- Managed influencer marketing campaigns for Coffee Meets Bagel, Motion Software, and Pudgy Penguins, overseeing a team and ensuring quarterly budget targets exceeding $300K were met- Led Coffee Meets Bagel influencer campaign to generate over 70+ Million impressions- Led a team to source creators for both short-form/long-form brand partnership posts and UGC ads, aligning talent with brand objectives and target audiences- Collaborated on creative briefs, optimized creator selection and budget allocation to maximize ROI while ensuring authentic, engaging content across influencer platforms- Assisted in a major YouTube collaboration with Wong Fu Productions, driving significant brand exposure through high-quality, short-form/long-form video content.- Worked on social media campaign for Pudgy Penguins, generating over 66 million views on TikTok

- Served as a Creator Growth Consultant for a funded startup, sourcing and engaging hundreds of creators to match with various brands- Conducted outreach to creators, effectively communicating brand objectives and securing partnerships that aligned with their audience- Facilitated contract negotiations and onboarding processes, integrating new creators onto the startup’s roster for ongoing opportunities with a variety of brands

- Underwent training of dotnet core curriculum through in-company courses- Collaborated with cross-functional teams in the U.S. and India to ensure seamless project workflow for the client: LA Care- Managed tasks by writing and tracking tickets, maintaining clear communication, and ensuring project milestones were met on time

TECHNICAL PROJECTS INCLUDE: remixcipe - Readily available online cookbook to allow users to view, save, create, delete, and edit recipes directly to their account• Utilized JSON Web Tokens and localStorage to store encrypted user information client-side• Created a HTTP POST method to allow users to save a recipe from the fetched api to the recipe database associated with said user, which required formatting response body to match attributes of backend model• Implemented dynamic routes to show a specific page for each recipe when clicked on• Constructed create and edit forms that allow users to produce their own recipes and manually adjust recipes• Applied Material UI design framework to style user interface Kaiflix - Movie review app with real-time updates which allows users to search through current popular movies and leave reviews• Implemented resourceful routes as well as custom routes in rails backend• Created signup and login forms to allow users to create and log in to their accounts• Gave users CRUD ability on movie reviews, can see reviews, as well as, post, edit, and delete their own reviewsGlowing Review - A positive review webapp for businesses that shows a positivity color score based off number of times favorited • Implemented interactive google map that displays markers based off of location of businesses shown on page • Built switch case which displays different background color based off number of favorites a business receives • Created unique profile displays for each business with dynamic routing

- Developed new order type category system which decreased order processing time by 15%- Improved efficiency of packaging orders through assessments of equipment upgrades which led to various increases in packaging speed- Led concentrated effort in preparing products to be added to inventory for new medical focused subsidiary

- Developed and grew a dessert company as the head of product by leading the overall direction of the product line- Led company growth through strategic partnerships and marketing efforts, reaching break-even point in 4 months time- Analyzed supply chain data, instituted practices that lowered cost of manufacturing by 35%