New ideas and perspectives for trail running and endurance sports.

Leadership and development of the multidisciplinary marketing team. Overall responsibility for all brand communication touchpoints (digital and offline) including website, online-shop, newsletter, social media, print, advertising, press releases and events. Development of the long-term brand strategy and identity. Setting communication goals, budgeting, and ensuring marketing objectives are metI·DO is a premium organic beverage and food company from Munich. Since its launch in 2014, the company has become one of the market leaders in the fresh juice category, serving customers both through supermarkets and its own online store. It is the company's mission to bring more well-being and balance to the world with exceptional organic products. I·DO products are available in eight European countries.

Overall responsibility for the realization, implementation, optimization, and assurance of the communication, marketing, and digital strategy of the ISPO Group, including the leading trade shows ISPO Munich and OutDoor by ISPO.

Marketing Manager for ISPO Beijing, ISPO Shanghai and f.re.e: Strategical planning and implementation of all online and offline marketing activities for the B2B and B2C trade shows

Tech start-up: Developing the brand of the new online service Point of Media. Responsible for all online and offline marketing activities of the tech start-up for professional photographers.

Digital marketing agency:- Central contact and consultant for the agency's clients Tempo, Franziskaner, Festool, and Panasonic - Overall coordination of digital marketing projects such as website relaunches, banner campaigns, and online promotions - Internal budget, resource, and time management - Pitch and concept presentations to existing and new customers - Social media: strategy and execution for various platforms

Full-service marketing agency: - Conception and implementation of live communication measures - Coordination of sport sponsoring activities - Social media marketing - Public relations

Marketing agency: Organization and implementation of promotional activities for BMW and MINI for the event agency METZLER:VATER live GmbH.

Advertising and event agency specializing in the sporting goods market:- Planning, organization and execution of the ISPO Brandnew Awards.

Sport and outdoor brand: Marketing internship.