• Developed and managed multi-channel marketing plan resulting in a record-setting 10% increase in year over year same-store sales. • Directed the budget allocation, strategic direction and creative execution of digital advertising, including: PPC -paid search (Google Adwords), display advertising- GDN (Google Display Network), social media advertising both organic and paid (Facebook, Pinterest, Instagram) and OLV-online video (YouTube) advertising, leading to a year over year growth in 2018 web traffic +30%. • Directed the budget allocation, strategic direction and creative execution of traditional advertising, including TV, newspaper, direct mail and catalog, out of home (Billboard), sports partnerships (NFL, MLS, MLB, NBA) leading to a 1.5% increase in same-store traffic• Used key performance indicators, tracking tools and market research to provide reporting, forecasts, competitive analysis, campaign results and, consumer trends. • Managed corporate partnerships, sponsorships and various agency/vendor relationships.• Used a data-driven approach to identify and speak to customers along each stage of the customer journey (acquisition, retention, and reactivation) leading to a year over year increase in overall brand awareness (+5%).• Managed Marketing Team including Advertising Business Office, Photography & Production Team and Creative & Project Planning Team.

Managed the digital marketing budget, budget allocation and all aspects of digital marketing campaigns to generate web traffic and shopper site entry.• Through a targeted and optimized use of SEO/SEM/PPC, mobile, display, YouTube advertising, City Furniture saw a +20% increase in web traffic and ecommerce sales growth.• Worked closely with Marketing and Creative teams to establish and implement a new operational processes to support daily emails and trigger email program.• Worked with agency and digital team to establish digital marketing KPI’s and performance reporting for all programs.• Promoted from Sr Digital Marketing Manager to Director of Marketing in September 2017.

• Developed, evaluated, and executed the direct marketing techniques for omni-channel retailers, online retailers, and catalogers.• Designed and implemented marketing efforts aimed at customer acquisition, retention, and reactivation, using both online and offline channels. Efforts included long range strategic planning, market analysis, sales forecasting, circulation planning and execution, and customer file segmentation.• Drove an increase in customer acquisition by streamlining prospecting segmentation and adding additional marketing touch points during the catalog in-home with Facebook audiences.• Developed multi-level attribution reporting that incorporated direct mail, email, and other digital data points.• Designed successful multi-channel acquisition strategy which varied the channel (and cost per acquisition) based on the prospect profile.

Directed the planning, web analytics, execution and optimization of advertising campaigns, and marketing efforts across multiple channels.• Strong emphasis on statistical analysis, CRM, customer lifetime value (LTV), lead generation and data mining.• Created and executed an omni-channel strategy, including: email, digital advertising, direct mail, mobile, print, co-branding, and retail.• Developed annual sales and expense planning, campaign reporting, analytics, consumer research and promotional analysis.• Managed both internal and external teams in creating marketing materials, executing campaign efforts, implementing, and maintaining brand standards.• Led Levenger's transition from a catalog/direct mail centric brand to more digitally focused.• Produced a 15% lift in email response by applying advanced segmentation, increased personalization and testing. Tests include: subject lines, triggered emails, creative content, geo-targeting, and contact frequency.• Produced a 30% increase in Paid Search ROI (Return On Investment) through the use of a targeted keyword plan focused on brand terms and heavily reduced the emphasis on non-brand campaigns lowering the overall cost-per-acquisition. • Implemented Levenger’s first affiliate program, which upon maturity accounted for 10% of total sales.

• Planned, executed and analyzed multi-channel marketing efforts for the HR Direct title.• Marketing efforts included direct mail (catalog and feature mailings), digital marketing (search engine optimization, paid search), broadcast fax, and telemarketing.• Performed strategic planning, competitive analysis, product conception and targeted romotions.• Worked closely with telemarketing team to ensure brand tone was consistent throughout customer experience. • Led HR Direct’s entry into e-commerce by launching online marketing efforts; PPC, SEO, email marketing, and analytics based site optimization.• Managed the team that executes PR and marketing events including sports sponsorship, in store events, and philanthropic efforts.• As a team leader, managed hiring and guidance for new associates.• Fueled an overall sales growth of 10% in the first year by developing a multi-channel contact and offer strategy which emphasized top performing customers.• Developed new branding direction for HR Direct using a different creative tone, evolving product mix, varied pricing strategy, and newly defined target customer.• Created new customer Life Time Value (LTV) reporting, used to determine correct levels of customer acquisition expenditure.• Increased new customer acquisition by 20% using a combination of targeted response lists and co-op databases in catalog prospect mailings.• Recipient of company’s “Core Values Award” in 2007.