• Provided best-in-class business consulting services for start-up, small, and medium-sized companies in the areas of strategic and tactical management, sales, e-commerce, digital marketing, and recruiting solutions.• Effectively collaborated with clients, customers and stakeholders to understand their business requirements, use cases, design guidelines and develop a comprehensive project road-map to achieve their objectives.• Advised, developed and managed the launch of RedAppleUniform.com to supply the largest charter school system in the US with school uniforms. Customized Shopify clothing site with 3PL fulfillment & Netsuite ERP integration, donation feature, sizing charts, and automated returns. Project included design of t-shirts, logos, sourcing custom made garments from overseas manufacturer. Setup and configured Point of Sale app for in-school uniform sales.• Consulted and lead the development of janitorial and sanitation supplies website JProSupplies.com. The site is generating $1M+ in Year 1. Designed for wholesale and retail orders with a custom solution for NET 30 Terms orders. Collaborated on API development for fulfillment with Office Depot. Created training videos for end-users, added Quickbooks integration and improved reorder interface.• Managed Ecommerce site development project for ToyoBatteries.com including logo redesign, product photography of entire catalog, photo editing, safety data sheets, and staff training.

• Led the successful revival of the stagnant Maisonco.com Magento site, which was in progress for over two years, culminating in a launch within an accelerated 3-month period.• Orchestrated a proficient team of developers to implement a highly customized "Headless" PWA site utilizing Adobe Commerce on Cloud, React & Node.js hosted on Google Cloud. Introduced innovative features like 'Shop the Look' and 'Start a Project' enabling customers to design personalized rooms, collaborate with designers, and access print-ready spec sheets.• Developed a curated expansive catalog of 150,000+ configurable kitchen, bath, and lighting products, enriching them with comprehensive details including specifications and installation sheets.• Directed and mentored a team of data consultants adept in gathering product data, website scraping, and establishing ecommerce listings on Amazon, Ebay, and Magento.• Established and optimized various marketing channels including Google Shopping Feeds, Google & Microsoft Ads, Mailchimp Integration, Retargeting, and Abandoned Cart Emails.

• Created and executed on operational strategy for systems and processes that support an Amazon Management Agency with over $300M in annual sales under management. Managed P&L and a team size of 50 direct reports. • Tracked and maintained agency budgets, forecast future spend and revenue and create plans to hit revenue and budget goals. Achieved cost savings of over $1.5M annually through automation, elimination of waste, redundancies, renegotiation of SaaS contracts and team size optimization.• Setup processes, automation and engaged 3rd party vendors for email chasing & debt collection to reduce Accounts Receivable by over $1M within the first 2 months in the role. • Head of Product Development team of 36 people, focused on developing new product features for the company's internal software to solve agency challenges such as customized client reporting, billing automation, revenue & advertising goals tracking, Leadership Dashboards.• Collaborated with BI Data Consultants to develop customized Analytics Dashboards for each of the agency's brands on Amazon to highlight and track metrics such as advertising RoAS, TACoS, DSP & AMC performance, inventory, AOV, LTV and sales performance.

• Ecommerce Director for one of the largest sellers of microbatteries and hearing aid batteries in the Americas with over 60 million cells sold annually.• Leveraged efficiencies and automation to sell, support, and fulfill 220,000 orders per year. Created 25,000 new product listings by launching 23 New Marketplaces: Amazon (Germany, Canada, Italy, Spain, France, India, Middle East, Japan, Australia, Mexico), Jet, Walmart US & CA, Groupon, Best Buy CA, Ebay (UK, IE, CA, AUS) ,NewEgg, Bonanza, Tanga, Sears• Created & optimized Amazon Advertising campaigns to achieve a <3%ACoS, yielding $950K in sales from $30k spend. Utilized White-hat SEO techniques to rank more than 400 keywords in SERP top position within 3 months.• Designed, developed, and optimized 3 new websites on Magento 2, (Microbattery.com, HearingAidBatteryShop.com, Cochlearbatteries.com) migrating platforms from Netsuite and integrating all 3rdParty Marketplace orders to sync with Sage 300 ERP.• Negotiated to acquire $1M book of business of Hearing Aid Battery customers to become exclusive fulfillment partner for Cochlear Americas. Hired, trained, and built team to handle 75 Phone Orders per day and Medicare reimbursement claims process.• Developed proprietary in-house tools to calculate cost, fees, commissions, currency exchange, profit, and net margin across 25,000 listings on 28 marketplaces in 13 countries.

