Input: Good data, bad data, disorganized data, somebody else's dataOutput: Digital Solutions, Precise Targeting, Unique Audience Segmentation techniques, Accurate Measurement packaged for daily, real-world use. Innovative Marketing Strategist and Team Leader who leverages a unique blend of creative and quantitative skills with a common sense approach to customer behavior. Extensive data-driven marketing experience in digital marketing, digital media, direct response marketing, and traditional media. • Marketing Leadership• Marketing Analysis• Digital Solutions development• Hands on experience with multiple Demand Side Platforms (DMPs)• Hands on experience with multiple Data Management Platforms (DMPs)• Extensive knowledge with Advertising Technology, Marketing Technology, AdTech ecosystem and MarTech landscape• Advanced Audience Targeting and Audience Segmentation applications• Digital Marketing Platform expertise• Deep Ecommerce experience• Broad scope of Digital Marketing expertisePatented a look-alike audience targeting methodology that utilizes a "best of both worlds" approach blending a pre-constructed audience segmentation with fully customized modeling accuracy.Leadership of teams who developed new online audience targeting process, algorithms and applications that dramatically increased targeting accuracy, speed and end-user ease of use over previous methodologies.Created new streams of revenues via digital media and digital advertising both for established enterprises and in the start-up world