Daniel J Royal Email & Phone Number

Rhode Island, United States

Rhode Island/SE Mass Girls Lacrosse performance training, camps and clinics. www.riptidegirlslacrosse.com

United States

Expert in crafting innovative Sponsorship and Experiential Marketing strategies, delivering creative activation solutions that drive business growth for clients.Dynamic leadership and vision in providing experiential marketing, sponsorship, and entertainment expertise, ensuring client goals align with brand strategy and objectives.Specialized consultancy aimed at fortifying brands by creating brand awareness through strategic partnerships, experiential, social, and digital marketing, with a focus on sports, esports, entertainment, and lifestyle marketing.Proven track record of designing, implementing, and managing successful marketing and branding programs.

- Devised annual partnership strategy and comprehensive activation plans for Sports, eSports, Music, and Culture segments, leading to a substantial increase in brand affinity and consideration.- Oversaw the strategic direction and allocation of a $2M-$3M budget for the overall partnership portfolio across various passion segments.- Negotiated sponsorship proposals and contracts with NCAA properties, Professional Sports Teams, and other partnerships.- Provided feedback on creative designs and messaging for Regional sponsorships, including experiential activations, LED boards, in-stadium video boards, concourse signage, print materials, social media, and digital content.- Collaborated with National and Regional counterparts from Brand, Acquisition, and Customer Engagement departments, ensuring alignment of all partnership marketing materials and assets with company objectives.- Directed and managed the Experiential Marketing Agency, overseeing creative development, strategic direction, point of view documentation, and divisional support.- Implemented mechanisms for consistent partnership reporting, assessing ROI and identifying areas for future improvements while coordinating with the Brand Strategy Team.

Greater New York City Area

- Spearheaded thought leadership initiatives, devising innovative strategies and creative activation solutions to drive business growth for clients.- Developed, implemented, and managed budget recommendations, project goals, measurements, and training requirements to ensure top-notch and profitable service delivery to Cox Communications clients.- Ensured timely development and execution of plans, campaigns, and projects, resulting in the successful attainment of earnings, growth, and profit goals within budget constraints.- Achieved an impressive 108% revenue growth from 2014 to 2016 while effectively reducing expenses.- Skillfully negotiated contract renewal terms, securing growth and expansion opportunities for the company.- Optimized the performance of the account team and other agency departments, consistently delivering improved results for clients.

Newport, Ri

- Successfully expanded new business acquisition by identifying and evaluating opportunities on both local and national levels.- Presented compelling experiential marketing programs to high-level brand executives and advertising agency personnel, enhancing on-site sponsorship activation.- Implemented effective processes for results analysis and post-event reporting, ensuring consistent and valuable insights for clients.- Cultivated strong relationships with multiple clients, leading to improved retention and growth.- Oversaw recruitment, hiring, and management of over 500 in-market staff, ensuring brand ambassadors aligned with clients' brand and messaging platform.- Managed all aspects of RFP/RFQ requests and contract negotiations with clients, including monetary, legal, and program requirements.- Effectively handled a multi-million dollar operational budget, overseeing accounts payable and receivable tracking, payroll, and independent contractor relationships.- Prepared and presented monthly, quarterly, and yearly financial statements and reports, including P&L statements, sales forecasts, and expense analyses.

Newport, Ri

- Excelled as the agency lead for all RFP/RFQ requests and contract negotiations with clients, demonstrating expertise in handling monetary, legal, and program requirements and regulations.- Proficient in the art and science of negotiation, forming key relationships that fostered productive and successful outcomes.- Managed a multi-million dollar operational budget for the company, overseeing accounts payable and receivable tracking, payroll, and independent contractor relationships.- Ensured individual event financial compliance and prepared supporting documentation promptly for client submission.- Took charge of creating and presenting monthly, quarterly, and yearly financial statements and reports, including P&L statements, sales forecasts, and expenses.- Independently devised and implemented new processes within the company framework, enhancing existing systems and workflow for improved efficiency.

- Led and managed the finance department, overseeing all financial operations and ensuring compliance with BMW corporate guidelines and regulations.- Developed and implemented financial strategies aligned with the dealership's goals, resulting in a 37% increase in profitability over 9 years.- Analyzed financial data, identified areas for improvement, and implemented cost-saving measures, leading to a 22% reduction in expenses.- Prepared comprehensive financial reports, including income statements, balance sheets, and cash flow statements, providing management with valuable insights into financial performance.- Fostered strong relationships with financial institutions to secure competitive financing options for customers, resulting in increased customer satisfaction and repeat business.- Reviewed credit applications, negotiated financing terms, and ensured compliance with lending guidelines, resulting in a 73% approval rate of credit applications.- Monitored and managed the dealership's floor plan financing, inventory, and aging schedules, optimizing inventory turnover and reducing carrying costs.- Ensured adherence to BMW financial policies and procedures, maintaining a compliant and risk-free financial environment.-5 year Member BMW Financial Services Professional Council

Combat Infantry VeteranOperation Just Cause, Panama 1989-1990