Daniel Kob

Daniel Kob Email and Phone Number

Senior Director, Strategic Partnerships @ Bertelsmann SE & Co. KGaA
Berlin, DE
Daniel Kob's Location
Berlin, Berlin, Germany, Germany
Daniel Kob's Contact Details

Daniel Kob personal email

n/a
About Daniel Kob

I'm Daniel, a global marketing leader, strategic general manager, enthusiastic communicator, and hands-on entrepreneur. Having driven growth in diverse sectors, including media, marketing, SaaS scaleups, fintech, direct-to-consumer (D2C) ventures, and edtech, I blend creative strategy with analytical insight and empowering leadership. I'm passionate about education, having taught digital marketing to 250,000+ students through bestselling courses on Coursera and Udacity in partnership with Google and Meta.Currently, as SVP Portfolio Growth at RTL Deutschland, I co-lead a venture building unit, managing an investment budget in the double-digit million range. I focus on identifying, acquiring, and building consumer health and wellness ventures. Among others, I’m leading the development of a digital fitness app for best agers with an external team of 20+ and have originated a M&A pipeline in the D2C supplement space.Earlier, as Chief Marketing Officer (CMO) of Moss, a Berlin-based B2B SasS fintech, valued at more than €500M, I scaled the Marketing team from 1 to 25 members to drive business growth and brand love across Europe. Leveraging brand, performance, content, event and product marketing campaigns and enabling our outbound sales team, we grew the customer base from 100 to 2,000+ across 3 markets. As VP of Marketing at Zeitgold (B2B SaaS), eventually acquired by Deel after Series B, I launched a new brand identity, crafted a SEO-optimized content marketing strategy, and scaled performance marketing (paid search, social, video) from 200 to 1,500 MQLs/month while reducing the cost per MQL by 50%.At online education unicorn Udacity, I led Marketing and PR for the European market, and Business Operations in the US HQ, while also teaching and growing Udacity’s bestselling Digital Marketing certification program.Starting my career journey in 2006 with advertising agency Scholz & Friends (WPP), I transitioned to international media corporate Bertelsmann, where I served as Chief of Staff to the Executive Board of G+J (now RTL) and later as an Entrepreneur in Residence across various Bertelsmann divisions in the US.I hold an MBA from Stanford, graduating as an Arjay Miller Scholar, an MA in Media and PR, and a BA in Media Management. I was recognized as "Young Leader" by Atlantik Brücke, as "CEO of the Future" by McKinsey, and as industry leader under 30 by W&V.Please feel free to connect here or via mail@dankob.com.

