- Drove content and personalization strategy to optimize bookings, products, sales and coupons- Overhauled website content to improve user experience and decrease call center volume- Used analytics to refresh and prioritize personalized website and app placements

- Drive creative strategy for multi-channel campaigns that promote high-visibility initiatives- Create and edit compelling content for fast-paced projects to improve the customer experience- Collaborate with designers and stakeholders to improve existing collateral and processes - Directly manage interns and train new team members for the Marketing Activation team

- Effectively manage day-to-day updates for digital and print customer-facing communication- Analyze and revise content to fit our brand voice and style guide and improve readability - Build relationships with internal and external stakeholders to facilitate important initiatives- Edit critical communications and complex information in ways customers can understand

- Supported marketing initiatives by creating custom web content for five television networks- Researched and created daily online news stories, blog posts, lists, quizzes and videos - Effectively grew social media presence by 70+ percent through scheduling engaging posts- Collaborated with different departments and clients to form new ideas to grow the brand- Assisted in strategizing and implementing product launches, promotions and campaigns- Created engaging biweekly newsletters for a subscriber base of over 120,000

- Collected and maintained data for over 17,000 restaurant listings using multiple CMS tools- Point of contact for researching and creating collections, writing descriptions for listings- Performed continuous quality checks on data to maintain website accuracy- Developed sales leads by interacting with restaurant managers and owners in the field- Assisted with marketing events and community engagement projects- Trained team members and distributed tasks for on-time completion under tight deadlines- Utilized time management skills to effectively balance and complete multiple projects

- Wrote and edited video for dozens of stories per day under extreme deadline pressure- Utilized strong and descriptive writing to capture the urgency and emotion of stories- Used strong and quick judgement to identify the most important aspects of stories

- Created lists and articles for websites OMG Facts and Dose that reached an audience of millions- Effectively sourced content and identified trends to increase website and social media traffic- Analyzed published content and formed strategies to grow the Spartz brand

- Wrote scripts to accompany packages about stories relating to DePaul- Stacked and organized the weekly half-hour campus news program - Managed social media, directed anchors and crew, and planned stories

- Advocate and resource for students seeking help during difficult circumstances- Guide prospective freshman and transfer students through their transition to DePaul- Promote affinity for DePaul and enhance students’ experiences- Manage calendars for the Dean and Assistant Deans of Students

- Provided excellent customer service by exceeding expectations of the customer- Surpassed sales goals every year to become a top performing associate- Demonstrated flexibility by working for two locations with different sales protocol.