Overseeing the marketing department at CRUSH that includes staff handling digital marketing, sales+streaming, synch, creative, radio, brand partnerships and more. Additionally, deeply involved in our early-stage investment arm.

Crush Management is home to artists such as international superstars Fall Out Out Boy, Green Day, Sia, Lorde, Train, Weezer Panic! at the Disco, Alanis Morissette and others. See http://www.crushmusic.com for full roster.

Charged with developing new digital business as well as identifying strategic investments for UMG. In particular, driving UMG's direct-to-consumer strategy.

Responsible for all facets of digital sales, marketing and new technology across a roster of over 200 artists including multiplatinum superstars JAY-Z, Kayne West, Ludacris, Ne-Yo, Rihanna, Fall Out Boy, The Killers and more. Oversaw a team of 30 sales, marketing, development and support staff while managing a multimillion dollar marketing budget and a 9 figure annual P&L.

Coordinated record label and artist management for Elton John