bs, Business Administration

Ms, Sports Administration