Dan Wolf Email & Phone Number

Philadelphia, Pa, Us

Rahway, New Jersey, Us

Lead consumer / patient marketing strategy including P&L for KEYTRUDA Masterbrand - a pan tumor / franchise branding strategy to elevate the brand among patients and caregivers. Oversee strategy development, media (including TV, print, digital, web and point of care) and analytics for single largest franchise budget.

Rahway, New Jersey, Us

Led consumer media strategy team for largest US franchise, Oncology, within Merck’s Strategy & Commercial Operations business. Support Marketing/Brand customer engagement and patient growth objectives along with my team to develop new and innovative ways to reach patient and caregiver communities.

Minneapolis, Mn, Us

Led digital and acquisitions marketing strategy and execution for the Retail Payment Services (credit cards) vertical at US Bank. Driving digital transformation within the organization and go-to-market strategies to build better integrated and more profitable marketing programs.

Mclean, Va, Us

Lead all digital acquisitions media and marketing efforts for the consumer bank, including two cross-functional marketing teams (data analyst, business analysts, scrum master, project managers, creative and digital marketing SMEs) as Product Owner working in marketing agile (scrum) framework - focused on marketing strategy, campaign development and delivery across paid, earned and owned channels (paid search, SEM, digital display, programmatic, affiliates, SEO, social, mobile, web optimization, inbound marketing, web design and UX). Coordinate integrated multi-channel marketing campaigns (all channels) to drive new customer growth through progressive consumer-centric marketing programs.

Mclean, Va, Us

Multi-channel prospect marketing lead for Capital One Bank (Capital One 360 & retail consumer bank). Managed team to build, execute and analyze marketing acquisitions programs across all channels (print and digital).

Mclean, Va, Us

Run digital campaign analysis for Capital One 360 (formerly ING DIRECT). Manage paid media (SEM, Display, Social PPC, Affiliate) to expand the 360 brand and drive new customer acquisition for the bank.

Amsterdam, North Holland, Nl

Manage digital acquisition and brand marketing efforts across all lines of business (banking, lending, small business) for ING DIRECT. Responsibilities span from campaign ideation and strategy, to execution and analysis.

San Jose, Ca, Us

San Jose, Ca, Us

Supervise an internal team to plan, execute and analyze all digital marketing channels for a national retail brand. Manage, optimize and oversee team execution on all online marketing channels, including – PPC (US and Canada), Affiliate (US and Canada), CSEs and Online Advertising (DART). Generate custom reporting and provide insights based on both micro and macro performance metrics. Lead all client calls, including several weekly status meetings to discuss performance, planning and strategy. Develop and implement new testing plans across all channels to drive incremental revenue for the brand.

San Jose, Ca, Us

Manage several online marketing channels - including Paid Search/PPC, Email, Affiliate, Social Media and CSE marketing for a handful of national retail brands.

Us

Managed all Advanta partnerships from a Marketing perspective. Served as the primary contact between all Partner companies to assist in the planning, execution and management of all direct mail, email and online campaigns. Worked with several internal groups in Analytics, Finance, Legal and Telesales to assure proper campaign execution.

New York, Ny, Us

Managed team on various CRM projects for Bristol Myers Squibb. Served as a liaison between the Client and Agency team to facilitate the execution of assignments.

New York, Ny, Us

Oversaw all Client advertising projects on three separate pharmaceutical accounts from birth to completion. Created and managed project procedures and timelines. Managed multiple teams on tight deadlines in a fast paced environment.