• I led the restructuring of the Marketing and Sales sector, adopting Upselling and Cross-Selling practices with clients in the portfolio, as well as Spin Selling techniques in negotiations to prospect new clients;• I introduced the use of CRM and Omnichannel service tools to improve the management of the sales funnel and, consequently, increase the effectiveness of negotiations with more precise Follow-Ups;• I developed and led the execution of the Annual Strategic Marketing and Sales Plan;• I developed and executed Branding strategies (Brand Management), creating personality for the group's brands and standardizing all the companies' Institutional Material;• I was responsible for launching the Institutional Websites of the group's companies;• I formatted a data monitoring and analysis dashboard in PowerBI to support decision-making;• I developed automated Excel spreadsheets to format sales values ​​of industrialized products and services, assisting the Sales and Bidding Sectors. Main results: 22% increase in revenue obtained by the Sales Sector.

• I was responsible for sales management, defining goals and strategies;• I actively prospected clients, following industry trends and identifying business opportunities.

• I was responsible for implementing and managing the franchise's administrative and financial processes;• I conducted market research to identify business opportunities and competitor practices;• I developed and led the execution of the Strategic Marketing and Sales Plan;• I was responsible for managing social media and paid traffic;• I established sales targets based on the national plan of the franchisor and the Fortaleza units;• I managed the CRM and the follow-up cadence of the sales team;• I conducted meetings with various sectors of the franchisor for strategic alignment;• I developed strategic partnerships with schools, companies and condominiums in the region, aiming to increase the generation of leads with greater conversion potential.Main results: 4th place nationally in number of enrollments among schools with up to 200 students.

• Developed and led the execution of the Strategic Marketing Plan, including promotional activities, events, internal marketing activities and digital marketing;• Developed branding strategies to improve brand awareness in the cities where we operated;• Conducted market research to identify trends;• Assisted in the production of promotional, advertising and institutional materials;• Led the marketing team and agencies, as well as other external suppliers;• Led meetings with the franchisor's marketing department for strategic alignment.Main results: Diário do Nordeste 2013 Grandes Marcas Award, Professional Courses category.

• Developed and executed the Strategic Marketing Plan;• Developed Branding Strategies, standardizing the communication of the Group's companies;• Conducted Satisfaction and Market Research;• Created advertising and institutional pieces using the Adobe suite (Photoshop and Illustrator);• Managed agencies and suppliers;• Developed, together with HR, Internal Marketing actions to increase internal engagement and closer ties between employees of the 10 Branches and the Head Office.

• Main clients: Fortal, Bloco Siriguella, Bloco Eh Loco, Marina Park Hotel and DS&A Produções e Eventos;• I created and optimized websites for clients, from the design of the layout to the programming in PHP;• I developed content using SEO techniques and mental triggers.

• I developed institutional advertising pieces (folders, flyers, posters and advertisements) using the Adobe suite (Photoshop and Illustrator);• I designed layouts for institutional websites and landing pages for the group's companies;• I created graphic arts in general for application and use at events;• I formatted Power Point presentations for the group's CEO.