Daniel Lafayette Email & Phone Number

Greater Chicago Area

• Managed creative development of reports, standards, and support materials for products or services that increase brand awareness and generate revenue.• Developed / managed corporate brand guidelines, templates, brand activations, and style guides.• Mentored team members, allowing them to tap into their unique qualities and reach their true potential for creative excellence.• Built strong relationships with cross-functional teams and stakeholders.

Lincolnshire, Illinois, United States

Collaborated with VP of Marketing on brand strategy, planned and executed all customer-facing marketing programs, digital marketing efforts (programmatic display advertising, social and video), curation and editing of content for websites, email and online marketing channels. • Drove a 45% conversion rate increase spearheading landing page development for promotional, trade shows and new product launch campaigns. • Secured $40M in earned media and a 19% increase in product ownership among tradesmen with 0-10 years experience as the coordinator of a youth-targeted, national PR event on the skilled trades. • Achieved 1.5M in peak views and 3x above average engagement as the producer, writer and director of an eight part social media campaign promoting Made in the USA manufacturing and Best-In-Class quality across Instagram, TikTok, Facebook and YouTube. • Increased brand engagement 14% by reformatting a live social media broadcast series to improve production values and repurpose evergreen content for future social and email marketing efforts. • Achieved over 10k entries to win one of 60 holiday ugly sweaters as part of the “12 Days of Kleinmas” promotion. This capitalized on customer’s passion for the brand leading to additional exposure for company through engagement and social posts from winners."It was great to partner with Dan in key product launch initiatives. His collaborative approach, strong project management skills and ability to multitask kept projects moving and organized. I appreciate Dan’s ability to tackle difficult topics and tasks." - Kevin Enke, Director of Digital Technology at Klein Tools

Mettawa, Illinois

Prioritized the strategic and tactical execution of B2B projects and timelines with internal creative team and external resources. Applied strategic thinking and problem solving skills, adhered to corporate branding guidelines in promotional material development and corporate compliance. • Saved $450k in external agency costs by effectively assigning and trafficking the development of key sales and marketing materials from the strategic direction through medical and regulation approvals to internal communication across organization. • Produced 30 digital or print assets on time, on budget and within regulatory compliance for each of 5 product (indications) launches across gastroenterology, rheumatology and dermatology.• Delivered market differentiation and customer uptake of launch materials through collaboration with key stakeholders in medical, regulatory, legal and sales training

Rolling Meadows, Illinois, United States

Leader and brand liaison who utilized project planning skills and provided excellent customer service to internal and external stakeholders. Leveraged verbal communication skills with creative team of twelve. • Delivered $22MM in opportunities coordinating the creation of 12 complex data-driven thought leadership reports, infographics, assets for print, video, web, social and email lead generation campaigns.• Increased sales team effectiveness leading the design and development of 14 industry-specific benchmarking analytics reports. Demonstrated company capabilities in competitive environment. • Planned execution of 860 small and large creative deliverables at a swift pace, utilizing strong project management and time management skills. Built collaborative relationships through strong oral communication skills to create a sense of trust between stakeholders and internal art team.

Greater Chicago Area

Brought a demonstrated commitment to the development and maintenance of branding creative standards. Prioritized and positioned creation of branded content, collateral, presentations, templates, and multimedia animation sales tools for email and social networking integration. • Reduced wasteful spending by $250K per year by creating a branded gift card program with finance team. Program provided documentation, reporting as well as efficiency and consistency in corporate brand identity and brand awareness with clients and prospects. • Generated $18.8M in revenue from 700 business opportunities by leading the creative strategy of thought leadership content development initiatives across multiple platforms. • Executed two corporate rebrand initiatives building best practices, style guides, designed templates for Microsoft Office Suite, and messaging including brand transitions for mergers and acquisitions.

Greater Chicago Area

Supervised a creative staff of two direct reports and work of multiple external vendors with a $4MM budget. As a strong evaluator and brand champion, delivered technical writing, creative writing and editing. Communicated the brand identity and vision as a subject matter expert ensuring consistency. • Generated $3MM in first year revenue through the creative direction of the GrohFlexTM advanced valve system, including collateral, advertising and showroom display utilizing Adobe Creative Suite.• Delivered 35% growth in construction and hospitality sector sales through the project management and delivery of company’s first targeted presentation kit. • Captured $10MM in incremental revenue with exclusive retail product launch in Lowe’s home centers by managing the art direction of the package design, collateral and in-store display. • Raised $70K for the Breast Cancer Research Foundation managing the creative direction of HopeFlows – Grohe’s first cause marketing program. "Three things in particular set Dan apart for me 1) he gives 110% to everything - be it a small creative piece or a massive retail packaging project, 2) he works within budgets, no matter how constrained, always looking for solutions to make the deliverable fantastic with the available funds, and 3) he is deeply inquisitive - he wants to engage in the broader strategic conversation and brings great questions and fresh perspective to the discussions." – Tamara Jurgenson, VP of Marketing

Grohe America, Inc.

Managed a team of two, leading graphic design, photo direction and print production. • Reduced costs by 25% through the restructuring of global collateral for North American market using skills in Adobe InDesign to align with financial restraints while maintaining effectiveness. • Strengthened relations with customers on product inquiries by art directing industry’s first interactive touch screen product kiosk – installed in top 100 showrooms.• Elevated customer experience by supervising the creative development of Telly award winning T.V. commercials and accompanying print advertising.• Engaged tech-savvy customers with up-to-date technical product information by partnering with product management to design and create company’s first online product catalog."(Dan) has the skills to oversee and manage a project, as well as the ability to roll up his shirt sleeves and get the job done himself. As my closest collaborator for many years, I recommend him very highly without hesitation." – Al DeGenova, Marketing Director

Bloomingdale, Il

Managed and self-directed the creative production of all B2B sales enablement materials in a competitive space. Partners with public relations to build focused press kit content. • Increased category sales 15% utilizing problem solving design skills to develop industry’s first custom shower systems guide, a strategic sales support and training tool used in 2,000 showrooms. With an eye for creativity, applied skills learned in Adobe Illustrator and Adobe Photoshop. • Delivered a 22% increase in sales creating the visual identity, collateral and promotional materials for industry’s first stainless steel faucet, becoming the company’s largest selling kitchen product."Beyond Dan's obvious creative talents, I have a great deal of respect for Dan's positive, pro-active professional manner. In our deadline business Dan works well under pressure, multi tasking, looking for the best possible solution, but always with an eye on the bottom line." – Jim Rehm, VP, Fritkin-Jones Design Group