Daniel Kob's Current Company Details
Bertelsmann SE & Co. KGaA

Bertelsmann Se & Co. Kgaa

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Senior Director, Strategic Partnerships
Berlin, DE
Website:
bertelsmann.com
Employees:
19752
Daniel Kob Work Experience Details
  • Bertelsmann Se & Co. Kgaa
    Senior Director, Strategic Partnerships
    Bertelsmann Se & Co. Kgaa
    Berlin, De
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  • Rtl Deutschland
    Senior Vice President Portfolio Growth
    Rtl Deutschland Sep 2023 - Present
    De
    Responsible for an investment budget in the double-digit million range to buy and build a portfolio of direct to consumer (D2C) health ventures for RTL. Currently leading the development of a digital fitness solution for best agers with an external team of 20+ content, product, tech and marketing experts.
    View
  • Rtl Deutschland
    Deputy Head Of G+J Next
    Rtl Deutschland Sep 2023 - Present
    De
    G+J Next is a venture builder focused on digital consumer health and wellbeing businesses in Germany. We partner closely with founders of existing offerings, develop our own ventures, and acquire and expand promising solutions with the strong resources and reach of Gruner + Jahr and RTL.
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  • Knowunity
    Angel Investor
    Knowunity Jan 2022 - Present
    Berlin, Berlin, De
    Angel Investor in Europe's fastest-growing learning platform for students. Aiming to provide free access to digital school education 🚀.
    View
  • Coursera
    Digital Marketing Instructor
    Coursera Sep 2020 - Present
    Mountain View, Ca, Us
    • Authored and taught multiple courses of the bestselling Meta Social Media Marketing Professional Certificate and the Search Advertising with Google Specialization• More than 400,000 students globally have enrolled in these programs designed to prepare students for entry-level roles in digital marketing
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  • Freelance
    Marketing, Brand And Communications Strategist & Consultant
    Freelance Oct 2022 - Aug 2023
    Working with fast-growing startups (part time) on Marketing, Brand and Communications challenges while taking a full-time professional acting course.
  • Moss
    Chief Marketing Officer
    Moss Nov 2020 - Sep 2022
    Berlin, De
    • Joined as founding Marketer to develop the Marketing strategy and function; reported to the CEO and served on the Executive team • Hired, led, and developed a team of 20+ diverse talents across 3 markets, managed budgets of up to €500K/mth• Launched performance, content, and event marketing campaigns and enabled outbound sales to grow customer base from 100 to 2,000• Developed and implemented Moss’ brand strategy and verbal and visual identity across all prospect and customer touchpoints• Managed all external comms and PR, securing Tier 1 press coverage and awards (e.g., LinkedIn Top 5 Startup DACH, FinTech of the Year)
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  • Zeitgold (Acquired By Deel)
    Vice President Of Marketing
    Zeitgold (Acquired By Deel) Feb 2019 - Oct 2020
    Berlin, Berlin, De
    • Reported to the CEO and served on the executive team; built and managed a Marketing team of 7 • Developed and rolled out Zeitgold’s brand strategy, visual language, and tone of voice• Scaled performance marketing from 200 to 1,500 MQLs/mth while reducing the cost per MQL by 50%• Developed Zeitgold’s content marketing strategy, built up a blog with 75+ SEO-optimized articles• Tested offline channels e.g., a nationwide TV campaign, out-of-home, direct mail, in-store promotions• Supported founders on special projects, e.g., storylining and designing Series B fundraising decks
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  • Udacity
    Marketing Director Europe
    Udacity Sep 2018 - Jan 2019
    Mountain View, California, Us
    • Led all B2C and B2B Marketing and PR efforts in the EU, managed a team of 5 and budgets of €250k/mth, driving annual revenue of €10M+ • Internalized performance marketing while reducing CAC by 30% • Planned and implemented CRM strategy to activate & reactivate leads
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  • Udacity
    Director Of Business Operations
    Udacity Aug 2017 - Aug 2018
    Mountain View, California, Us
    • Identified and led internal initiatives for strategic and operational improvements in Udacity’s learning product and content organization • Led Udacity’s efforts to become a platform business; developed the initial third-party content strategy, sourced instructors, developed scalable processes for external content production and testing• Stepped in as temp lead for US digital marketing, implemented a new performance marketing strategy, and onboarded a new SEM agency• Received company-wide “Better Together” award in Q3/17 for outstanding cross-functional teamwork
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  • Udacity
    Entrepreneur In Residence / Digital Marketing Instructor
    Udacity Oct 2016 - Aug 2017
    Mountain View, California, Us
    • Built and taught comprehensive online curriculum (Paid Search, Paid Social) with industry partners (Google, Meta, HubSpot, and others) • Planned and executed the launch and growth of the program with 20K+ paid enrollments globally to date
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  • Bertelsmann Se & Co. Kgaa
    Entrepreneur In Residence
    Bertelsmann Se & Co. Kgaa Oct 2016 - Aug 2017
    Gütersloh, De
    Fast-track leadership program sponsored by Bertelsmann’s Executive Board. Led entrepreneurial projects in various portfolio companies and divisions:• Udacity: Built and taught online curriculum with industry partners, planned and executed the launch and growth of the program • Founders Foundation (Incubator): Mentored multiple startup founders on business planning, fundraising, pitching, and digital marketing
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  • Branch
    Marketing
    Branch Jun 2015 - Aug 2015
    Palo Alto, California, Us
    MBA Summer Internship• Composed, designed, and distributed a white paper that received 200K+ SlideShare views and >1K shares on social media• Optimized website and content strategy for search engine performance, ran paid marketing• Developed business in Germany through content, advertising, and presentation at conferences in Berlin
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  • Gruner + Jahr – A Bertelsmann Division
    Chief Of Staff To The Executive Board
    Gruner + Jahr – A Bertelsmann Division Jan 2012 - Sep 2014
    Hamburg, Hamburg, De
    • Managed special projects on behalf of the COO and the CPO, prepared and advised on top-level decisions and investments• Developed key pieces of G+J’s digital transformation strategy, including a global 5-year operating model• Designed and executed a print and digital product planning and development process for the German division• Participated in origination and execution of the sale of US printing division ($350M revenue)• Implemented corporate governance procedures and prepared and participated in Board meetings• Planned and executed the closure of the German edition of the Financial Times as member of a small team
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  • Gruner + Jahr – A Bertelsmann Division
    General Management Trainee / Publishing, Marketing & Strategy
    Gruner + Jahr – A Bertelsmann Division Oct 2010 - Dec 2011
    Hamburg, Hamburg, De
    Rotational trainee in several departments of Gruner + Jahr (Ad Sales, Distribution, Strategy, Management) in Germany and Penguin Random House (Digital, Marketing) in London.• Executed, monitored and optimized performance-based online ad campaigns for spend and performance, A/B testing for creatives and landing pages; developed cross-media campaign strategies and international go-to-market collateral• Conducted brand positioning analysis for media products and presented results to top management• Performed independent review of processes to prevent eBook piracy at Penguin Random House United Kingdom
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  • Scholz & Friends
    Corporate Student / Advertising, Pr & Social Media
    Scholz & Friends Oct 2006 - Sep 2009
    Hamburg, De
    Full-time co-op program (32 weeks/year) in several divisions of Scholz & Friends (European advertising agency group, part of the WPP network).• Developed and executed communication campaigns and handled PR and social media for multiple international brands• Organized extensive 5-day summit conference for 300 managers as part of 3-member team (budget: $1.6M)• Managed monthly networking events for a top management business club, arranged keynote speakers and guests• Advised clients, prepared budgets and crafted new business pitch presentations
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Daniel Kob Skills

