Oversee all marketing activity

• Oversee marketing department and subscription business• Plan and execute all marketing campaigns. • Successfully launched re-brand and new website• Leader in cross-department collaboration and strategic planning• Champion of turnkey, repeatable processes• 0 to 8x Return on Ad Spend (ROAS) in less than one year• 15x increase in inbound leads in less than one year• 4x increase in web traffic

• Oversee Marketing department and client growth initiatives for lifestyle brands via 250+ digital campaigns across Facebook, Instagram, YouTube, Google Search, Google Shopping, Google Display Network, Criteo, AdRoll, Podcasts, Pinterest, MailChimp, SalesForce Marketing Cloud, Klaviyo and more • Direct a cumulative ad budget greater than $200,000 per month. • Create and present robust multi-channel digital marketing plans with detailed budget recommendations and forecasts • Oversee strategy and execution of all email marketing including multilayer automation • Negotiate media, influencer and third party agreements on behalf of agency and clients • Oversee all conversion rate optimization efforts from testing through postmortem • Manage project workflow between marketing, creative, development and web teams • Lead the User Experience Strategy for all major projects by using a data centric approach • Implement and analyze heat maps to identify user patterns and propose web tests • Direct all agency A/B Testing strategy, execution and analysis • Determine merchandising strategy to optimize conversion rate and maximize revenue • Oversee all agency SEO efforts • Specialize in reaching lifestyle audiences, particularly within youth culture and high purchasing power millennials

Managed day-to-day client relations and large scale website projects from start to finish

• Managed digital marketing efforts including email, SEO, SEM and social media campaigns for small business clients• Managed vendors and independent contractors in the execution of front-end design and back-end production• Provided thorough analytical analysis to continually optimize every aspect of online presence for growth and profitability• Created and maintained roadmaps for continued growth and successful brand management

• Created, produced and distributed Crackle insider newsletter to over one million subscribers. Provided analytics and strategy for executives. Open rate doubled since starting in August 2011 • Created, implemented and managed one to many customer service program with SharePoint internal issue tracking system and Get Satisfaction user forum• Created and distributed Crackle user feedback report for executives and management• Managed finances for 100+ websites of International Digital Media • Managed social media in the absence of Social Media Manager including executing contests and give-aways• Supported administrative tasks of 3 Vice Presidents

• Coordinated and tracked the secure distribution of marketing materials and content • Managed department finances, coded/processed editor time cards and updated departmental documents• Managed and trained two interns• Completed administrative assistant duties for multiple executives

• Helped manage money, payroll, estates and assets of company, requiring constant interaction with banks, accounting firms, mortgage companies, credit card companies, insurance agents and estate planning firms• Used Quickbooks to enter bills, credit card statements, create journal entries and reconcile bank statements• Managed, priced and collected all company insurance policies• Worked in similar role for Thomas D. Hormel Trust Company in Pacific Palisades from July 2007 through April 2009

• Entered bills, credit card statements, created journal entries and employee work orders, reconciled bank statements and created invoices • Managed and reconciled all credit cards and receipts

Extensive market research in rich media development with a team of students from UCLA Anderson Business School Global Entertainment and Sports Management.

Extensive market research in social media applications to form a strategic marketing plan for the MMA Wars application.

• Managed all company credit cards including distribution, limits, reconciliation, and bookkeeping• Created detailed spreadsheets to help manage all taxes, banking, trusts, mortgages, deeds, wills, estates, insurance, travel, donations, and payroll • Assisted vigorously in the moving processed by helping the director of moving operations to move all of TDH's business