Daniel Keenan Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Head of RevOps for a Fintech startup, a joint venture between HPA and Anywhere (formerly Realogy).♦ Completed total B2B product repositioning: led 10-person team in creating new go-to-market strategy including digital marketing relaunch, new sales resources, website content and targeting data.♦ Overhauled MarTech stack: setup new instance of Salesforce, remodeled all data flows and pipelines, and linked all marketing systems to utilize CRM for multi-channel account-based marketing strategy.

San Francisco, California, United States

Led growth marketing and demand generation in B2B account acquisition for a top-10 mortgage lender, with role expanding in 2021 to include B2B lifecycle marketing.♦ Drove $1 billion+ pipeline through Account-Based Marketing (ABM): developed highly-personalized journeys (email, direct mail, webinar, native advertising, social) with an integrated sales strategy, resulting in a 750% increase in B2B account acquisitions, surpassing 2020 and 2021 targets. ♦ Managed 5+ marketing directors, 20+ person sales team and 2 sales leaders in account growth, driving team to record production with 4800+ new partners captured with 95% marketing sourced. ♦ Evolved revenue operations: spearheaded team that transformed RevOps from a low-collaboration, multi-platform effort into a single, data-rich CRM (Salesforce), allowing for centralized sales and marketing reporting and automated campaigns in Pardot and Salesforce Marketing Cloud. ♦ Launched lifecycle marketing which generated a 4X increase in account retention: implemented lifecycle marketing for B2B account retention, which led to a 400% increase in account renewals.

San Francisco, California, United States

Led growth marketing and demand generation in B2B account acquisition for a top-10 mortgage lender: ♦ Exceeded 2020 and 2021 account growth goal through programmatic ABM: strategized, created and optimized highly-personalized, automated communication journeys (with touchpoints including email, direct mail, webinar, native advertising and social media) and designed an integrated white-glove sales strategy to supplement. ♦ Achieved 3300% ROI on digital advertising: designed digital ad strategy (SEM and LinkedIn Ads) and oversaw performance, resulting in $6M+ in revenue in 2021 and annual revenue potential of $70M+.♦ Established marketing attribution for all channels: built the infrastructure to accurately report on dozens of lead sources, hundreds of campaign touchpoints and ROI, allowing for the creation of KPIs, prospect insights, customer profiles and baselines for sales efficiency and messaging efficacy.

San Francisco, California, United States

Planned and executed B2B demand generation and account-based marketing for SAAS company that makes industry-leading software for the mortgage industry.♦ Doubled pipeline through ABM: implemented targeted content marketing program (email, blog, video, direct mail, webinar), content partnerships and digital advertising, which drove $55M+ in deals (2X increase from prior year) and increased revenue 18%.♦ Built marketing/sales infrastructure: redesigned CRM with improved data on thousands of prospects and incorporated opportunity tracking for newly integrated marketing and sales process.Revamped Communications: automated communications (email marketing, sales emails, SMS) through Marketo/Salesforce integration and created dozens of highly segmented ABM campaigns.

San Francisco, California, United States

Chief digital marketer specializing in pipeline generation for a Fintech startup.♦ Increased qualified leads by 20% each quarter: designed email journeys, a digital marketing strategy (SEM, Facebook Ads, podcast) and formed content partnerships to engage SMB audience; strategy directly sourced $120M+ (on average) in pipeline per quarter.♦ Transformed sales operations: operated cross-functionally with SDR team and sales leadership to blend marketing and sales efforts, allowing for better prospect and customer communications, resulting in a 35% increase in live call rate and 20% increase in closed deals.

San Francisco Bay Area

Launched digital advertising and content marketing for a postgrad university. Key accomplishments include: ♦ Generated a 26% increase in enrollment: executed a multi-channel marketing journey (email, SEM, SEO, paid social media marketing) that directly drove enrollment to an 18-month high. ♦ 770% organic social media growth: created content for over 150 blogs/webpages and utilized this content to grow the university's Facebook page by 770% and 5X organic engagement.

Longford, Ireland

A job which supported the cost of my education through university; duties included:♦ Cashier and dealing with customer queries.♦ Stock control, general maintenance and administrative work.

Ucd, Dublin 4

The University Observer is Ireland's largest student publication. As Sports Editor (2011-12) and News Editor (2012-13), I drove the content strategy for the relevant section, managed a team of writers and worked closely with reporters to organize interviews with sports personalities, politicians and university officials. On average, I wrote approximately 3K words and edited approximately 12K words per month. In 2012, I was nominated for Sports Writer of the Year and, in 2013, I was nominated for Color Writer of the Year at the National Student Media Awards.

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: I wrote and edited for The University Observer throughout for the duration of my studies. In 2013, I wrote.

Master Of Business Administration (Mba), Marketing, Gpa: 3.9

Coursework including Social Media Marketing, Competitive Marketing Strategies, Financial and Economic Analysis, Video Editing.

Leaving Certificate, 510/600 Points

Activities and Societies: I wrote for the annual student magazine, represented the school in soccer, gaelic football & rugby, and was.