Strategy Digital Media Digital Marketing Leadership Creativity Skills Analytical Skills Project Management Management Presentation Skills Media Publishing Social Media Public Relations Corporate Communications Online Advertising Marketing Advertising Entrepreneurship Content Strategy Business Strategy

Daniel Kob Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    General
  • Newcastle University
    Newcastle University
    Media And Public Relations
  • Hsba Hamburg School Of Business Administration
    Hsba Hamburg School Of Business Administration
    Media Management

Frequently Asked Questions about Daniel Kob

What company does Daniel Kob work for?

Daniel Kob works for Bertelsmann Se & Co. Kgaa

What is Daniel Kob's role at the current company?

Daniel Kob's current role is Senior Director, Strategic Partnerships.

What is Daniel Kob's email address?

Daniel Kob's email address is ma****@****kob.com

What is Daniel Kob's direct phone number?

Daniel Kob's direct phone number is +165086*****

What schools did Daniel Kob attend?

Daniel Kob attended Stanford University Graduate School Of Business, Newcastle University, Hsba Hamburg School Of Business Administration.

What are some of Daniel Kob's interests?

Daniel Kob has interest in Innovation, Culture, Product Development, Entrepreneurship, See 1, Traveling, Marketing, See Less, Creativity, Strategy.

What skills is Daniel Kob known for?

Daniel Kob has skills like Strategy, Digital Media, Digital Marketing, Leadership, Creativity Skills, Analytical Skills, Project Management, Management, Presentation Skills, Media, Publishing, Social Media.

Who are Daniel Kob's colleagues?

Daniel Kob's colleagues are Kimi Yang, Taylor Deng, Bettina Reineke, Frederic Printz, Barbara Davies, Selina Bär, Sven Engelhard.

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