Daniel Kelman Email & Phone Number

Denver, CO, US

Boston, Massachusetts, US

Work with clients on data-driven transformations, leading data-driven learning agendas, use cases for technology adoption, data strategy, and activation.

Boston, Massachusetts, US

• Spearheaded advertising-technology initiatives within a leading digital business transformation and consulting firm, focusing on developing a retail media network for Shell gas stations/convenience stores
• Served as the subject-matter expert within the technology team for advertising-technology implementation
• Designed technology and data-flow strategies for audience targeting and performance measurement applications
• Analyzed client marketing data resources to inform the design and structure of the retail media network

Irvine, CA, US

• Leader of Semaphore Syndication, A Semaphore company dedicated to distributing monetizable content across multiple, user-generated-content platforms
• Oversaw a team of video editors, producers, and account managers, repurposing and distributing monetizable content across multiple platforms to maximize reach and revenue for content creators
• Pioneered analytics practice, optimizing posting cadences, video lengths, content flow, and posting times, resulting in significant increases in viewership and audience retention for videos
• Initiated a successful paid media program, promoting video creators to new audiences, expanding audience reach, and growing followership driving future revenues

Denver, Colorado, US

• Analytics leader at a leading advertising and promotions agency
• Established the agency's analytics group, pioneering the development of analytics capabilities catalog
• Developed audience opportunity tool, pinpointing high-growth micro-segments to unlock new avenues for strategic targeting
• Led analytics efforts with major clients including Starbucks, AT&T, Mars-Wrigley, Michelin, and Red Robin

Phoenix, Arizona, US

• Contracted to develop and implement ad-technology stack for Pet360 Media, the retail media division of PetSmart
• Implemented and optimized advertising technology stack linking PetSmart’s internal data resources with demand-side-platforms, the identity management platform, data-management-platform, and Facebook
• Designed and implemented an audience look-alike tool used by Pet360 media planners to expand valuable audience segments

• Leader of Data Sciences team, supporting advertising monetization for Walmart.com, eBay, kohls.com
• Conceptualized and led the development of a patented look-alike audience-targeting system implemented by Walmart.com, significantly reducing planning hours, while increasing campaign performance (patent.
• Created and productized process for programmatic media buying, balancing the predicted value of each audience member against bidding parameters for programmatic buying, significantly improving cost-per-action metrics
• Optimized ad-technology stacks for walmart.com and kohls.com

Westminster, CO, US

• Datalogix is now part of the Oracle Data CloudCreated and led digital planning discipline at adtech startup, providing customer-support for digital advertising, targeting, advertising measurement solutions design.
• Original member of startup, building from tiny experiment to enterprise sold to Oracle
• Supported digital advertising agencies, demand side platforms (DSP), data management platforms (DMP) with data-driven digital media solutions for audience targeting, segmentation and measurement analysis
• Was key part of organization that helped build the current adtech ecosystem
• Increased project wins by implementing and managing the DLX Hotline, a rapid response system for customers and partners still in use by Oracle
• Part of implementation team for online-to-offline sales-lift measurement for Facebook, proving viability of Facebook as an advertising platform

Costa Mesa, CA, US

I was part of a team who provides sales and services to companies in the digital media and technology. I worked with the most advanced targeting tools available for electronic media and integrate advertisers off-line targeting and database activities into the on-line and digital space.

Denver, CO, US

Rainbow Rewards is a marketing loyalty network, providing merchant businesses the opportunity to offer loyalty rewards to their customers, accesses customer database marketing solutions and execute loyalty and customer acquisition communications.I came in to help identify key audience metrics and to develop acquisition plans.

US

My group’s job was to link our agency’s customer solutions to business & marketing outcomes / opportunities. We were business analysts who help identify, clarify and quantify marketing opportunities and define the marketing goals and programs that will deliver the business results. We insured that marketing programs address specific business goals and we.

Denver, Colorado, US

I managed all one-to-one marketing programs at agency including relationship marketing programs, targeting and modeling, direct connection media, direct marketing strategy, list acquisition, creative development consultation, customer profiling, and marketing database development across all on- and off-line media. I oversaw all aspects of direct marketing.

Led account teams consisting of Account Managers, Project Mangers and Database Analysts who develop database marketing programs for 50 major consumer durable product companies including Amana Refrigeration, American Isuzu Motors, Bausch & Lomb Sports Optics, and Samsung Electronics.Consulted on direct marketing, customer profiling, marketing research.

May D&F was a regional division of The May Company Department Stores:Researched and analyzed operations and merchandising issuesFormulated performance models and provide planning support for CEO and Chairman. Coordinated annual and seasonal store-planning process across multiple departments including electronic data processing, accounting, credit.

Mba, Marketing

Ba, Music