Leading public relations, creative communications and influencer marketing campaigns for luxury resorts and tourism destinations, including: + Curaçao Tourist Board + Westin Resort & Spa Puerto Vallarta + Hilton Aventura Miami + Playa Largo Resort & Spa + Corazón Cabo Resort & Spa All the while supporting and mentoring a growing team of Junior PR pros

After nearly a decade of leading teams and global accounts at both large and boutique firms, I decided to venture into entrepreneurship by creating a purpose-driven PR firm. I knew deep in my bones that since the beginning of time storytelling has been one of the most powerful vehicles for change and influence. I wanted to use my voice as a source of good and as a vehicle to elevate the positive impact of those on a mission to make the world a better place. Our process is simple, straightforward and produces beautiful results. We believe in PR for a HIGHER GOOD.SCOPE OF WORK INCLUDES:- Developing long-term and short-term public relations campaigns - Media relations - Event creation and management (both consumer and media, blogger, press)- Media/FAM tours - Partnerships and co-brands - Bilingual communications - Internal corporate communications - Media and interview coaching - Hispanic and Latin America markets- New product introduction - Crisis communications + counsel - Press kit development - Influencer marketing - Social media INDUSTRIES:- Organic, clean + green beauty & skincare- Health and wellness brands + products - Natural, organic food + drink products & restaurants- Eco-tourism and travel/boutique hotels- Yoga, spiritual, new-age brands - Personal PR for entrepreneurs, founders, healers, conscious leadersPAST CLIENTS INCLUDE:• Upgraded Formulas • StarDome Peru • Dancing Spirit Ranch • Toni Jones Affirmation Album

Responsible for growing and managing the firm’s first Hospitality + Lifestyle Division, securing new business and clients such as: Moxy Seattle, Embassy Suits Seattle CenturyLink, Next Level Burger, Tacoma Rainers and more.

Managed Global Public Relations for Hard Rock Hotels & Casinos, including a portfolio of more than 20 properties worldwide each with individual in-house regional teams. Led and coordinated global PR efforts strategizing with multiple agencies and cross-functional teams at once. During my time with Hard Rock, I also supported the opening of more than 10 new properties and successfully positioned the new Hotel brand as a premium lifestyle product. Led all media relations and event management for the brand’s activations in SXSW, Coachella, Lollapalooza and in-market press conferences as needed. Media trained and coached executives for national TV, print and digital interview opportunities, including writing talking points, speeches and expert quotes. Additionally served as an on-air spokesperson for brands such as Aruba Tourism and Party City. Collaborated with other agency teams and clients as needed hosting global press trips, supporting new business efforts, and more.