Big data is fundamentally changing the way businesses operates and companies everywhere are developing the technical capacity to analyze the vast amounts of information they have captured, and they’re using the insights generated from that data to build stronger customer relationships, reach new customers and improve the bottom line. A company must embrace analytics to keep pace with or outpace the business; it must become a natural part of the thought process. This will involve not only the adoption of new tools and techniques but also a change in mindset. However, the results will be worth the effort: data analytics can help the business improve its processes and deliver even better products and services. The journey begins with a simple realization which is the first challenge is the most obvious and that involves how to make sense of the mountains of available data and that’s where I come in.Throughout my career as a respected leader, I have helped companies by building predictive models and creating sales forecasts with strong teams and cross-functional partners, translating the results to simple recommendations and gaining buy-in from C-level leadership. With a background in both business and technology, I bring together the business and technical sides to create solutions that build consensus.My global Data Analytics methodology features: ➤ A proven, consistent global approach, enabled by technology to execute projects involving analytics➤ A focus on building new algorithms and model training➤ Governance and execution protocols with the rigor to drive change➤ A passion to always implement processes that improve and lead to greater data quality➤ Key performance indicators that drive accountability and performanceWith both an analytical and a creative mindset, I constantly explore new technologies to develop new approaches to data analysis and contextualization. Innovations often fail at first, so I like to do this independently until I know what works. This helps me define and personally own the risks associated with innovation. I also use it as a teaching opportunity for junior team members. Mentoring and training others gives me great satisfaction when I see them flourish.I welcome connections related to client-side market research, data science and predictive models.☎: (989) 329-2548✉: daniel.crowley86@gmail.com