Daniel Joshua Lee Email & Phone Number

Singapore

Singapore

A Creative + Production agency that builds communities for brandsBusiness Development and Account Management- Experienced team lead, with proven capabilities in managing resources, projects and stakeholders to achieve optimal outcomes- Acquired and retained clients to the likes of UOB, Total Energies, Singtel Dash, Asahi, Foodpanda, Evian and.

Singapore

- Planned and led regional social campaigns, driving an increase in reach, engagements, and sessions- Ran paid marketing campaigns that saw an uplift in brand metrics- Wrote, directed, and produced original brand video content for regional social campaigns

Singapore

Pitched and secured deals with C-suite level Directors in Hong Kong and Taiwan, to utilise Skyscanner’s white label on their site, which led to an increase in traffic and affiliate revenue for both sides. Notable brands include: LINE Taiwan, Yahoo Taiwan, Apple Daily.

Singapore

- Planned and led regional marketing campaigns, which drove an increase in brand impressions and community engagement- Optimised web pages for Google search (SEO) and conducted SEM ad buys and hygiene checks

Singapore

• Adapted Skyscanner’s company philosophy in experimentation - with top news pages as an acquisition channel, which resulted in an increase in user acquisition and mobile app downloads
• Led Oceania’s Target Audience Segmentation, which determines the targeting accuracy of future campaigns, through an analysis of both internal and external data
• Analysed and drew insights from big data, to create data-driven content that was utilized in personally managed PR campaigns to amplify… Show more
• Analysed and drew insights from big data, to create data-driven content that was utilized in personally managed PR campaigns to amplify community engagement
• Optimised top route and airline pages for Google search (SEO) and conducted SEM hygiene checks
• Increased visibility of Skyscanner’s pages on Google by writing ad copies Show less

Singapore

• In charge of all internal matters of the Management Committee as well as 35 Sports Clubs, and a 1200-strong Student Constituent Body
• Optimization of the Sports Club Ranking System, to improve data transfer and collation time from 8 hours to 30 seconds
• Facilitate growth of sports club Presidents and Vice Presidents through organising leadership camps and peer to peer learning

• Led an Integrated Marketing Campaign targeting the local university market, which built brand awareness and a steady increase in user acquisition and mobile app downloads
• Conducted Point of Difference comparison as well as Competitor Analysis on the market research front, that provided valuable insight for the team’s strategic campaigns
• Copy wrote and targeted ads via Facebook Business Manager, increasing page likes and engagement
• Experimented with Facebook Instant… Show more
• Experimented with Facebook Instant Articles and Facebook Canvas during the beta phase to validate effectiveness of platform
• Conceptualised, filmed and edited Facebook Video Ads for the firm Show less

Bachelor’S Degree, Marketing And Psychology

Activities and Societies: SMU Sports Union, SMU Rugby, Sound Foundry

Bachelor'S Degree, Marketing

Activities and Societies: BBA Exchange Programme