Daniel Kennedy Email & Phone Number

Los Angeles, California, Us

Collaborate with leadership to define and execute 100 Thieves’ marketing strategy. Develop and execute our year-long partnership marketing strategy and lead our brand activation planning and execution. Oversee the company’s experiential and esports events, working closely in conjunction with teams across the organization to ensure the brand is represented thoughtfully and the activation meets our brand and partner’s standards. Manage, coach, and lead a world-class team, helping them execute and supporting their growth. Collaborate across 100 Thieves, working with the leadership team, content & social, talent, esports, and our consumer brand teams to prioritize and execute our marketing calendar. Lead deep marketing integration and ideation for our brand, crafting bespoke experiences that reach our partner and brand goals. Support sales efforts by thoroughly understanding 100 Thieves' brand and values and applying that to current and future programs. Manage external agencies and all event-related content working with digital agencies, creative, and internal partners. Stay up to date on experiential activations within gaming, traditional sports, and lifestyle brands; monitor competitors for learnings, insights, and best practices. Establish KPIs and objectives to ensure partnership program success and development. Manage the company’s PR and promotional activities in conjunction with the CCO and President/COO. Re-allocating resources and pivoting strategy on a regular basis to ensure maximum relevancy and ROI against all current and constantly changing trends in the industry.

Los Angeles, California, Us

Responsible for the creation & execution on our JBL Headset Launch Party, Juvee Launch Party, AoT Pop Up Activation, the 100 Thieves Hall of Fame Ceremony, Truly Fan Experiences, experiential activations at LCS Playoffs, and other partnered events. Establishes consistent marketing activations aligned with the overall mission of achieving company goals Builds meaningful relationships with a wide range of current partners, potential partners, content creators and have an eye for up-and-coming creators to create unique experiential activations for O&O and Partners alike.Leverage insights and data to support marketing initiatives. Identify and evaluate potential service providers, and manage external vendor relationships when necessary.Drives best-in-class, innovative marketing asset creation with partners, managing stakeholder feedback with deadlines to ensure timely delivery. I strive to maintain our core branding experience while keeping partner deliverables premium.With a focus on ROI, manage the marketing campaign budgets and track/analyze each campaignAccountable for accurately delivering experiential and partnered activations against overall marketing campaign goals, objectives, milestones, and deliverables to ensure they are achieved on schedule and strategy.Hold retrospectives, gathering feedback from the project team and action to improve ongoing projects.Ideates for partnership pitches such as premium experiential events, activations, installations, or content ideas as well as executes on any partner deliverables.

Santa Monica, Ca, Us

Led the planning and executing a variety of events from TL Tailgates, Pride Parade Stream Marathon, and Hispanic Heritage Month Charity Wrestling Streams.Worked closely with the Director of Events to execute the internal events strategy.Worked closely with internal and external partners to execute event visions.Served as the the primary liaison with Marketing, PR, Sales, Partnerships, and Content teams to ensure that their needs are met, while goals are achieved at events.Created several white label experiential pitches for our sales team to put out to market.Managde a small team of event coordinators to help execute events.Contracted and oversee vendors, venues, and contractors as needed. Managed all payments, budgeting, and forecasting of events.Oversaw onsite staff at events to ensure proper representation of the Team Liquid brand and Partners to our community at the highest level.

San Francisco, Ca, Us

Coordinated large scale events and booths at various trade shows including Star Wars Celebration and San Diego Comic Con. Planned, produced, and executed all levels of events, including stage productions, recruiting parties, press events, and inner-company events and meetings. Played a key role in the Lucasfilm Star Wars character appearance program including maintenance, purchasing and storing costumes, as well as booking, paperwork and inventory. Handled talent at events as well as managed assets requests for the team. Managed office administration duties associated with events and the Events Team. Coordinated contract process with vendors. Tracked approval processes and other event documentation. Managed giveaway planning, production, storage, and inventory. Contributed to the creative process of events, including strategy and design. Attended events as needed and coordinate events onsite in cooperation with divisional teams.Managed and served liaison for partner relations for commercial shoots and event activations.

Dallas, Texas, Us

Owned multiple event and trade show accounts, acting as the primary client contact on assigned accounts. Worked with leadership to identify resources, roles, and responsibilities needed for event program support. Scheduled and leads programs and client facing meetings, manages communications related to account assignment. Provided clear direction, information and expectations to team members, vendors, suppliers. Anticipated and closely manages potential obstacles, produces back-up plans, and escalates appropriately to senior leadership or Group Account Directors. Managed overall profitability of individual programs as well as specific account assignment. Performed strategy and operations tasks as needed, and supports senior leadership as requested.Stayed current on industry trends, event marketing activities, and general marketing practices. Prepared account updates including quarterly Account Plans, sales forecasts, staffing and resource needs, and business development plans.

Master Of Library & Information Science - Mlis, Digital Libraries And Archives

B.A., History