Daniel Sheridan Email & Phone Number

Boston, Massachusetts, Us

Developed the corporate strategy for an Australian energy company- Oriented strategy around scenarios for the future energy sector & implications for decision-making - Led market & competitor analysis to inform portfolio decisions - Led financial modelling of strategic initiatives to support the new strategy- Developed model to project energy market and asset earnings to 2050 Transformed the operating model of an Australian Oil & Gas entity - Developed & implemented a new operating model which simplified business layers & reoriented capabilities around strategic priorities- Developed supporting tools, processes & metrics to embed improvement initiatives Performed due diligences for several acquisitions in the technology, energy & consumer sectors covering:- Market & profitability outlook- Competitive assessment- Strategic fit & synergy potentialLed pre-merger support for the acquisition of an Australian energy player- Set up transaction office to facilitate the merger across six workstreams- Led negotiation of key merger execution agreements - Supported the acquirer in establishing a new Australian organization Supported multiple clients in hydrogen strategy development including: - Developing business strategies encompassing vision, right to win, target roles in the value chain & execution plans- Modelling hydrogen demand under a range of scenarios- Developing partnership strategies & engagement with prospective partners- Securing government funding - Leading BCG’s Australian hydrogen topic including development of key IP relating to demand, technologies and project optimisation Developed Net Zero Roadmap for New Zealand’s Electricity Sector- Assessed current sector & challenges as the sector reduces emissions- Evaluated decarbonisation pathways for the sector to takeLed climate scenario analysis for a large industrial client- Led team in developing climate scenarios and defining implications, signposts & no regrets actions

Melbourne, Victoria, Au

Shaped Transurban’s refreshed corporate strategy Identified & evaluated long-term markets of interest based on opportunity size and alignment with existing and future capabilitiesAssessed the impact of key trends on future operations and owned strategic action plans for cultivating opportunities in road usage charging and mobility as a serviceDrove company-wide innovation strategy

Docklands, Victoria, Au

I sought out this role as an opportunity to leverage my skills in insights, analytics and strategy to set the direction for the Shell branded service station network, working on executing new business model opportunities and optimizing our existing asset base. My day-to-day job includes reviewing & modelling new site acquisitions, developing and presenting investment proposals to senior managers, collaborating with various teams to gain insights as to how we might improve existing sites, and analysing the performance of the existing network. Some achievements I am proud of in this role include: • Delivering more than 20 new site leases in New South Wales & Victoria, bringing a projected incremental ~$160 million cash flow per annum.• Developing a new model that provided the business with a step change in its ability to forecast margins at new sites, improving business case forecast accuracy. • Working with several partners across the organisation to deliver a brand new business model, the first Commission Agent retail sites in the Viva Energy portfolio. • Shaping the strategic direction of the Shell Retail business with high quality board papers including a 5 year direction for the New South Wales portfolio.

Docklands, Victoria, Au

Following the sale of Shell's downstream assets to Vitol and the creation of Viva Energy Australia, I was promoted to a Commercial Leadership Team position, leading a team of marketing specialists in driving the end-to-end marketing program for the Mining, Marine, Wholesale & Dealer Ownedfuel market sectors.This role involved conducting a 'reset' and developing new insight-led strategies to take a more agile and aggressive organisation forward in growing our market share in the commercial sectors. Using a number of strategy toolkits and processes and engaging with sales teams, customers and experts, I developed innovative new 5 year strategies for three sectors, which were endorsed by senior leadership. These strategies included new ways of segmenting our markets, documenting customer pains and gains, proposals for strategic acquisitions, and detailed five year financial projections. • In six months I delivered ‘turnaround’ business strategies for four Commercial Sectors (Mining, Wholesale Fuels, Marine and Dealer Owned Retail sectors), endorsed by executive leadership.• Drawing in insights from focus groups, customer interviews and quantitative data, I developed a new needs-based market segmentation model for business-to-business fuel sectors• Identifying that senior management was unable to have robust discussions around variance to plan and root causes, I developed and trained the business unit on a new pipeline tracking system to provide s significantly improved visibility of progress against plan and identify potential pain points

Docklands, Victoria, Au

Based on my demonstrated success in providing robust analysis, quick issue identification and high quality communications, I was approached by senior management to head up a brand new team tasked with driving insight-led decision making within the organisation. It was a fantastic challenge and opportunity to create a new team from the ground up. The mandate I developed for the team was to be the central hub for five activities: Market Sizing & Share Analysis, Market Research, Marketing Planning & Performance Measurement, Marketing Analytics and Market Intelligence. In addition to this I was also tasked with leading Shell's first new major fuel product launch in Australia in more than ten years, owing to my understanding and experience of all three of the elements required for the success of this project: Marketing, Finance and Supply Chain Management. This project involved leading a team of ~10 people in conducting quantitative and qualitative market research to understand our market potential, developing a comprehensive business model, negotiating with our Alliance partner, and coordinating both national supply chain preparedness activities as well as a multi-platform marketing and communications program. • Developed go-to-market strategy for Shell’s first new consumer fuel brand in Australia in more than a decade• Supported Viva Energy’s acquisition of the Liberty fuels business• Developed key white papers and other position documents to support board level decision making• Responsibility for planning and allocation of company-wide marketing budget

London, England, Gb

Promoted from Marketing Specialist to role carrying responsibility for identification, analysis &management of initiatives to support business growth including M&A, investments, divestments,partnerships and new business models.• Key role in national strategy review which ultimately fed into the purchase of Shelldownstream assets by Vitol in 2014.• Project managed execution of Rio Tinto business win including management of 50+stakeholders, & implementation plan involving nationally coordinated supply &operations management.• Developed infrastructure project for key up-sell opportunity, delivering incremental$400kpa+ margin into South Australian market

London, England, Gb

Promoted from Account Manager to position delivering growth within the Shell Helix motor oilportfolio in both the FMCG and Workshop channels, encompassing product life cycle, channelmanagement, pricing & promotional strategy.• Awarded best-in-class marketing plan for FMCG & Workshop channels• Delivered turnaround sales results in FMCG channel.• Promoted into Acting Marketing Manager role for ~9 months.

London, England, Gb

Key Account Manager for International customers within the marine fuel sector including P&O, Stolt Nielson, Maersk and Royal Carribean. - Managing local interface of global accounts & maximizing spot sales. - Key analyst in formulating channel strategy for all Shell lines of business - Responsible for managing business compliance, and creating process efficiencies through developing new tools and ways of working Key Achievements: - Delivered record sales for segment in 2009 - Developed port network strategy to optimize sales of limited fuel oil- Supported development of Shell's national channel strategy

Responsible for the creation and execution of the end-to-end marketing program for Ventura BusLines and East Coast Truck & Bus Service Centres.• Worked with City of Melbourne on launch of Melbourne City Tourist Shuttle service• Analysis of several measures to address greenhouse emissions• Worked with Salvation Army on creating & marketing homeless youth programme

Certificate, Climate & Sustainability Stewardship Program

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor, International Business