Hired, trained, and managed a staff of 20+ for a $4.5 Million seed round startup focused on building a platform for hiringthe best local experts. Advised CEO and executive team on competitive landscape, entry strategy, and positioning.• Co-developed ranking algorithm utilizing millions of data points to filter the best potential local service providers based onreputation, credibility, experience, availability, and professionalism. Leveraged automated marketing tools to get providersto join our lead platform.• Managed a round-the-clock offshore team in the Philippines to research, gather data, and build detailed company profileson over 150,000 businesses to be awarded ‘Expertise Top 25 Pick’ as part of provider acquisition and SEO strategy. Builtdetailed training documentation, organizational structures, processes, and reporting capabilities to exceed monthly KPIs.• Advised on content strategy, authored articles, and provided graphic and SEO support for content that generated over 2,700 links in 5 months from high value top level domains, such as .gov and .edu sites.

• Managed full project lifecycle: strategy, design, development, testing, and implementation of seven eCommerce sites built on Magento with 5,000+ skus for high end bar, beer, and wine products. • Coordinated affiliate, referral, and social media programs to spur growth (proprietary websites, Amazon, Ebay, Affiliates, wholesale). Reached Top 25% of Amazon Sellers within 3 months of launch. Achieved annual growth of 150-200%• Grew organic traffic through site optimization and PR/link-building campaigns. Managed SEO strategy and campaigns to achieve over 400 first position rankings for primary keywords / 1000+ first page rankings and 500,000 visits per year. • Built a network of fulfillment, drop-shipping, warehousing, and custom engraving partners by evaluating potential suppliers against cost, quality of fulfillment, error rate, on-time delivery and customer service. • Created sales forecasts and optimal reorder points across all product offerings to maintain adequate inventory from suppliers both domestic and foreign suppliers in Germany and China while optimizing economies of scale and freight costs. • Launched a back office web development and creative services office in the Philippines. Recruited, trained and effectively managed teams of up to 20 people on projects including web & graphic design, PPC & SEO campaigns, customer service, order fulfillment and lead generation.

• Managed $30+ Million in inventory and logistics from production scheduling to ensuring on-time international delivery for one of the largest European specialty paper manufacturers with factories in Austria, Czech Republic, Germany and Finland.• Reduced inventory holding costs and lead times through providing SAP vendor-managed inventory forecasting for severalFortune 500 companies. Performed weekly domestic warehouse inventory reconciliation to ensure accuracy.• Directed the implementation of compliance process for new FDA ingredients disclosure regulation for over 700+ productsand provided compliance advisory services to customers also impacted by the legislation.• Represented the US office with the International CEO and local President in trade shows, business development meetings,factory inspections, and account management across the US.

• Supported 80+ accounts of Fortune 500 and Global 2000 regional CEOs in Latin America and Europe by providing solution-oriented advisory services addressing key issues in strategy, market entry and expansion, operations, and human resources.• Scheduled and lead briefings, Q&A sessions, and webinars between member CEOs and former Ambassadors, National Security Advisors, and think tanks within The Council on Emerging Market’s advisory team.• Conducted the evaluation, development, implementation, and migration of Salesforce to Microsoft CRM platform, toincrease automation, track history of utilization, satisfaction, and increase client retention via quantifiable renewal indicators.• Co-organized strategy focused peer-to-peer events for regional CEOs in Hong Kong, Dubai, and Ghana.

• Authored in-depth market research for US exporters on the IT, recycling, and aviation industries in Germany while maintaining the U.S. Commercial Service Germany’s website. Exhibited for U.S. exporters at multiple industry trade shows. • Created comprehensive guide to legal compliance and consulted US electronics exporters on the Reduction of Hazardous Wastes through cooperation with the German Ministry of Environment.• Acted as embassy liaison and translator for the White House and Secret Service on Presidential visit to Germany. Assisted in fundraising $100,000 for the US Ambassador.