Daniel Kob Email & Phone Number

Berlin, DE

DE

Responsible for an investment budget in the double-digit million range to buy and build a portfolio of direct to consumer (D2C) health ventures for RTL. Currently leading the development of a digital fitness solution for best agers with an external team of 20+ content, product, tech and marketing experts.

DE

G+J Next is a venture builder focused on digital consumer health and wellbeing businesses in Germany. We partner closely with founders of existing offerings, develop our own ventures, and acquire and expand promising solutions with the strong resources and reach of Gruner + Jahr and RTL.

Berlin, Berlin, DE

Angel Investor in Europe's fastest-growing learning platform for students. Aiming to provide free access to digital school education 🚀.

Mountain View, CA, US

• Authored and taught multiple courses of the bestselling Meta Social Media Marketing Professional Certificate and the Search Advertising with Google Specialization
• More than 400,000 students globally have enrolled in these programs designed to prepare students for entry-level roles in digital marketing

Working with fast-growing startups (part time) on Marketing, Brand and Communications challenges while taking a full-time professional acting course.

Berlin, DE

• Joined as founding Marketer to develop the Marketing strategy and function; reported to the CEO and served on the Executive team
• Hired, led, and developed a team of 20+ diverse talents across 3 markets, managed budgets of up to €500K/mth
• Launched performance, content, and event marketing campaigns and enabled outbound sales to grow customer base from 100 to 2,000
• Developed and implemented Moss’ brand strategy and verbal and visual identity across all prospect and customer touchpoints
• Managed all external comms and PR, securing Tier 1 press coverage and awards (e.g., LinkedIn Top 5 Startup DACH, FinTech of the Year)

Berlin, Berlin, DE

• Reported to the CEO and served on the executive team; built and managed a Marketing team of 7
• Developed and rolled out Zeitgold’s brand strategy, visual language, and tone of voice
• Scaled performance marketing from 200 to 1,500 MQLs/mth while reducing the cost per MQL by 50%
• Developed Zeitgold’s content marketing strategy, built up a blog with 75+ SEO-optimized articles
• Tested offline channels e.g., a nationwide TV campaign, out-of-home, direct mail, in-store promotions
• Supported founders on special projects, e.g., storylining and designing Series B fundraising decks

Mountain View, California, US

• Led all B2C and B2B Marketing and PR efforts in the EU, managed a team of 5 and budgets of €250k/mth, driving annual revenue of €10M+
• Internalized performance marketing while reducing CAC by 30%
• Planned and implemented CRM strategy to activate & reactivate leads

Mountain View, California, US

• Identified and led internal initiatives for strategic and operational improvements in Udacity’s learning product and content organization
• Led Udacity’s efforts to become a platform business; developed the initial third-party content strategy, sourced instructors, developed scalable processes for external content production and testing
• Stepped in as temp lead for US digital marketing, implemented a new performance marketing strategy, and onboarded a new SEM agency
• Received company-wide “Better Together” award in Q3/17 for outstanding cross-functional teamwork

Mountain View, California, US

• Built and taught comprehensive online curriculum (Paid Search, Paid Social) with industry partners (Google, Meta, HubSpot, and others)
• Planned and executed the launch and growth of the program with 20K+ paid enrollments globally to date

Gütersloh, DE

• Fast-track leadership program sponsored by Bertelsmann’s Executive Board. Led entrepreneurial projects in various portfolio companies and divisions:
• Udacity: Built and taught online curriculum with industry partners, planned and executed the launch and growth of the program
• Founders Foundation (Incubator): Mentored multiple startup founders on business planning, fundraising, pitching, and digital marketing

Palo Alto, California, US

• MBA Summer Internship
• Composed, designed, and distributed a white paper that received 200K+ SlideShare views and >1K shares on social media
• Optimized website and content strategy for search engine performance, ran paid marketing
• Developed business in Germany through content, advertising, and presentation at conferences in Berlin

Hamburg, Hamburg, DE

• Managed special projects on behalf of the COO and the CPO, prepared and advised on top-level decisions and investments
• Developed key pieces of G+J’s digital transformation strategy, including a global 5-year operating model
• Designed and executed a print and digital product planning and development process for the German division
• Participated in origination and execution of the sale of US printing division ($350M revenue)
• Implemented corporate governance procedures and prepared and participated in Board meetings
• Planned and executed the closure of the German edition of the Financial Times as member of a small team

Hamburg, Hamburg, DE

• Rotational trainee in several departments of Gruner + Jahr (Ad Sales, Distribution, Strategy, Management) in Germany and Penguin Random House (Digital, Marketing) in London.
• Executed, monitored and optimized performance-based online ad campaigns for spend and performance, A/B testing for creatives and landing pages; developed cross-media campaign strategies and international go-to-market.
• Conducted brand positioning analysis for media products and presented results to top management
• Performed independent review of processes to prevent eBook piracy at Penguin Random House United Kingdom

Hamburg, DE

• Full-time co-op program (32 weeks/year) in several divisions of Scholz & Friends (European advertising agency group, part of the WPP network).
• Developed and executed communication campaigns and handled PR and social media for multiple international brands
• Organized extensive 5-day summit conference for 300 managers as part of 3-member team (budget: $1.6M)
• Managed monthly networking events for a top management business club, arranged keynote speakers and guests
• Advised clients, prepared budgets and crafted new business pitch presentations

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Master Of Arts, Media And Public Relations

Bachelor Of Arts, Media Management