Strategic planning and campaign implementation for fifteen of BCITO's industry sectors. The aim is to drive demand for BCITO qualifications, ensure there is a long term supply of career-seekers and youth into BCITO trade apprenticeships and ultimately to retain people working in the trades.

I am responsible for overseeing BCITO's nationwide portfolio of events. This includes planning, setting objectives and reviewing activities to maximise stakeholder engagement and business development opportunities.Implementation of the marketing strategy across a range of traditional and digital marketing tactics

Implementation of marketing and event execution of NZRB’s franchise brand – Christmas at the Races. Facilitating enhancements to customers experience through themed racedays, helping to increase on-course attendance by engaging people with racing and help generate revenue through providing advice to Racing Clubs to foster event development and innovation. This was complimented with the implementation of compelling marketing collateral to engage target audiences. Other responsibilities include… Show more Implementation of marketing and event execution of NZRB’s franchise brand – Christmas at the Races. Facilitating enhancements to customers experience through themed racedays, helping to increase on-course attendance by engaging people with racing and help generate revenue through providing advice to Racing Clubs to foster event development and innovation. This was complimented with the implementation of compelling marketing collateral to engage target audiences. Other responsibilities include raceday event management, budget planning and management, sponsorship management, analysis and report preparation. Show less

Event management – Budget setting, development of proposals, planning and execution of all Mitsubishi Motors NZ Ltd events. Ensuring events meet there desired objectives and provides value to stakeholders/audience on time and within budget. Event development – When requested formulate proposals for new added value events in accordance to the overall strategic marketing plan. Upon approval implement, manage and provide analysis of the event for review.Dealer franchise marketing… Show more Event management – Budget setting, development of proposals, planning and execution of all Mitsubishi Motors NZ Ltd events. Ensuring events meet there desired objectives and provides value to stakeholders/audience on time and within budget. Event development – When requested formulate proposals for new added value events in accordance to the overall strategic marketing plan. Upon approval implement, manage and provide analysis of the event for review.Dealer franchise marketing support – Ensure that Mitsubishi Motors brand standards are kept to a high standard by providing dealerships with appropriate marketing support for advertising campaigns and events. Management of Mitsubishi Motors Online Marketing System for point of sale material online and warehouse stock management.Management of Mitsubishi Motors press vehicle fleet - Ensure the press fleet is fully utilised and featured in relevant publications.Website/online administration - Maintain Mitsubishi Motors website to be relevant and ensure accuracy of product information. Utilising social media websites as a marketing tool.General marketing duties – planning and implementing with external suppliers the creation of vehicle brochures, retail campaigns, point-of-sale and corporate wardrobe. Show less

Fly Buys rewards programme administration – provide support to dealerships to utilise the programme, create campaigns utilising the Fly Buys database as well as analysis of dealership and campaign resultsWebsite management - Maintain Mitsubishi Motors website to be relevant and ensure accuracy of product informationManagement of Mitsubishi Motors Online Marketing System (OMS) for point of sale material online and warehouse stock managementDealer network marketing support… Show more Fly Buys rewards programme administration – provide support to dealerships to utilise the programme, create campaigns utilising the Fly Buys database as well as analysis of dealership and campaign resultsWebsite management - Maintain Mitsubishi Motors website to be relevant and ensure accuracy of product informationManagement of Mitsubishi Motors Online Marketing System (OMS) for point of sale material online and warehouse stock managementDealer network marketing support – Ensure that Mitsubishi Motors brand standards are kept to a high standard by providing dealerships with appropriate marketing supportGeneral marketing duties – Assist with creation of vehicle brochures, retail campaigns and point-of-sale and corporate wardrobe Show less

Marketing campaign assistanceProduct release marketing assistanceMarketing communicationsResearch and reportingBrand managementEvent management