Conducts primary and secondary research to understand consumer behavior and collaborates with account service, channel marketing and creative teams to develop strategic solutions and creative ideas for clients.

• Managed the restaurant’s website and social media accounts (Facebook and Instagram) contributing to increased awareness.• Provided professional customer service to up to 10 different parties at a time through proficient time management and multi-tasking abilities. • Produced an average click-through rate of 6.86% from Facebook to the restaurant website. • Generated an increase in restaurant traffic through the design of a website using Weebly that averages 600+ unique visitors per week. • Increased Facebook following by 67.23% with 30 posts in a 15-month span. • Created 20 Instagram posts that gained 310 new followers in a 15-month span.• Organically reached 8,935 Facebook users with a single post by utilizing earned and unpaid media. • Trained 3 new servers during peak season resulting in 100% employee retention.

• Developed a social media strategy for a range of channels resulting in a 520.5% increase in E-commerce traffic.• Created engaging social content that led to a 146.3% increase in Instagram followers and an 11.7% increase in Facebook followers.• Helped identify areas for improvement on E-Commerce site through deployment & analysis of a national Facebook advertising campaign.• Executed a YouTube influencer marketing campaign that generated over 50,000 views and resulted in a 353.08% ROI.• Implemented a multi-channel product communication timeline to strategically execute digital marketing communication actions. • Designed digital content and print marketing materials for trade shows with Adobe Creative Suite.• Reestablished company blog through WordPress with the creation of 6 press releases.• Tracked and analyzed web and social media analytics to recommend proactive adjustments to digital marketing strategies. • Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media channels.