Communications Manger Central America and Caribbean Territory

•Played a pivotal role in the ViX streaming platform launch by implementing impactful communication tactics, including successful press and influencer strategic events in Mexico, LatAm and the U.S.•Partnered with internal and external cross-functional teams to develop and execute successful PR plans aligned with strategic objectives, ensuring a 360 approach for all activations.•Created and executed effective publicity and event strategy plans for priority titles, significantly enhancing brand exposure.•Led the ideation, production, and execution of press events for over 300 attendees, ensuring seamless coordination with outside creative agencies, overseeing concept, logistics, and budget to boost brand recognition and audience engagement.•Proactively fostered new relationships with press contacts in the U.S., Mexico and LatAm, strengthening support for publicity efforts.•Engaged in negotiations with vendors to secure favorable contracts and pricing, aiming to enhance client experience and maximize ROI.•Established effective methods for tracking and optimizing the department's budget, exceeding $1M, while ensuring transparency and alignment with strategic financial and marketing objectives.•Developed detailed media reports on the coverage of each title and event, delivering KPIs and valuable insights to managers and directors for informed decision-making.•Enforced brand guidelines to ensure consistency across all platforms, collaborating seamlessly with agencies and internal teams.•Implemented consistent workflow processes to facilitate the smooth execution of departmental operations, ensuring efficiency and effectiveness.•Crafted press releases for ViX premieres and launches, leading to extensive coverage and exclusive features in prominent media platforms.•Orchestrated and organized virtual and in-person press junkets with top-tier talent, resulting in noteworthy media coverage and social media engagement.

• Led and executed the PR strategy for LatAm for multiple luxury lifestyle accounts, managing renowned brands such as The Ritz-Carlton Residences, Missoni Baia, Douglas Elliman, and others.• Collaborated closely with the client's C-suite executives, marketing professionals, and sales team to synergies ideas and formulate impactful PR plans, contributing to enhanced productivity and strategic alignment.• Developed and executed impactful media relations strategies to position clients prominently in key outlets across LatAm, including Expansion, El Tiempo, El Pais, and others.• Strategically aligned clients with valuable partnerships, sponsorship opportunities, and speaking engagements, optimizing product promotion to reach the target audience effectively.• Led and executed client events, strategically inviting press to ensure impactful brand visibility and foster meaningful connections.

• Spearheaded the development and strategic planning of business and marketing models, overseeing all facets of business growth and adaptability through operational changes.• Implemented effective sales strategies alongside the sales team, consistently achieving monthly sales goals.• Led the enhancement of user experience on mobile and desktop versions of stores, utilizing platforms like Shopify and WooCommerce.• Successfully managed and directed new product launches ensuring seamless execution, optimal market penetration, and enhanced customer engagement.• Proactively identified fashion trends and strategically curated clothing merchandise, precisely targeting the store's audience for optimal market appeal and customer satisfaction.• Developed and implemented a highly effective social media strategy, resulting in a significant increase in sales. • Successfully managed Influencer relations, contributing to heightened brand and market presence.• Negotiated with vendors to ensure the meeting of quality and price benchmarks.• Cultivated and managed a diverse team of eight employees, both remotely and physically.• Orchestrated and supervised monthly photoshoots, including creative direction and product line sheets.

• Coordinated the logistics of various business, social and government events. • Managed marketing projects and oversaw on-going deliverables.• Assisted in creating TV ads for events airing in CNN International and CNN en Español.• Cultivated relationships that helped create a more customer-focused work culture.• Managed marketing projects and oversaw on-going deliverables.• Updated and created in-house and client based digital media print ad campaigns.• Assisted in creating TV ads for events airing in CNN International and CNN en Español.• Collaborated with the sales team to create focused media plans.• Contacted leads from different parts of the world in order to feature their product in the magazine and have them attend our company’s events.• Cultivated relationships that helped create a more customer-focused work culture.