Daniel Kleinkopf Email & Phone Number

Hilo, Hawaii, US

Oversee all marketing activity

El Segundo, California, US

• Oversee marketing department and subscription business
• Plan and execute all marketing campaigns.
• Successfully launched re-brand and new website
• Leader in cross-department collaboration and strategic planning
• Champion of turnkey, repeatable processes
• 0 to 8x Return on Ad Spend (ROAS) in less than one year

Costa Mesa, California, US

• Oversee Marketing department and client growth initiatives for lifestyle brands via 250+ digital campaigns across Facebook, Instagram, YouTube, Google Search, Google Shopping, Google Display Network, Criteo, AdRoll.
• Direct a cumulative ad budget greater than $200,000 per month.
• Create and present robust multi-channel digital marketing plans with detailed budget recommendations and forecasts
• Oversee strategy and execution of all email marketing including multilayer automation
• Negotiate media, influencer and third party agreements on behalf of agency and clients
• Oversee all conversion rate optimization efforts from testing through postmortem

Costa Mesa, California, US

Managed day-to-day client relations and large scale website projects from start to finish

• Managed digital marketing efforts including email, SEO, SEM and social media campaigns for small business clients
• Managed vendors and independent contractors in the execution of front-end design and back-end production
• Provided thorough analytical analysis to continually optimize every aspect of online presence for growth and profitability
• Created and maintained roadmaps for continued growth and successful brand management

New York, NY, US

• Created, produced and distributed Crackle insider newsletter to over one million subscribers. Provided analytics and strategy for executives. Open rate doubled since starting in August 2011
• Created, implemented and managed one to many customer service program with SharePoint internal issue tracking system and Get Satisfaction user forum
• Created and distributed Crackle user feedback report for executives and management
• Managed finances for 100+ websites of International Digital Media
• Managed social media in the absence of Social Media Manager including executing contests and give-aways
• Supported administrative tasks of 3 Vice Presidents

Culver City, CA, US

• Coordinated and tracked the secure distribution of marketing materials and content
• Managed department finances, coded/processed editor time cards and updated departmental documents
• Managed and trained two interns
• Completed administrative assistant duties for multiple executives

• Helped manage money, payroll, estates and assets of company, requiring constant interaction with banks, accounting firms, mortgage companies, credit card companies, insurance agents and estate planning firms
• Used Quickbooks to enter bills, credit card statements, create journal entries and reconcile bank statements
• Managed, priced and collected all company insurance policies
• Worked in similar role for Thomas D. Hormel Trust Company in Pacific Palisades from July 2007 through April 2009

• Entered bills, credit card statements, created journal entries and employee work orders, reconciled bank statements and created invoices
• Managed and reconciled all credit cards and receipts

Bristol, CT, US

Extensive market research in rich media development with a team of students from UCLA Anderson Business School Global Entertainment and Sports Management.

Extensive market research in social media applications to form a strategic marketing plan for the MMA Wars application.

• Managed all company credit cards including distribution, limits, reconciliation, and bookkeeping
• Created detailed spreadsheets to help manage all taxes, banking, trusts, mortgages, deeds, wills, estates, insurance, travel, donations, and payroll
• Assisted vigorously in the moving processed by helping the director of moving operations to move all of TDH's business

Ba, History, African-American Studies

Certificate, Global Entertainment And Sports Management