Head Of Pr And Social Media
Current* I lead a team that consistently secures major national media coverage and devises successful proactive and reactive media strategies to further the RCGP’s strategic objectives* I initiate and manage relationships with key stakeholders, such as Government departments and NHS England, health editors and correspondents for all national dailies and broadcasters.* I am Managing Editor (with responsibility for editorial, budget and production) of the RCGP’s membership magazine GP Frontline* I developed the RCGP’s social media strategy from scratch and oversee central accounts on Twitter (from 8,000-76,000 followers over six years), Facebook (from 2,500-32,000 followers over six years) and Instagram (from conception to 5,800 in three years)* I am lead ghost writer for the UK’s top GP, penning a weekly newsletter, keynote conference speeches and OpEds for national newspapersRecent achievements:* Led RCGP PR from the start of the COVID-19 pandemic, rapidly devising PR and public affairs strategies achieving genuine national policy change by advocating to the highest levels of government and ensuring the RCGP as the voice of general practice with more than 35,000 media mentions including 16 appearances on BBC Radio 4’s Today Programme.* Proactive RCGP stories have appeared on the front page of The Sunday Times and The Times (GP workforce crisis) and the Daily Telegraph (3 before GP campaign), Today programme (Call for a COVID-19 testing strategy; GP workforce pressures; GP/patient ratio analysis), FT and Channel 4 News (call for law change on palliative care drugs); and in other national dailies.* Managed reputational risk, including on social media, successfully avoiding ‘crisis’ situations, on complex issues such as Brexit, digital healthcare, drug-related birth defects, transgender care, and accusations of racial bias.* Secured and conducted high-profile interviews for GP Frontline with NHS England Chief Executive, CMO for England, Director General of WHO.
