Daniel Keenan Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Head of RevOps for a Fintech startup, a joint venture between HPA and Anywhere (formerly Realogy).♦ Completed total B2B product repositioning: led 10-person team in creating new go-to-market strategy including digital marketing relaunch, new sales resources, website content and targeting data.♦ Overhauled MarTech stack: setup new instance of Salesforce.

San Francisco, California, United States

Led growth marketing and demand generation in B2B account acquisition for a top-10 mortgage lender, with role expanding in 2021 to include B2B lifecycle marketing.♦ Drove $1 billion+ pipeline through Account-Based Marketing (ABM): developed highly-personalized journeys (email, direct mail, webinar, native advertising, social) with an integrated sales.

San Francisco, California, United States

Led growth marketing and demand generation in B2B account acquisition for a top-10 mortgage lender: ♦ Exceeded 2020 and 2021 account growth goal through programmatic ABM: strategized, created and optimized highly-personalized, automated communication journeys (with touchpoints including email, direct mail, webinar, native advertising and social media) and.

San Francisco, California, United States

Planned and executed B2B demand generation and account-based marketing for SAAS company that makes industry-leading software for the mortgage industry.♦ Doubled pipeline through ABM: implemented targeted content marketing program (email, blog, video, direct mail, webinar), content partnerships and digital advertising, which drove $55M+ in deals (2X.

San Francisco, California, United States

Chief digital marketer specializing in pipeline generation for a Fintech startup.♦ Increased qualified leads by 20% each quarter: designed email journeys, a digital marketing strategy (SEM, Facebook Ads, podcast) and formed content partnerships to engage SMB audience; strategy directly sourced $120M+ (on average) in pipeline per quarter.♦ Transformed sales.

San Francisco Bay Area

Launched digital advertising and content marketing for a postgrad university. Key accomplishments include: ♦ Generated a 26% increase in enrollment: executed a multi-channel marketing journey (email, SEM, SEO, paid social media marketing) that directly drove enrollment to an 18-month high. ♦ 770% organic social media growth: created content for over 150.

Longford, Ireland

A job which supported the cost of my education through university; duties included:♦ Cashier and dealing with customer queries.♦ Stock control, general maintenance and administrative work.

UCD, Dublin 4

The University Observer is Ireland's largest student publication. As Sports Editor (2011-12) and News Editor (2012-13), I drove the content strategy for the relevant section, managed a team of writers and worked closely with reporters to organize interviews with sports personalities, politicians and university officials. On average, I wrote approximately.

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: I wrote and edited for The University Observer throughout for the duration of my studies. In 2013, I wrote and.

Master Of Business Administration (Mba), Marketing, Gpa: 3.9

Coursework including Social Media Marketing, Competitive Marketing Strategies, Financial and Economic Analysis, Video Editing and.

Leaving Certificate, 510/600 Points

Activities and Societies: I wrote for the annual student magazine, represented the school in soccer, gaelic football & rugby, and was.