I’ve seen first-hand what it takes to scale B2B Enterprise Software companies and how Product Marketing plays a critical role in executing GTM strategies. For the past twenty years, my passion has been helping companies tell their stories in ways that resonate with buyers, partners, and industry analysts. From Series A startups (MindTickle) creating a new market category, all the way to pre-and-post IPO Unicorn (Snowflake), and now to a public company disrupting mature markets (Atlassian), I have helped shape the go-to-market engine and launched products that have captivated our customers and the markets we serve. To give back to the product marketing community, I’m an active participant and mentor at the Product Marketing Alliance and Sharebird. I've been nominated multiple times as a Top 100 Product Marketing Influencer and a Top 100 Product Marketing Mentor. Additional highlights:- Author of the Analyst Relations Certified Masters Course, PMA- Author of the Sales Enablement Course, PM3- Frequent speaker at Product Marketing Summit and other industry events (topics include: Product Marketing Metrics that Matter, How to Get S#!t Done as a PMM, Practical Guide to Creating Winning Positioning and Messaging, The Manager’s Toolkit, and more)Those who work with me like my sense of humor, my nerdy inclination to Star Wars, and my candor. I like to mentor employees (whether you report to me or not is irrelevant) and remove obstacles so they can be successful.Specialties: Go to Market (GTM) Strategy; Product Launches; Analyst Relations; Sales Enablement; Buyer Journey and Personas; Product Messaging and Positioning; Product Marketing; Demand Generation and Marketing Automation; Competitive Analysis; B2B Marketing Strategy; Content Marketing and Thought Leadership; Webcast/Webinar promotion and execution; Enterprise Cloud Collaboration; Project Management; Public Speaking.